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Shoppers stop

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  • 1. Presented By:Kartik A.- A006 Neil Shah- A007 Vamsi V.- A008 Raunaq S. Suri- A009 Priyanka Asati- A010
  • 2. Flow of Presentation 1) About Shoppers’ Stop 2) Retail Strategy 3) Store Location 4) Store Design and Display 5) Merchandise Assortment 6) Pricing 7) Communication Mix 8) Customer Service
  • 3. About Shoppers’ Stop  Shopper’s Stop, a pioneer in Indian Retailing was promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai  International and Domestic brands across various categories such as apparel, accessories, cosmetics, home and kitchenware and also its private labels  Revenue- Rs.19.30 billion (US$310 million) FY 11-12 Key People:- Mr. Chandru L Raheja Shirkande Chairman and Non Executive Director CEO Mr. Govind MD and
  • 4. Retail Strategy  On an average stores 30000 pieces of different products.  Merchandise sourced from 250 exporters in Delhi, Mumbai, Bangalore  Centralized buying for all products except cosmetics and perfumes to avoid sales tax  Carries 63 days of stock
  • 5. Store Location
  • 6. Store Location Shoppers Stop and its retail invested companies operate the following number of stores/doors as on March 31, 2012: Fashion & Home Retailing:  Shoppers Stop – Currently has 51 stores with a presence in 23 cities  HomeStop (Home Décor) – Currently has 11 stores with a presence in 7 cities Specialty Retailing:  Mothercare (Maternity, Infant Care) – The exclusive franchise agreement for departmental stores with Mothercare Plc UK. Currently there are 38 stores of Mothercare (including 5 standalone stores) with a presence in 11 cities  Crossword (Book stores) – Currently has 85 stores (Including Franchised stores).  M.A.C (Cosmetics) – The retail agreement with Estee Lauder to open
  • 7. Store Location  Estee Lauder - Currently has 5 stores (including 2 shop-in-shops) in Bengaluru, Mumbai and Delhi Mixed Retailing:  HyperCity – Currently has 12 stores, one store each in Ahmedabad, Pune, Ludhiana ,Amritsar, Bhopal, Jaipur, Navi Mumbai and Hyderabad and 2 stores each in Mumbai and Bengaluru, spread over an area of 12.3 lakh sq ft. Other Initiatives:  Airport Retailing – Currently has 1 store in Hyderabad domestic airport and 2 stores in Bengaluru domestic airport. 4 duty free stores are run by the JV Company in the international airport at Bengaluru TimeZone Entertainment:  Currently has 18 stores.
  • 8. Store Design and Display First Floor -Women’s Wear Ground Floor- Personal care and Accessories
  • 9. Mall Facade
  • 10. Drop Downs
  • 11. Lift Door Branding Washroom Front Branding Pillar Branding Staircase and Elevator Branding
  • 12. Merchandise Assortment Brand :-Austin Reed Formal Shirts:Style Buckle Formal Shirt Cotton Checks Formal Shirt Georgett eTuck Detail Shirt Cotton Stripes Cap Shirt Geogett e Pleat Formal Shirt Stripped Formal Shirt Price Levels Rs. 688 Rs. 1399 Rs.688 Rs. 1299 Rs. 688 Rs.1199 Sizes Available Large , Small Small Large, Medium, Small , Extra large Large, Medium , Small , Extra large Large, Small, Extra large Large, Small , Extra large Colours Available Pink and White Blue Steel Baby Pink and Black Off White Purple Products Details Full Sleeved Puff Sleeved Full Sleeved Small Sleeved Full Sleeved Short Sleeved
  • 13. Pricing Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.
  • 14. Communication Mix Shoppers’ Stop follows a co-coordinated communications program that is customer-focused and internally consistent The different elements for designing a communication mix are:1. 2. 3. 4. 5. 6. Advertising Sales promotion Public Relation Point of Purchase Publicity Special Events
  • 15. 1)Advertising Print Advertising and Media Advertising Outdoor Advertising
  • 16. 2) Sales Promotion Gift Vouchers
  • 17. Festive offers
  • 18. Contest  Shoppers Stop had announced a 101-day Shopping Bonanza to pull in customers into the stores.  Lucky draw winners of the contest will get to see one of the seven wonders of the world and two lucky couples who get the grand prize will be treated to a round-trip which will cover all the seven wonders of the world.
  • 19. Contest  Shoppers Stop had announced a 101-day Shopping Bonanza to pull in customers into the stores.  Lucky draw winners of the contest will get to see one of the seven wonders of the world and two lucky couples who get the grand prize will be treated to a round-trip which will cover all the seven wonders of the world.
  • 20. 3) Public Relations  Salwar Kameez Dupatta (SKD) Exchange offer This is an annual exchange offer that Shoppers Stop has conducted for many years in association with an NGO like Concern India and Goonj For this offer they invite customers to donate their old but wearable SKDs towards the cause and in return enjoy discounts of their new purchase of SKDs
  • 21. 4) Point of Purchase
  • 22. 5) Publicity Brand AmbassadorSoha Ali Khan for Kashish
  • 23. 6) Special Events Om Shanti Om Fashion Show
  • 24. 6) Special Events  The leading Premium Fashion and Lifestyle destination Shopper’s Stop and the most awaited movie , Om Shanti Om had come together to unveil the unique look of the movie through a Fashion show.  With this association Shopper’s Stop will retail the limited edition clothes and merchandise inspired from the film at their stores across India.  The dazzling show witnessed the leading pair Shah Rukh Khan and Deepika Padukone along with Arjun Rampal and Shreyas Talpade walking the ramp showcasing their respective looks from the film.
  • 25. Customer Service The name "First Citizen" reflects their commitment to offering their customers the ultimate shopping experience As a First Citizen, customers shopping experience becomes even more enjoyable with: • Reward Points for every time you shop at Shoppers Stop. • Exclusive benefits & privileges • Exclusive offers ever so often • Updates on what you can look forward to shop for at Shoppers Stop • Exclusive cash counters at Shoppers Stop so you can spend more time shopping than waiting in a line

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