Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 4

http://www.linkedin.com 4

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Retail and WebsiteTraffic Promotions
    Great Ideas
  • 2. Thank you for reading
    Derek Miller
    1 877 614 7746
  • 3. Retail Applications
    C Store
    Car Dealer
    Sports Team
    News Paper
    Home Development
    State Fair
  • 4. Traffic Ticket Direct Mail
    Retain market share
    Counter attack incoming competition within a specific regional market. Traffic Tickets™ were mailed to 500,000 households surrounding the stores.
    32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game.
    The program was completely funded by vendor participation.
    And this promotion was credited for 100% market share retention.
  • 5. Leslie's Swimming Pool Supplies
  • 6. Circle-K
    Drive consumers into the stores
    Traffic Tickets™ were mailed to households surrounding participating locations
    14% response from mailings
    Sales increased 165%
  • 7. Ontario Casino
    The Ontario Lottery owns 22 casinos, like our Indian casinos in the US. We have done 2 events for them since last June. The first one and second one operated exactly the same but the second event was larger. the piece we printed was 6" x 10". There were 5 prize levels, all were low level, in other words, nothing over 25 dollars. When people brought the piece into the casino they had to go to a designated area where staff assisted people in inserting their game ticket. They were then rewarded with their prize.
    Some of the prize levels also included a "ballot" which was a fill out form that they dropped into a drum and at the end of the 30 day event they drew for the grand prize, which was a 25,000 dollar home makeover for the first event and a new Mercedes auto for the second event. They supported the event with additional advertising, telling the public to look for the game piece in their local newspaper on a certain day or week. They continued throughout the month to remind people to bring in their ticket via radio and print ads. Both events lasted 30 days.
    It was reported to us that the first event received over 500% better results than anything they have ever done. The second event received over 700% better results than what they had done before TrafficTickets. They printed 2.2 million pieces for the first event and about 3 million pieces for the second event.
    They also had a booth at the Toronto stop of the large Detroit Auto Show where they had showed a couple of the Mercedes and handed out tickets before the casino event started and told people to bring it in to any of their casinos when the event started. Each casinos' tickets were personalized with the address and hours and phone number for a casino.
  • 8. Contact information,
    feedback on their last
    experience with Alitalia
    Place your WebDecoder here!
    Place your WebDecoder here!
    WebDecoderStore Traffic
    is a winner!
  • 9. Circular LithoDecoder
    Hidden Image Technology printed into your Circular or FSI.
    Value offers, discounts and/or instant-win messaging can be included in the promotion.
    The LithoDecoderTM provides highly attractive and engaging device to bring consumers into retail location.
    The hidden image technology can be licensed and potentially printed by your existing print vendors.
  • 10. MobiDecoderGame Piece
    Short Code
    SMS Msg.
    Consumer clicks
    link, MobiDecoder™
    message is delivered
  • 11. LithoDecoder and Mobi Decoder POP
    We provides counter-top, floor or attachable POP to allow customers to decode their LithoDecoderTM circulars or FSI in the retail location.
    Customers simply place the printed LithoDecoderTM circular of FSI behind the decoding display and the messages are instantly revealed.
    Creates a fun and interactive promotional element to your marketing campaign.
  • 12. Website Traffic VirtualDecoder
    Consumer completes registration detail
    and is forwarded to VirtualDecoderTM game
    play page.
    VirtualDecoderTM requires no
    printed pieces for the promotion.
    Promotion is communicated via
    clients home page, TV, Radio,
    direct mail, etc.
  • 13. VirtualDecoderApplication
    Once the consumer has completed
    their registration detail, the VirtualDecoderTM Game piece is delivered on-screen.
    The participant positions the VirtualDecoderTM card over the hidden message to reveal their prize award or value offer.
  • 14. Traffic Prize Insurance
  • 15. Direct Mail with Prize Code