O2 Wifi | Creating Value through Engagement

451 views

Published on

O2 Wifi offer free wifi across the UK. You don't even need to be an O2 customer to use it. This presentation given by the MD at the global Wifi Broadband Alliance conference explains how and why they're succeeding. Designed by ProPresent Ltd June 2013.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
451
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

O2 Wifi | Creating Value through Engagement

  1. 1. Creating valuethrough engagement
  2. 2. 1Agenda What we’ve done How we’ve done it Why we’ve done it
  3. 3. 2A better agenda Why? How? What?
  4. 4. 3Why?Wifiis not the business model
  5. 5. 4Why?Mobile data off-loadis not the business model
  6. 6. 5Why?is the business modelEngagement
  7. 7. 6How?
  8. 8. 7How?
  9. 9. 8Priority MomentsSmart StepsO2 MoreO2 MoneyO2 WalletO2 WifiWhat?
  10. 10. 9Awayfrom venueInvenueWhat?O2 WalletO2 MoreNearvenuePriority MomentsSmart StepsO2 Wallet (NFC)O2 Wifi
  11. 11. 10ProgressQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 2013
  12. 12. 11Create Scale Experience & EngagementQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 2013
  13. 13. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 201312Create Scale Experience & Engagement1000 locations100k customers
  14. 14. 13Create Scale Experience & EngagementQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 20136500 locations4 million customers
  15. 15. Create Scale Experience & Engagement14Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 20139500 locations7m customers
  16. 16. 15Trusted providerof brilliant digital experiences

×