• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mobile Wars - Rich Sands at ProductCamp Boston, April 2011
 

Mobile Wars - Rich Sands at ProductCamp Boston, April 2011

on

  • 1,203 views

ProductCamp Boston, April 2011 ********* ...

ProductCamp Boston, April 2011 *********

Apple, Google, and others are in an industry-changing battle for consumers' mindshare and wallets. What can we, as product experts, learn from this struggle? Join me for an interactive discussion of the Mobile Wars! ********

Rich Sands, the founder and principal consultant for RSands Consulting, is an experienced software marketing and business strategy executive who helps organizations drive business success through software platform adoption strategies and initiatives. Rich honed his knowledge of developer initiatives leading the marketing effort behind the successful open sourcing of the Java Platform for Sun Microsystems, one of the biggest open source happenings in the history of the software industry. He has brought a wide range of software products to market, initiated high-impact competitive intelligence programs, shepherded technology and joint marketing agreements, and implemented a variety of effective marketing programs across a diverse set of audiences, employing a wide range of tactics and communications channels.

Statistics

Views

Total Views
1,203
Views on SlideShare
1,202
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.Slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mobile Wars - Rich Sands at ProductCamp Boston, April 2011 Mobile Wars - Rich Sands at ProductCamp Boston, April 2011 Presentation Transcript

    • MobileWars
    • “open”
      “closed”
      Open source
      Fragmented
      Integrated
      Proprietary
      Flexible hardware
      Restricted hardware
      Few/One OEM
      Many OEMs
      Operator differentiation
      Operator consistency
      Many UXs
      One UX
      One restrictive app store
      Several freewheeling app stores
      API freedom
      API control
      3rd party execution engines
      3rd party execution forbidden
      Operators control UX
      OEM controls UX
      Optimized for end users
      Optimized for developers
      Good for content producers
      Good for content consumers
      Broad distribution
      Narrow distribution
      High volume
      Low volume
      Low margin
      High margin
      Cheap
      Expensive
      Design
      Technology
      Desire driven
      Price driven
      Android
      Windows Phone
      BlackBerry
      iOS
    • Is share a good metric? Why or why not?
    • “But the fact of the matter is that if we were to put those type of restrictions on an open source product, we’d be violating the principle of open source.”
      Eric Schmidt in response to a question on why Google doesn’t force operators and OEMs to offer a “pure” Android experience, upgrade their phones on a predictable schedule, etc.
    • “We think the open vs. closed is just a smokescreen to try and hide the real issue, which is: What's best for the customer? Fragmented vs. integrated? We think Android is very very fragmented and becoming more fragmented by the day.”
      Steve Jobs on the problems with Android, during Apple’s Q4 2010 earnings call.
    • Andy Rubin’s first tweet, in response to Steve’s comment.
    • “To make our schedule to ship the tablet, we made some design tradeoffs. We didn't want to think about what it would take for the same software to run on phones ... So we took a shortcut.”
      Andy Rubin on why Google is holding back releasing Android Honeycomb to open source.
    • “Playtime is over in Android Land. …From now on, companies hoping to receive early access to Google's most up-to-date software will need approval of their plans. And they will seek that approval from Andy Rubin, the head of Google's Android group.”
      - Bloomberg Businessweek, March 30, 2011
    • Android devices version distribution.
      Source: Google, March 15, 2011
    • “With our latest update, we worked hard to bring Angry Birds to even more Android devices. Despite our efforts, we were unsuccessful in delivering optimal performance.”
      -- Rovio Mobile Blog
    • Source: Canalys
    • Is “open” always good? When can it be bad? Can or should Google impose control on its ecosystem?
    • “…an Apple-imposed arrangement that requires us to pay 30 percent of our revenue to Apple, in addition to content fees that we pay to the music labels, publishers and artists, is economically untenable.”
      -- Rhapsody Music Service
    • “I have only one major complaint with the App Store, and I can state it quite simply: the review process needs to be eliminated completely.”
      -- Joe Hewitt, FaceBookdeveloper
    • “Ultimately, deciding to buy an iPhone is all about buying into Apple's vision of the one perfect smart phone. Android, by contrast, is about finding the right smart phone for you. Want a phone with a real QWERTY keyboard or a jumbo-size screen? Sorry, iPhone no can do — but Android can.”
      -- Harry McCracken, Technologizer
    • iPad 2 lines, NYC, March 11, 2011 (engadget)
    • When does choice trump design? How can you tell in your own markets?
    • “Let's just get it out of the way: Windows Phone 7 is the most exciting thing to happen to phones in a long time.”
      -- Gizmodo, October 20, 2010
    • “It’s a big win for Microsoft today. Windows Phone 7 is no one’s priority. But now Microsoft has a leading vendor committed to use the platform. For Nokia, the big question is how quickly can the company execute on this. That has been one of the major issues.”
      -- Pete Cunningham, Canalys
    • Feb 21: First Update to Windows Phone 7 – “only” 10% failure rate.
      Mar 2: Restarted update has more problems.
      Mar 10: “NoDo” copy/paste update delayed to late Mar.
      Mar 26: Joe Belfiore video blog claims “getting updates out”, causing a storm of protest.
      Mar 27: Apology – “I wasn’t as prepared for this interview as I should have been….”
      Apr 1: “NoDo” starts to roll out, but not to AT&T customers – waiting for “testing” to complete.
      “I believe that Microsoft screwed the poochif they have allowed the carrier enough leewayin the update process to adversely affect WP7
      customers.” -- James Kendrick, ZDNet
    • WP7 beats iOS? How did Microsoft get IDC to say that?!!
    • What can Microsoft do to stem the bleeding from their update botch? How can they control operators while still being “operator friendly”?
    • So, who is right?
      Who will win?
      What can we learn?
      Lets talk!
    • Questions To Consider
      How does Apple’s model benefit developers? End users?
      Google help developers? Users?
      What is the role of the operator in Apple’s ecosystem? Google’s? Microsoft’s
      What advantages do Microsoft/Nokia and RIM bring vs. Apple and Google?
      What matters most to end users? Which ecosystem best delivers?
      What about HP/Palm? What can they do to get back in the battle?
      What if Google forks Android into phone and tablet variants?
      Apple is buying 60% of 2011 world touchscreen LCD capacity. Does any of this even matter?
      What did Apple do right with the iPad 2 launch? Do wrong?
      What can the Androids do to fight the iPad inevitability meme? RIM, HP, Microsoft?
      If you were Verizon’s consumer plan PM, what would you do to increase 3-year share and ARPU?
      What do Apple’s rumored programmable SIM and real-time service auction patent bode for operators?
    • Rich Sands
      http://RSandsConsulting.com
      Email: rich@RSandsConsulting.com
      Twitter: @richsands