Content Strategy from Corbelsoft Technologies

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  • 1. CONTENT STRATEGY 6/10/2012 Corbelsoft Technologies 1 The Future of Marketing
  • 2. WHAT DO WE THINK IS THE SINGLE MOSTIMPORTANT THING WEBSITES CANOFFER TO USERS? 6/10/2012 Corbelsoft Technologies “USABLE CONTENT” 2
  • 3. WHAT IS CONTENT STRATEGY? 6/10/2012PRACTICE OF PLANNING FOR Corbelsoft TechnologiesTHE CREATION,DELIVERY AND GOVERNANCEOF USABLE AND USEFULCONTENT 3
  • 4. CONTENT CAN INCLUDE TEXT AND DATA 6/10/2012 Corbelsoft Technologies GRAPHICS VIDEO AND ANIMATION AUDIO 4
  • 5. STRATEGY DOES NOT REFER TO JUST … 6/10/2012 IT IS ALSO THE  WHY Corbelsoft Technologies  WHEN  HOW  WITH WHAT  FOR WHOM  BY WHOM  WHERE  HOW OFTEN  WHAT NEXT… 5
  • 6. WATCHWORDS FOR GOODCONTENT 6/10/2012USEFUL Corbelsoft TechnologiesUSABLEENJOYABLE 6
  • 7. WHAT IS DIGITAL STRATEGYHow to leverage Web Apps., 6/10/2012 Social Media etc. to meet your Corbelsoft Technologies goals.How to measure itWhat will define successWhat are your priorities and goals? 7
  • 8. CONTENT STRATEGY 6/10/2012Who are you speaking to?What are you going to say? Corbelsoft TechnologiesHow are you going to say it?How will you curate it?How will your content meet your goals defined in 1,2, 3 of the above? 8
  • 9. LAST BUT NOT THE LEAST …GOVERNANCE..How to Manage all the content? 6/10/2012Who will be responsible? Corbelsoft TechnologiesWho will make the decisions? 9
  • 10. WHY IS CONTENT CREATIONDIFFICULT? WHAT DOES IT INVOLVE… 6/10/2012 Audit Analyse Corbelsoft Technologies Strategize Categorize Structure Create Review Approve Publish Update 10 Archive
  • 11. LATE CONTENT IS ONE OF THE PRIMARYREASONS FOR DELAYED PROJECTS 6/10/2012TASKAND RESOURCES NEEDED ARE Corbelsoft Technologies SERIOUSLY UNDERESTIMATED 11
  • 12. WHAT NEEDS TO BE DONE 6/10/2012 PLAN CREATE Corbelsoft Technologies PUBLISH GOVERN 12
  • 13. WHAT IS THE NEED OF THE HOUR… 6/10/2012 Align on business objectives and user goals Corbelsoft Technologies Identify success metrics Define risks and how to mitigate Create a strategic foundation for content 13
  • 14. WHAT CORBELSOFT CAN DO FOR YOU PROVIDE CONTENT THAT NEEDS TO BE DRIVEN BY 6/10/2012 BUSINESS GOALS AND AUDIENCE NEEDS PROVIDE CONTENT WITH EFFECTIVE TOUCH Corbelsoft Technologies POINTS SUPPORING THE BRAND VISION ENSURE THAT YOU SAVE MONEY, TIME AND RESOURCES BY PROVIDING MUCH MORE EFFECTIVE CAMPAIGNS 14
  • 15. HOW WILL WE DO THIS? 6/10/20121. BY TREATING CONTENT LIKE A CRITICALBUSINESS ASSET Corbelsoft Technologies2. BY ANALYZING AND FINDING… What content do you need, and why? How will the content be structured? How will users find your web content? How we will get from today to launch? Whats next once the content is "out there "? Last but not the least making sure our recommendations impact your business positively… 15
  • 16. CONTENT FROM CORBELSOFT WILLENABLE 6/10/2012 Better user experience Greater brand consistency Corbelsoft Technologies New operational efficiencies Better risk management through better controls Improved SEO and analytics More effective personalization and targeting 16
  • 17. THANK YOU 6/10/2012 Corbelsoft TechnologiesPLEASE CALL US FOR CUSTOMIZED CONTENT SOLUTIONSCORBELSOFT TECHNOLOGIES 17YOUR PARTNER OF CHOICE…