vs Presented By: Abhishek Nanda Danish Joshi Gunjan Bansal Jyotsna Sharma Love Mahajan Priya Singh
Introduction• Lifestyle is part of the Landmark Group, a Dubai-based retail chain.• Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 36 stores across all the major cities in India.
Target Market• The company is looking to the newly emerging young and well-to-do segment.• Age segment - 15-35• Members of this demographic are extremely fashion savvy, have a growing disposable income as well as a ravenous appetite for the latest trends.
STORE DESIGNGROUND FLOOR• First Attraction are the International Cosmetics Brand like CHANEL, CLINIQUE, LANCOME and DIOR.• On the extreme left – Ladies Apparel Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY, REMANIKA, UCB etc• Handbag or Mini purses section – Brands like HIDESIGN, BAGGIT etc• On the Right hand side- Watches, Indian cosmetic brands, sunglasses.• On the extreme right- SPLASH
FIRST FLOOR• KIDS WEAR• SHOE WEAR• MENS APPAREL• LAPTOP BAGS The entire format is Race Track and Free flow Layout.Payment Counters- the total number is 6 but only 3 are operative.
• Apparel: for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women. The price is affordable and the price range starts from Rs 299 for men. The price ranges are starting from Rs 199 for women.• Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and many more in clothing, toys and other accessories for children.• Home lifestyle: one-stop destination for furniture, home needs and home furnishings, gifts, living room needs, kitchen needs and gadgets, crockery and cutlery, gardening furniture and many more.
• Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for all age groups men, women and children . Footwear:• Indian and international brands to name a few are Kappa, Converse, Josef Seibel, Red Tape. Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc),• Health and beauty products (H2O, Ponds, Toni and Guy etc), International perfumes (Britney Spears, FCUK, Balenchiaga, Christian Lacroix, etc),• cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,, etc)• jewellery (Gili, Niravana, etc)
SWOT AnalysisStrengths WeaknessWide Varieties under a Single Customer Serviceroof AdvertisingLocation convenienceValue for MoneyOpportunities ThreatsScope for Expansion In close proximity to largeScope for Strategic alliance / no of Direct & IndirectMerge Competitors
Introduction• The foundation of Shoppers Stop was laid on October 27, 1991 by the K. Raheja group of companies• Around 80 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry.
Has progressed from a single brand shop to a Fashion & Lifestyle store for the families. International and domestic brands across categories such as apparel, accessories, cosmetics, home & kitchenware as also its own exclusive brands HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products.
Mission & VisionMission: “To be a global retailer in India andmaintain its No.1 position in the Indianmarket in the Department Store category.”Vision: “Nothing but the best” .
Target Customers/Market Target Customers are Upper middle class and upper class. Customer’s profile age falls between the age group of 16 to 40 years. SHOPPERS STOP have segmented their respective markets in terms of Age and Sex (e.g. Clothing for Men, Women and Kids) Segmenting by Income and Expenditure patterns. Shopper stop also Target Non Resident Indian as well as foreign Nationals.
Store Design• Ground Floor-Accessories, Hand Bags, Perfumes, Shoes• First Floor-Women Section• Second Floor – Men Section
Shoppers Stop: Physical Evidence• Lovely fresh fragrance at entrance• Spacious landing strip• Wall space utilized for mirror and print ads of the brand or the product near• Also utilized it by providing selfs and constructing trail room around it• Mirror finish style flooring• Escalators• No stacking bellow knee level
Shoppers Stop: Product Men Apparel Indian Terrain , Allen Solley, Dockers, Stop Zodiac, Park Avenue, Ven Heusen, Mario Zegoti Arrow, Austin Reed (London),Louis Philippe, Giovani, Vettorio Fratini, Wills Lifestyle Women wear• I’shvarah, Stop, Mix n Match, Haute Curry, Kashish, Sanaa, Biba, Mufti, United colors of Benetton, French Collection
Shoppers Stop: Product• Cosmetics / Skincare – CHAMBOR, LOREAL• Fragrance ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN, DAVIDOFF – , DKNY, FERRAGAMO, NAUTICA, RALPH LAUREN, VERSACE Children wear• Gini N Joni, Barbie, Zapp, Ruff, Lilliput, Kanz
Shoppers Stop: Price• Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.• Shoppers stop caters to different segments of the consumers.• Men’s apparel – The range of men’s clothing starts from Rs 500 being the lowest
Shoppers Stop: Price• Women’s apparel – The range of women’s clothing starts from Rs400• Men’s accessories like sunglasses, belts, watches, shoes etc ranges from Rs 1000• Women’s accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000
Shoppers Stop: Price• In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000• In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.
• Shoppers stop• High prices , prime location , Membership fee charged, More brands• Lifestyle• Product of low prices also available, Free membership, less brands available
Lifestyle Shoppers stopFree Membership Membership not freeHigh Prices Products of cheap price also available