Social Media 101 Presented by Donna Arriaga Practical Uses for Twitter, Blogs, Facebook and More
Who’s already on the social media wagon…?
<ul><li>LEARN.  The first step is to get our feet wet and get a general feel for Twitter, blogs, YouTube and Facebook. </l...
1. LEARNING  About Blogs
<ul><li>A  blog  (a  contraction  of the term &quot; web log &quot;) is a type of  website , usually maintained by an indi...
<ul><li>Blogs allow the average, everyday person to become their own online publisher/editor… for free.  </li></ul><ul><li...
<ul><li>Readers can share their thoughts and reactions to a post by commenting.  </li></ul><ul><li>Bloggers (someone who w...
<ul><li>National </li></ul><ul><li>Shots, NPR’s Health Blog  http://weblogs.npr.org/blogs/health/ </li></ul><ul><li>NY Tim...
2. EXPLORING  Blog Uses
<ul><li>Read blogs and connect with others who share your passions and interests. </li></ul><ul><li>Start your own blog ab...
<ul><li>Find Interesting Blogs to Read </li></ul><ul><li>Search for blogs based on your interests using  blogsearch.google...
1. LEARNING  About Twitter twitter.com
<ul><li>Twitter  is a real-time information network powered by people all around the world that lets you share and discove...
Twitter In Plain English   A Video by CommonCraft 1. LEARNING: About Twitter http://www.youtube.com/watch?v=ddO9idmax0o
A closer look… 1. LEARNING: About Twitter
2. EXPLORING  Twitter Uses twitter.com
<ul><li>Find fast, relevant news updates. </li></ul><ul><ul><li>CNN Breaking News  twitter.com/cnnbrk   </li></ul></ul><ul...
<ul><li>Search for live updates from news and other organizations using  www.google.com  or  search.twitter.com   </li></u...
1. LEARNING  About FaceBook www.facebook.com
<ul><li>Facebook  is a social networking site that allows you connect with friends, family, co-workers, and others who sha...
<ul><li>Facebook users can create a profile page that shows their friends and networks information about themselves.  </li...
A Look Inside… 1. LEARNING: About Facebook
2. EXPLORING  FaceBook Uses www.facebook.com
<ul><li>Connect with family and friends </li></ul><ul><li>Reconnect with long-lost friends </li></ul><ul><li>Share photos ...
<ul><li>Sign up for a Facebook account at  www.facebook.com   </li></ul><ul><li>Use Facebook’s “ Find People You Email ” f...
1. LEARNING  About YouTube www.youtube.com
<ul><li>YouTube   is an online video community that allows millions of people to discover, watch and share originally-crea...
<ul><li>Look for a variety of videos using the YouTube search bar. </li></ul><ul><li>Browse through videos using built in ...
2. EXPLORING  YouTube Uses www.youtube.com
<ul><li>Watch videos </li></ul><ul><li>Create and upload your own video </li></ul><ul><li>Comment on videos and share your...
<ul><li>National Geographic  </li></ul><ul><li>www.youtube.com/user/NationalGeographic </li></ul><ul><li>Smithsonian, Nati...
<ul><li>Blogs </li></ul><ul><li>Blogs in Plain English , by CommonCraft   http://www.youtube.com/watch?v=NN2I1pWXjXI   </l...
Social Media 101 Practical Uses for Twitter,  Blogs, Facebook and More You've heard the buzz words Twitter, tweet, Faceboo...
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Social Media 101

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You've heard the buzz words Twitter, tweet, Facebook and blogosphere. Now, discover the every-day, practical uses for these tools. Learn how social media can connect you to health information updates, or connect with fellow hobbyists like foodies, quilters, birdwatchers and literature enthusiasts. Explore how social media can be used for anything from keeping in touch with old friends to exchanging recipes.

