Johnson & Johnson is a large multinational company founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. It operates in over 60 countries with over 128,000 employees worldwide and is a top consumer health, pharmaceutical, and biologics company globally. The company is headquartered in New Jersey and focuses on caring for people's health through science and innovation.
Investment in The Coconut Industry by Nancy Cheruiyot
Johnson & Johnson North America
1.
2. Comprise of United states
of America and Canada
Major Languages: English,
Spanish to lesser extent
French
Major religions: Christianity,
Judaism, Islam, Buddhism,
Hinduism and Sikhism
Life expectancy 80-85
years
Literacy rate : 99%
3. Launched in 1886 by Robert Wood Johnson and is a well known global
brand.
Johnson and Johnson is world’s sixth largest premier consumer health
company, eighth largest pharmaceutical company and fifth largest biologics
company
Have more than 275 operating companies around the globe in more than 60
countries employing around 128,000 people.
Johnson & Johnson’s worldwide head office is located at Brunswick, New
Jersey in United States.
Embrace research and science and invent innovative products and ideas to
advance the well-being of people.
Company strongly focus upon its slogan of: CARING FOR THE WORLD,
ONE PERSON AT A TIME.
4. PURPOSE: BRINGING SCIENCE TO THE ART OF HEALTHY
LIVING.
VISION: TRUSTED TO ENRICH THE HEALTH AND WELLNESS
OF EVERY NORTH AMERICAN, EVERY DAY.
MISSION: WE WILL BE THE FASTEST GROWING CONSUMER
HEALTHCARE COMPANY IN NORTH AMERICA
CREDO: RESPONSIBILITY TOWARDS CONSUMERS,
EMPLOYEES, ENVIRONMENT AND STOCKHOLDERS
6. BRANDS AND PRODUCTS
Baby care
Oral Health Care
Wound Care
Nicotine Replacement Theory
Skin and Hair Care
Women’s Health
Nutritionals
Non-Prescription Drugs
Eye Care
7. DEMOGRAPHICS
Human Resource- Skilled & diversified
workforce
Physical resources- Information
technology, production facilities and
marketing facilities. Maintenance for
continuation of smooth production
processes.
Knowledge Resources- To maintain its
position among its competitors strong
market knowledge is essential.
Infrastructure- Advanced and improved
infrastructure provides J&J a competitive
advantage.
8. Empathetic and fair health policy.
North America is a continent not a single country meaning it has no
single government.
Canada and Mexico have forms of democracy, head of the government
is Prime Minister
Superior, reasonable health care delivered carefully and successfully.
Defensible growth and environmental fortification.
Free-market economic values.
Motivating people to make cognizant decisions about their fitness .
9. Value based leadership: continue
to put the “need of the people they
serve first”
Diversity: value people from
every background, culture, religion,
gender.
Innovation : rewards creativity and
newness.
Passion : desire to enrich
people’s lives – delivering quality
Collaboration: believe in building
trusting relationships
Courage: to take great risks for
the benefit of the greater good.
10. Pool of consumers from different parts of the world.
Large pool of skilled workforce with innovated new ides
for improvements in fitness of its consumers.
High-tech machinery and equipment's for continuous
process of production.
Good market knowledge and the company invests
about 12.5 of its total revenue every year to get more
information about the market trends and consumer
expectations globally.
12. Higher customer satisfaction and strong
research and development facilities
Recognized for its strong customer base
and brand image
Strong global presence, products are
sold in more than 175 countries
Pharmaceutical revenues of $24.6 billion
for the financial year 2008
Successfully differentiated itself from
competitors
Vastly diversified company enormous
variety of products
13. High reliance on sales of CNS and Risperdal
Private label exposure
Key products demand is shrinking
Pressure to reduce prices
14. Global expansion
Integrate recent
acquisitions (Conor Med
systems, Robert Reid,
Maya's Mom)
Opportunity to increase
market share
Opportunity to acquire its
competitor(Pfizer)
Expansion and
innovation into
diagnostics and medical
devices
15. Healthcare regulations
Growing Competitors; generic drugs growth
Weaker consumer environment expected in the
US
Spreading too thinly - made investments in non-
core areas, like social media with Maya's Mom
18. To be the largest
healthcare company
in the world.
Promoting
trust, fairness, resp
ect and care not
only among its
consumers but also
among its
stakeholders.
J&J commits to live
by its credo.
19. Creating values through
innovation.
Global reach with local
focus.
Excellence in execution.
Development of its
employees.
Building market leadership.
Adapting to changing
Global markets.
Strengthen Global
presence.