Retain market share
Counter attack incoming competition
within a specific regional market. Traffic
Tickets™ were mailed to 500,000
households surrounding the stores.
32% response from direct mail. In every
store, over 1,000 people per day came up
to the deli counters to play the game.
The program was completely funded by
And this promotion was credited for 100%
market share retention.
Drive consumers into the stores
Traffic Tickets™ were mailed to households
surrounding participating locations
14% response from mailings
Sales increased 165%
6. The Ontario Lottery owns 22 casinos, like our Indian casinos in the US. We have done 2 events for
them since last June. The first one and second one operated exactly the same but the second
event was larger. the piece we printed was 6" x 10". There were 5 prize levels, all were low level, in
other words, nothing over 25 dollars. When people brought the piece into the casino they had to go
to a designated area where staff assisted people in inserting their game ticket. They were then
rewarded with their prize.
Some of the prize levels also included a "ballot" which was a fill out form that they dropped into a
drum and at the end of the 30 day event they drew for the grand prize, which was a 25,000 dollar
home makeover for the first event and a new Mercedes auto for the second event. They supported
the event with additional advertising, telling the public to look for the game piece in their local
newspaper on a certain day or week. They continued throughout the month to remind people to
bring in their ticket via radio and print ads. Both events lasted 30 days.
It was reported to us that the first event received over 500% better results than anything they have
ever done. The second event received over 700% better results than what they had done before
TrafficTickets. They printed 2.2 million pieces for the first event and about 3 million pieces for the
They also had a booth at the Toronto stop of the large Detroit Auto Show where they had showed a
couple of the Mercedes and handed out tickets before the casino event started and told people to
bring it in to any of their casinos when the event started. Each casinos' tickets were personalized
with the address and hours and phone number for a casino.
7. Place your WebDecoder
Place your WebDecoder
is a winner!
feedback on their last
experience with Alitalia
8. Hidden Image Technology
printed into your Circular or FSI.
Value offers, discounts and/or
instant-win messaging can be
included in the promotion.
The LithoDecoderTM provides
highly attractive and engaging
device to bring consumers into
The hidden image technology
can be licensed and potentially
printed by your existing print
9. Short Code
message is delivered
MobiDecoder Game Piece
10. We provides counter-top, floor
or attachable POP to allow
customers to decode their
LithoDecoderTM circulars or FSI
in the retail location.
Customers simply place the
printed LithoDecoderTM circular
of FSI behind the decoding
display and the messages are
Creates a fun and interactive
promotional element to your
LithoDecoder and Mobi Decoder POP
11. Website Traffic VirtualDecoder
VirtualDecoderTM requires no
printed pieces for the promotion.
Promotion is communicated via
clients home page, TV, Radio,
direct mail, etc.
Consumer completes registration detail
and is forwarded to VirtualDecoderTM game
12. Once the consumer has completed
their registration detail, the VirtualDecoderTM
Game piece is delivered on-screen.
The participant positions the
VirtualDecoderTM card over the
hidden message to reveal their
prize award or value offer.