Chris Mehlert, Website Consultant
VITALITY and
VIRALITY
Internet Marketing
is Comprised of Two
Core Concepts:
Vitality – capacity for
survival
?
• Website
• Social Media
• Local Search
Optimization
Virality – tendency of online
content to circulate rapidly between
Internet users
Your online
presence must:
• meet Intern...
WHERE DO
START?
3FUNDAMENTAL
ELEMENTS OF
INTERNET
MARKETING
WEBSITE
83% OF CONSUMERS PERFORM
RESEARCH ONLINE
BEFORE HIRING A SERVICE
1
86% of consumers
search for local
businesses online.
Without a website,
you’re only reaching
14% of your
target audience.
SOCIAL NETWORKS ARE
THE 4th MOST POPULAR
ONLINE ACTIVITY, BEATING
PERSONAL EMAIL.
2SOCIAL MEDIA
77% of B2C companies have
acquired a customer through
Facebook.
Companies with more than 1,000
Facebook Likes receive nearly
1,400 website visitors a day.
LOCAL SEARCH
MARKETING
MARKET YOUR PRACTICE TO A
3
TARGETED ONLINE AUDIENCE
74% of searches are
locationbased.
82% of local searches
follow up offline with
a visit to the business.
In order to excel with your
online marketing approach:
• Have an online presence that addresses vitality.
– Website
– Soci...
HOW DO
START?
3STARTING POINTS
FOR MARKETING
YOUR PRACTICE
ONLINE
WEBSITE
GET YOUR PRACTICE
WEBSITE
1
ESSENTIAL ELEMENTS OF
AN EFFECTIVE WEBSITE
• APPEALING DESIGN
• GOOD CONTENT
• PERSONALIZATION
• SIMPLE NAVIGATION
• INTER...
APPEALING DESIGN
• Studies show you
have just 3
seconds to capture
a visitor’s attention.
• Should prominently
display pra...
GOOD CONTENT
• Explains
services
you offer
• Describes
sections
with bold
headings
• Increased
readability
with lists or
b...
PERSONALIZATION
• Staff
biographies
• Photos of
physicians
and staff
• Office tour
SIMPLE NAVIGATION
• Familiar
navigation
• Uncomplicated
• Easy to find
desired
information
INTERACTIVE ELEMENTS
• Videos
• Testimonials
• Appointment Request
• Patient Surveys
SET UP YOUR PRACTICE
FACEBOOK PAGE
2SOCIAL MEDIA
SET UP YOUR PAGE AS A
LOCAL BUSINESS OR PLACE
WWW.FACEBOOK.COM/PAGES/CREATE
FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
Dr. Digirati provides podiatric services to patients in Temecula and surrounding ...
FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
http://www.facebook.com/podiatrytemecula
Choose a custom Facebook URL that patien...
LOCAL SEARCH
MARKETING
OPTIMIZE
YOUR WEBSITE
3
INSERT PAGE TITLES THAT REFLECT
YOUR SERVICE LOCATION
• Inject your
page titles and
content with
the location(s)
you servi...
ADD YOUR PRACTICE TO
ONLINE BUSINESS DIRECTORIES
• http://www.google.com/+/learnmore/local/
• http://biz.yelp.com
• https:...
WHEN CLAIMING ONLINE LISTINGS,
KEEP IN MIND:
• HAVE INFORMATION ABOUT YOUR
PRACTICE (ADDRESS, PHONE NUMBER,
WEBSITE URL, E...
TO BUILD VIRALITY,
YOU MUST:
• GET A WEBSITE
• CREATE A FACEBOOK PAGE
• OPTIMIZE YOUR WEBSITE
QUESTIONS?
TO DOWNLOAD THIS
PRESENTATION, PLEASE VISIT
www.slideshare.net/ProSites
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Internet Marketing for Podiatric and Chiropodic Practices

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Topics Covered:
• The core concepts of Internet marketing and why it is essential to your practice
• How to get started in marketing your practice online
• Elements of an effective website
• Why social media marketing is an important means of communication
• How to get started using Facebook to market your practice
• Local search marketing and why it matters

Published in: Business, Technology
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Internet Marketing for Podiatric and Chiropodic Practices

