• Save
Steve Randazzo Keynote Presentation
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
376
On Slideshare
376
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Magic of Integration
    Presented by:
    Steve Randazzo
    President, Pro Motion, Inc.
  • 2. Insert “1-Disney GDGDD Opening.mov”
  • 3. The Magic of Integration
    Give a Day.
    Get a Disney Day.
  • 4. The Magic of Integration
    Best Overall Promotion (WINNER)
    Best Multidiscipline Campaign (WINNER)
    Best Cause-Based Promotion (2nd Place)
  • 5. Introduction
  • 6. Insert “2-Disney GDGDD Pro Motion and Disney.mov”
  • 7. “It’s kind of fun to do the impossible.”
    - Walt Disney
  • 8. Insert “3-Disney GDGDD Obama Volunteer.mov”
  • 9. Campaign Concept
  • 10. Campaign Concept
    One Objective
    Inspire 1 million people in the United States and Canada to volunteer for a day
    (1 million volunteers x 8 hours = 8 million hours)
  • 11. Campaign Concept
    Partnership
    April 10-16, 2011
  • 12. Insert “4-Disney GDGDD Cans”
  • 13. Campaign Concept
    Disney Departments
    Promotions
    Park Operations
    Public Relations
    Community Relations/Outreach
    Special Events
    CRM
    Entertainment
    Broadcast Synergy and Alliance
    Digital
    Worldwide Outreach
    Advertising
  • 14. Campaign Concept
    Integration Break-Out
    Viral Videos
    Partner with ABC Shows
    Volunteer Resources
    National Commercials
    Media
    Website
    Good Morning America
    Service Projects
    Kick-Off Events
    Sweepstakes
    In-Market Radio and Television Visits
    National Tour
    Hospital Visits
    Street Teams
    Entertainment
  • 15. Tour Activation
  • 16. Tour Activation
    5-City Launch
    Chicago
    Anaheim
    Launch Slideshow
    Miami
    Atlanta
    Toronto
  • 17. Insert “5-Disney GDGDD Launch.mov”
    4.5x6
    Launch Slideshow
  • 18. Tour Activation
    21 Markets
    Seattle
    Boston
    Portland
    Chicago
    Sacramento
    Salt Lake City
    New York
    Philadelphia
    Baltimore
    Washington, DC
    San Francisco
    Las Vegas
    Los Angeles
    Dallas
    Phoenix
    San Diego
    Jacksonville
    Houston
    Orlando
    Tampa
    Miami
  • 19. Tour Activation
    In-Market
    Media Day
    Street Team Day
    Project Day
  • 20. Insert “6-Disney GDGDD In-Market.mp4”
    5x9
  • 21. Tour Activation
    In-Market
    Media Day
    Insert “7-Disney GDGDD Media Day.mov”
    3.75x6
  • 22. Tour Activation
    In-Market
    Street Team Day
    Insert “8-Disney GDGDD Street Team Day.mov”
    3.75x6
  • 23. Tour Activation
    In-Market
    Project Day
    Insert “9-Disney GDGDD Project Day.mov”
    3.75x6
  • 24. Results
  • 25. Results
    Tour
    21 hospital visits reached 1,900 children
    70,000,000 impressions (on-site and in-market media)
    $11.7M inpromotional media value
    More than 12,000 spots on participating radio stations
    1,567 volunteers gave 6,706 hours
  • 26. Results
    Campaign
    56 promotional partners (TV, radio, online)
    1.2 billion impressions
    Increased Park attendance over previous year
    1,000,000 volunteers in 67 days
  • 27. Wrap-Up
    Takeaways
    your marketing strategy
    Integrate
    Team Commitment
    Generate a 360-degree
    “Sweet Spot”
    Hit the between brand and cause-related efforts
    Simple Process
    Create a for consumers
    Find a
    to represent your brand in the field
    Knowledgeable and Innovative Company
  • 28. “It’s kind of fun to do the impossible.”
    - Walt Disney
  • 29. Wrap-Up
    Thank You!
    Steve Randazzo
    Pro Motion, Inc
    promotioninc.com/blog
    facebook.com/promotioninc
    twitter.com/promotioninc
    Steve.Randazzo@promotion1.com
    www.disneyparks.com