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Social Webinar 082410v2

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  • Lonnie: While we’re waiting for everyone to arrive, we’d like you to respond to the poll that’s up now. In your position, are you focused on Brand Marketing or Franchise Recruiting? This will help steer our focus during the webinar.
     
    Lonnie Intros
     
    Ken: CEO of Data Doctors and has been involved in the computer industry since the mid 80‘s when he founded the franchise company. He’s also Chairman of the IFA Social Media Taskforce
     
    Jon: Been working in social media for over 10 years, starting with several online communities and dating websites and is now the VP of Social Development for Process Peak, guiding franchisors in growing their systems.
    We’re obviously focusing quite a bit on Facebook today because it represents the greatest opportunity as a starting point. With over 500M of your customers and potential franchisees on the site…
     
    We are going to do our best to cover as much as possible without leaving you dazed. Today’s focus is on the fundamentals. Building the foundation for measurable success through social media. Given that we’re focused on the fundamentals, I understand that Jon and Ken will sharing inexpensive tools that cost anywhere from $500 and $2000. We understand most of you don’t have a budget for social media yet, so we’ll save the more advanced and costly strategies for the next webinar in this series.
     
    In an effort to better deliver based on your wants and needs we will be polling you through out.
    The results from the first poll are: (this will be shown on the screen)
  • Most company pages on Facebook drive visitors directly to their Wall. Let’s take a look at a Wall and speak to that user experience…
  • According to a May 2010 BrandGlue study, visitors to Pages with a landing tab converted to “people who like” the Page at a rate of 47%, while those without a custom landing tab converted at a rate of 23%
    Ken, what has your experience been since you added a Welcome Tab to your account (over 70% conversion).
    Jon – only 1 of our clients with a Welcome Tab has less than a 60% conversion rate and they are still over 40%.
  • For the significant majority of you today, your biggest audience is on your website. At least 5 to 1 compared to your Facebook visitors.
    Leverage that traffic and provide the higher converting Facebook LIKE function to grow your database.
    Data Doctors company website with Open Graph plugins. Data Doctors new Facebook tab, PuroClean Tab, Expedia Franchise Tab, Flippin Pizza Specials Tab, Flippin Pizza Landing Tab
    ADD FRIENDS BOX
  • For the significant majority of you today, your biggest audience is on your website. At least 5 to 1 compared to your Facebook visitors.
    Leverage that traffic and provide the higher converting Facebook LIKE function to grow your database.
    Data Doctors company website with Open Graph plugins. Data Doctors new Facebook tab, PuroClean Tab, Expedia Franchise Tab, Flippin Pizza Specials Tab, Flippin Pizza Landing Tab
    ADD FRIENDS BOX
  • Data Doctors company website with Open Graph plugins. Data Doctors new Facebook tab, PuroClean Tab, Expedia Franchise Tab, Flippin Pizza Specials Tab, Flippin Pizza Landing Tab
  • Data Doctors company website with Open Graph plugins. Data Doctors new Facebook tab, PuroClean Tab, Expedia Franchise Tab, Flippin Pizza Specials Tab, Flippin Pizza Landing Tab
  • Data Doctors company website with Open Graph plugins. Data Doctors new Facebook tab, PuroClean Tab, Expedia Franchise Tab, Flippin Pizza Specials Tab, Flippin Pizza Landing Tab
  • Franchise leads can be driven right into your process if you have a system like our Pipeline Catalyst solution
  • Comments
    Poll
    Video / Image Gallery (feature products / services)
    Store Locator
  • Comments
    Poll
    Video / Image Gallery (feature products / services)
    Store Locator
  • Franchisor locator links to franchisee FB page that has all branded landing page elements to convert.
  • Franchisor locator links to franchisee FB page that has all branded landing page elements to convert.
  • It is reasonable that having dozens, hundreds or thousands of facebook pages may sound scary?
    From a single log in you can, monitor activity for all your online properties as well as receive feeds for anything being said about your brand. Communicate promotions through one page, the entire system or a specific region. Archive all outbound communications from your system.
  • Fully leverage all marketing campaigns at the national and local level. Identify success and emulate it.
    Build a larger more targeted more targeted marketing database
  • Transcript

    • 1. www.ProcessPeak.com Catalyze your franchise Enough talk about why social media is the next big thing. Fact: Your customers are researching you on Facebook. Gini Dietrich CEO Arment Dietrich, Inc
    • 2. www.ProcessPeak.com Catalyze your franchise Topics Covered Today: •Determining who you are and how Facebook can help you •Getting Started Establishing a Strong Brand Presence (Turn visitors into fans/leads) •Leveraging your existing online properties to grow your audience (marketing database)
    • 3. www.ProcessPeak.com Catalyze your franchise Topics Covered Today: •Leveraging your system, enabling visitors to engage at the local level (Like they want to) •Controlling your brand and monitoring success •Engaging with your new database at the national and local level
    • 4. www.ProcessPeak.com Catalyze your franchise Topics Covered Today: •Facebook Places announcement and what it means to franchising.
    • 5. www.ProcessPeak.com Catalyze your franchise Where do you fit? • Repeat Retail • Repeat Service • One-time / Big ticket Retail • One-time Service It will work for you
    • 6. www.ProcessPeak.com Catalyze your franchise Where are you now? •Shows engagement •Lack of direction (wall) •Like SEM to your Home page
    • 7. www.ProcessPeak.com Catalyze your franchise • Optimize initial brand impressions and measure visitor to lead conversion (communicate with me) Getting Started
    • 8. www.ProcessPeak.com Catalyze your franchise • Where is your biggest audience today? Engage them. Introduce Facebook through all marketing vehicles Leveraging online properties & databases
    • 9. www.ProcessPeak.com Catalyze your franchise • Show up in Facebook Search SEO Benefits
    • 10. www.ProcessPeak.com Catalyze your franchise • How do you convert on your website today? • What are visitors looking for? Give them what you know they want
    • 11. www.ProcessPeak.com Catalyze your franchise Optimizing your Facebook presence •Video Offer •Poll •Locations •Feedback
    • 12. www.ProcessPeak.com Catalyze your franchise Optimizing your Facebook presence
    • 13. www.ProcessPeak.com Catalyze your franchise Franchise Recruiting
    • 14. www.ProcessPeak.com Catalyze your franchise Resources for Engagement •Virtual Focus Group •Share products / services with friends
    • 15. www.ProcessPeak.com Catalyze your franchise Resources for Engagement
    • 16. www.ProcessPeak.com Catalyze your franchise Leveraging your franchise system •Connect locally •Build into corporate website •Franchisee pages vs Facebook pages
    • 17. www.ProcessPeak.com Catalyze your franchise Leveraging your franchise system
    • 18. www.ProcessPeak.com Catalyze your franchise Control your brand? •Archive activity •Monitor engagement •Identify growth •Emulate success
    • 19. www.ProcessPeak.com Catalyze your franchise How to take action National, Regional, Local campaigns Measured at each level
    • 20. www.ProcessPeak.com Catalyze your franchise Our gift to you
    • 21. www.ProcessPeak.com Catalyze your franchise Facebook Places