  1. 1. Chris Mehlert, Website Consultant
  2. 2. VITALITY and VIRALITY Internet Marketing is Comprised of Two Core Concepts:
  3. 3. Vitality – capacity for survival ? • Website • Social Media • Local Search Optimization
  4. 4. Virality – tendency of online content to circulate rapidly between Internet users Your online presence must: • meet Internet users’ needs • entice them to share your services
  5. 5. WHERE DO START?
  6. 6. 3FUNDAMENTAL ELEMENTS OF INTERNET MARKETING
  7. 7. WEBSITE 83% OF CONSUMERS PERFORM RESEARCH ONLINE BEFORE HIRING A SERVICE 1
  8. 8. 86% of consumers search for local businesses online.
  9. 9. Without a website, you’re only reaching 14% of your target audience.
  10. 10. SOCIAL NETWORKS ARE THE 4th MOST POPULAR ONLINE ACTIVITY, BEATING PERSONAL EMAIL. 2SOCIAL MEDIA
  11. 11. 77% of B2C companies have acquired a customer through Facebook.
  12. 12. Companies with more than 1,000 Facebook Likes receive nearly 1,400 website visitors a day.
  13. 13. LOCAL SEARCH MARKETING MARKET YOUR PRACTICE TO A 3 TARGETED ONLINE AUDIENCE
  14. 14. 74% of searches are locationbased.
  15. 15. 82% of local searches follow up offline with a visit to the business.
  16. 16. In order to excel with your online marketing approach: • Have an online presence that addresses vitality. – Website – Social Media – Local Search Marketing • Use your online presence to generate virality. – Promote your website – Share updates on social media – Include your location to attract nearby customers
  17. 17. HOW DO START?
  18. 18. 3STARTING POINTS FOR MARKETING YOUR PRACTICE ONLINE
  19. 19. WEBSITE GET YOUR PRACTICE WEBSITE 1
  20. 20. ESSENTIAL ELEMENTS OF AN EFFECTIVE WEBSITE • APPEALING DESIGN • GOOD CONTENT • PERSONALIZATION • SIMPLE NAVIGATION • INTERACTIVE ELEMENTS
  21. 21. APPEALING DESIGN • Studies show you have just 3 seconds to capture a visitor’s attention. • Should prominently display practice name and contact number
  22. 22. GOOD CONTENT • Explains services you offer • Describes sections with bold headings • Increased readability with lists or bullets
  23. 23. PERSONALIZATION • Staff biographies • Photos of physicians and staff • Office tour
  24. 24. SIMPLE NAVIGATION • Familiar navigation • Uncomplicated • Easy to find desired information
  25. 25. INTERACTIVE ELEMENTS • Videos • Testimonials • Appointment Request • Patient Surveys
  26. 26. SET UP YOUR PRACTICE FACEBOOK PAGE 2SOCIAL MEDIA
  27. 27. SET UP YOUR PAGE AS A LOCAL BUSINESS OR PLACE WWW.FACEBOOK.COM/PAGES/CREATE
  28. 28. FOLLOW THE PROMPTS TO COMPLETE YOUR PAGE
  29. 29. FOLLOW THE PROMPTS TO COMPLETE YOUR PAGE Dr. Digirati provides podiatric services to patients in Temecula and surrounding areas. Services offered include bunion surgery, callous removal, and foot and ankle surgeries. www.podiatrytemecula.com Medical Office
  30. 30. FOLLOW THE PROMPTS TO COMPLETE YOUR PAGE http://www.facebook.com/podiatrytemecula Choose a custom Facebook URL that patients can easily remember or find in search.
  31. 31. LOCAL SEARCH MARKETING OPTIMIZE YOUR WEBSITE 3
  32. 32. INSERT PAGE TITLES THAT REFLECT YOUR SERVICE LOCATION • Inject your page titles and content with the location(s) you service
  33. 33. ADD YOUR PRACTICE TO ONLINE BUSINESS DIRECTORIES • http://www.google.com/+/learnmore/local/ • http://biz.yelp.com • https://signup.citygrid.com/cyb/find_business • http://smallbusiness.yahoo.com/local-listings/basic-listing/
  34. 34. WHEN CLAIMING ONLINE LISTINGS, KEEP IN MIND: • HAVE INFORMATION ABOUT YOUR PRACTICE (ADDRESS, PHONE NUMBER, WEBSITE URL, ETC.) READILY AVAILABLE • BE ABLE TO ANSWER A VERIFICATION FROM YOUR PRACTICE PHONE • REINTERATE YOUR LOCATION IN ALL AVAILABLE FORM FIELDS
  35. 35. TO BUILD VIRALITY, YOU MUST: • GET A WEBSITE • CREATE A FACEBOOK PAGE • OPTIMIZE YOUR WEBSITE
  36. 36. QUESTIONS? TO DOWNLOAD THIS PRESENTATION, PLEASE VISIT www.slideshare.net/ProSites

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