Freemium - Christian Kirsch - ProductCamp Boston 2012

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Freemium: How Giving Away Your Products Can Be Very Profitable - Christian Kirsch, ProductCamp Boston 2012

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Freemium - Christian Kirsch - ProductCamp Boston 2012

  1. 1. FREEMIUMHow Giving Away Your Products Can Be Very Profitable
  2. 2. FREE + PREMIUM
  3. 3. Basic = freeAdvanced = $$$
  4. 4. Intangible
  5. 5. Leads
  6. 6. Awareness
  7. 7. Product Experience
  8. 8. Enabler
  9. 9. Advertising
  10. 10. Ways to Limit
  11. 11. Features
  12. 12. Timed
  13. 13. Volume
  14. 14. Audience
  15. 15. Revenue Free Features
  16. 16. Revenue Free Features
  17. 17. Revenue Free Features
  18. 18. Revenue Free Features
  19. 19. Revenue Free Features
  20. 20. Your Partners in Crime
  21. 21. Usability
  22. 22. How to Make Freemium Work • Why? • How much? – Leads  – Awareness – Useful – Product Experience – Cannibalization – Enabler – Sweet Spot – Advertising • How?• Limits? – Features – Get Buy‐In – Time – Collaborate – Volume – Usability – Audience
  23. 23. Wanna play?
  24. 24. Chris Kirsch @chris_kirschChristian_Kirsch@rapid7.com ckirsch.private@gmail.com

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