Caleb Brown: a user-centered information professional: work samples




                  Caleb Brown dba
                ...
PJA: New Connectria Website 2/10 – 3/10




•        Major redesign merging two web properties
          –     Sitemaps
  ...
Cramer: Large Pharmaceutical Websites – 11/09 –
                      3/10




 •       Was IA of record for launch of maj...
Cramer: Haemonetics Dashboard 12/09




 •       New interaction model for blood management web software
          –    Wi...
Whatʼs What LLC: New Feature Definition – 10/2009




  •       Flowcharting
  •       Wireframing
  •       Presenting
   ...
Whatʼs What LLC: Identity System – 9/2009




  •       Pre-offset stationery optimization and “vectorization”




5/6/10
...
Whatʼs What LLC: Code Prototyping – 8/2009 –
                          9/2009




   •      New clean semantic code for tr...
Fidelity Inc.: HR + Payroll Application 

                           6/2009 – 11/2009 




  •       Provided user experie...
Airfarewatchdog.com: Major Refresh Wireframing -
                      7/2009




   •      Polished wireframes
          ...
Airfarewatchdog.com: Refreshed Design
                        Whiteboarding - 6/2009




  •       Collected ideas without...
Whatʼs What LLC: Business Strategy Definition –
                        4/2009




•     User research fed persona creation...
MIT dept. of Brain and Cognitive Science: Logos –
                       4/2009




  •       Child-friendly
           – ...
SpindleLaw: Beta Site Improvements

                   Use Case Articulation – 4/2009




•     Heuristic review
         ...
Cramer: Contract UE Work 12/2008 – 3/2009




•     I augmented ongoing UX efforts with:
          –    Concept Mapping
  ...
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Caleb Brown - Annotated Recent UE Work 041310v1

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Please take a quick tour through the user experience deliverables I've produced recently. Presented in reverse chronological order, with annotations.

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Caleb Brown - Annotated Recent UE Work 041310v1

  1. 1. Caleb Brown: a user-centered information professional: work samples Caleb Brown dba Problem Laboratories: Recent Work Presented in Reverse Chronological Order, With Annotations 5/6/10 (978) 604-8043 | ue@caleb-brown.com 0
  2. 2. PJA: New Connectria Website 2/10 – 3/10 •  Major redesign merging two web properties –  Sitemaps –  Requirements gathering –  Content inventory –  Usability test and findings –  Wireframes 5/6/10 (978) 604-8043 | ue@caleb-brown.com 1
  3. 3. Cramer: Large Pharmaceutical Websites – 11/09 – 3/10 •  Was IA of record for launch of major cobranded therapy –  Wireframes, sitemap, functional spec, interaction model, navigation model, process flows, client presentation 5/6/10 (978) 604-8043 | ue@caleb-brown.com 2
  4. 4. Cramer: Haemonetics Dashboard 12/09 •  New interaction model for blood management web software –  Wireframes –  Lite graphic composites –  Collaboration with visual designer –  Oracle integration guidance 5/6/10 (978) 604-8043 | ue@caleb-brown.com 3
  5. 5. Whatʼs What LLC: New Feature Definition – 10/2009 •  Flowcharting •  Wireframing •  Presenting –  Design department review –  Stakeholders –  Executives 5/6/10 (978) 604-8043 | ue@caleb-brown.com 4
  6. 6. Whatʼs What LLC: Identity System – 9/2009 •  Pre-offset stationery optimization and “vectorization” 5/6/10 (978) 604-8043 | ue@caleb-brown.com 5
  7. 7. Whatʼs What LLC: Code Prototyping – 8/2009 – 9/2009 •  New clean semantic code for translation to Drupal •  Main site templates as well as marketing demo –  Verbatim from design lead: “you SO SAVED OUR BUTTS with the demo work, and every time someone opens it they get all giddy and excited.” 5/6/10 (978) 604-8043 | ue@caleb-brown.com 6
  8. 8. Fidelity Inc.: HR + Payroll Application 
 6/2009 – 11/2009 •  Provided user experience and graphic production services to five Agile teams –  Wireframes –  Design guidance –  Icon creation 5/6/10 (978) 604-8043 | ue@caleb-brown.com 7
  9. 9. Airfarewatchdog.com: Major Refresh Wireframing - 7/2009 •  Polished wireframes –  Just enough detail for discussion, revision and transition to next design phase –  Formatted landscape on legal-sized paper in MS Word for maximum portability –  Highlighted interactions –  12 update cycles (wireframes were used to work through business priorities) –  Verbatim from product manager: “Thanks again for all of your hard work on this, itʼs going to be amazing when we are done!” 5/6/10 (978) 604-8043 | ue@caleb-brown.com 8
  10. 10. Airfarewatchdog.com: Refreshed Design Whiteboarding - 6/2009 •  Collected ideas without censorship and drew in real time. Externalized the thoughts of the client –  Goals were to: •  Work quickly •  Confirm whatʼs been said •  Explore alternates •  Get “bad” ideas out there for examination •  Feedback to team ASAP 5/6/10 (978) 604-8043 | ue@caleb-brown.com 9
  11. 11. Whatʼs What LLC: Business Strategy Definition – 4/2009 •  User research fed persona creation, sitemap, and use-case development •  “Lifecycle” diagramming helped business stakeholders understand long-range value for users, and staged evolution of relationship to the product 5/6/10 (978) 604-8043 | ue@caleb-brown.com 10
  12. 12. MIT dept. of Brain and Cognitive Science: Logos – 4/2009 •  Child-friendly –  Appealing, bright, simple •  Based on a stuffed monkey toy •  Or kidsʼ “How to Draw” books by Ed Emberly •  Multiple uses –  Web –  Literature –  Parental communications 5/6/10 (978) 604-8043 | ue@caleb-brown.com 11
  13. 13. SpindleLaw: Beta Site Improvements
 Use Case Articulation – 4/2009 •  Heuristic review –  Best-practice social-computing interaction analysis •  Matrix mapping three user profiles to three categories of user need –  Begins to connect kinds of use with kinds of affordances 5/6/10 (978) 604-8043 | ue@caleb-brown.com 12
  14. 14. Cramer: Contract UE Work 12/2008 – 3/2009 •  I augmented ongoing UX efforts with: –  Concept Mapping –  Sitemapping –  Heuristic analyses –  Content inventories 5/6/10 (978) 604-8043 | ue@caleb-brown.com 13

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