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FREEMIUMHow Giving Away Your Products Can Be Very Profitable
FREE + PREMIUM
Basic = freeAdvanced = $$$
Intangible
Leads
Awareness
Product Experience
Enabler
Advertising
Ways to Limit
Features
Timed
Volume
Audience
Revenue          Free Features
Revenue          Free Features
Revenue          Free Features
Revenue          Free Features
Revenue          Free Features
Your Partners in Crime
Usability
How to Make Freemium Work • Why?                     • How much?  –   Leads   –   Awareness                             – ...
Wanna play?
Chris Kirsch                @chris_kirschChristian_Kirsch@rapid7.com  ckirsch.private@gmail.com
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
Freemium  - Christian Kirsch - ProductCamp Boston 2012
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Freemium - Christian Kirsch - ProductCamp Boston 2012

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Freemium: How Giving Away Your Products Can Be Very Profitable - Christian Kirsch, ProductCamp Boston 2012

Published in: Business, Spiritual, Technology
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Transcript of "Freemium - Christian Kirsch - ProductCamp Boston 2012"

  1. 1. FREEMIUMHow Giving Away Your Products Can Be Very Profitable
  2. 2. FREE + PREMIUM
  3. 3. Basic = freeAdvanced = $$$
  4. 4. Intangible
  5. 5. Leads
  6. 6. Awareness
  7. 7. Product Experience
  8. 8. Enabler
  9. 9. Advertising
  10. 10. Ways to Limit
  11. 11. Features
  12. 12. Timed
  13. 13. Volume
  14. 14. Audience
  15. 15. Revenue Free Features
  16. 16. Revenue Free Features
  17. 17. Revenue Free Features
  18. 18. Revenue Free Features
  19. 19. Revenue Free Features
  20. 20. Your Partners in Crime
  21. 21. Usability
  22. 22. How to Make Freemium Work • Why? • How much? – Leads  – Awareness – Useful – Product Experience – Cannibalization – Enabler – Sweet Spot – Advertising • How?• Limits? – Features – Get Buy‐In – Time – Collaborate – Volume – Usability – Audience
  23. 23. Wanna play?
  24. 24. Chris Kirsch @chris_kirschChristian_Kirsch@rapid7.com ckirsch.private@gmail.com
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