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Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
Snowball english   short ver june 2012
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Snowball english short ver june 2012

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  • 1. Snowball presentationOve GjesdalProject Managerove@lillehsmmer.com
  • 2. Tourism in the Lillehammer region•  140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,•  www.lillehammer.com•  About10 000 hot beds, at least 100.000 cold beds•  1,3 mill guest nights in hot beds (45% in winter)•  10% employed in tourism•  Turnover 1,3 billionNOK
  • 3. Snowball – clustering tourism, culture,sport, media and health
  • 4. Snowball partners; public-private partnership
  • 5. Snowball – two main strategic areas Vision:   Europe´s  most  complete  region  for  winter  sport  and  experiences       Snowball  tourism  &  experiences   Snowball  sport    
  • 6. Spissing de neste fem årene             Arrangement   Kulturell   Barnefamilier   Vintersport  i       som   innfallsport  ?l   hele  året   verdensklasse     reiseanledning   @ordene           Konsept-­‐  og  opplevelsesutvikling                    
  • 7. Snowball strategy
  • 8. 1. Importance of a good brand in order to be chosen as a destination
  • 9. 7 local communities – one brand
  • 10. Branding through tv
  • 11. 2. Deliver the goods!Importance of product development
  • 12. Biking
  • 13. Snow and ice festival
  • 14. Sport tourism
  • 15. 3. The selling process
  • 16. www.lillehammer.com
  • 17. 4. Returning business- importance of quality
  • 18. Service quality
  • 19. 5. Long term development
  • 20. Building the networks•  Conference•  Study tours•  Seminars•  etc

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