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Social Media 101

  1. 1. Social Media 101 Presented by Donna Arriaga Practical Uses for Twitter, Blogs, Facebook and More
  2. 2. Who’s already on the social media wagon…?
  3. 3. <ul><li>LEARN. The first step is to get our feet wet and get a general feel for Twitter, blogs, YouTube and Facebook. </li></ul><ul><li>EXPLORE. We’ll explore your interests and curiosities and learn how we can make social media work for us. </li></ul>Prioritize. Make the web work for us.
  4. 4. 1. LEARNING About Blogs
  5. 5. <ul><li>A blog (a contraction of the term &quot; web log &quot;) is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog . </li></ul><ul><li>– from Wikipedia </li></ul>What’s a blog anyway? 1. LEARNING: About Blogs
  6. 6. <ul><li>Blogs allow the average, everyday person to become their own online publisher/editor… for free. </li></ul><ul><li>Content on a blog – referred to as posts – is organized chronologically, with the most recent information appearing first. </li></ul><ul><li>Tags and archives, two common features of a blog, allow readers to easily search and scan content. </li></ul><ul><li>RSS, or Really Simple Syndication, makes it possible to easily and conveniently subscribe to blogs of your choice. </li></ul>Blogs: The mile-high view 1. LEARNING: About Blogs
  7. 7. <ul><li>Readers can share their thoughts and reactions to a post by commenting. </li></ul><ul><li>Bloggers (someone who writes a </li></ul><ul><li>blog) can connect with other </li></ul><ul><li>bloggers through… </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Quotes </li></ul></ul><ul><ul><li>Commenting on fellow </li></ul></ul><ul><ul><li>bloggers’ posts </li></ul></ul>Blogs are Social Platforms 1. LEARNING: About Blogs
  8. 8. <ul><li>National </li></ul><ul><li>Shots, NPR’s Health Blog http://weblogs.npr.org/blogs/health/ </li></ul><ul><li>NY Times Arts Beat http://artsbeat.blogs.nytimes.com/ </li></ul><ul><li>Time Goes By http://www.timegoesby.net/ </li></ul><ul><li>Local </li></ul><ul><li>Portland Food and Drink http://www.portlandfoodanddrink.com/ </li></ul><ul><li>Our PDX Network http://ourpdx.com/ </li></ul><ul><li>Blazers Blog http://blog.oregonlive.com/blazers/index.html </li></ul>A Few Examples… 1. LEARNING: About Blogs
  9. 9. 2. EXPLORING Blog Uses
  10. 10. <ul><li>Read blogs and connect with others who share your passions and interests. </li></ul><ul><li>Start your own blog about your favorite topic or interest area. </li></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Health </li></ul></ul><ul><ul><li>Quilting </li></ul></ul><ul><li>Create a personal blog and share updates, thoughts and reflections with friends and family. </li></ul>What can you do with blogs? 2. EXPLORING: Blog Uses
  11. 11. <ul><li>Find Interesting Blogs to Read </li></ul><ul><li>Search for blogs based on your interests using blogsearch.google.com or technorati.com </li></ul><ul><li>Start Your Own Blog </li></ul><ul><li>Start your own blog using a free blogging platform such as www.blogger.com or wordpress.com </li></ul>How do I get started? 2. EXPLORING: Blog Uses
  12. 12. 1. LEARNING About Twitter twitter.com
  13. 13. <ul><li>Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now [in 140 characters or less]. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately. </li></ul><ul><li>– from Twitter.com </li></ul>What is Twitter? 1. LEARNING: About Twitter
  14. 14. Twitter In Plain English A Video by CommonCraft 1. LEARNING: About Twitter http://www.youtube.com/watch?v=ddO9idmax0o
  15. 15. A closer look… 1. LEARNING: About Twitter
  16. 16. 2. EXPLORING Twitter Uses twitter.com
  17. 17. <ul><li>Find fast, relevant news updates. </li></ul><ul><ul><li>CNN Breaking News twitter.com/cnnbrk </li></ul></ul><ul><ul><li>NPR News twitter.com/nprnews </li></ul></ul><ul><ul><li>Local KTAU News twitter.com/ktauNews </li></ul></ul><ul><li>Read real-time updates from your favorite organizations. </li></ul><ul><ul><li>Red Cross twitter.com/redcross </li></ul></ul><ul><ul><li>Mercy Corps twitter.com/mercycorps </li></ul></ul><ul><ul><li>Humane Society twitter.com/humanesociety </li></ul></ul><ul><li>Post your own real-time updates and exchange thoughts & ideas with others. </li></ul>What can you do with Twitter? 2. EXPLORING: Twitter Uses
  18. 18. <ul><li>Search for live updates from news and other organizations using www.google.com or search.twitter.com </li></ul><ul><li>Go a step further and get your own Twitter.com account and start “following” these organizations. </li></ul><ul><li>Post your own personal updates and share information and resources. </li></ul>How do I get started on Twitter? 2. EXPLORING: Twitter Uses
  19. 19. 1. LEARNING About FaceBook www.facebook.com
  20. 20. <ul><li>Facebook is a social networking site that allows you connect with friends, family, co-workers, and others who share similar interests or who have common backgrounds. </li></ul>What is Facebook? 1. LEARNING: About Facebook
  21. 21. <ul><li>Facebook users can create a profile page that shows their friends and networks information about themselves. </li></ul><ul><li>Users can post status updates and can comment on friends’ updates </li></ul><ul><li>Users can share photos and video </li></ul><ul><li>You can send private messages (similar to email) to Facebook friends </li></ul>The nuts & bolts… 1. LEARNING: About Facebook
  22. 22. A Look Inside… 1. LEARNING: About Facebook
  23. 23. 2. EXPLORING FaceBook Uses www.facebook.com
  24. 24. <ul><li>Connect with family and friends </li></ul><ul><li>Reconnect with long-lost friends </li></ul><ul><li>Share photos </li></ul><ul><li>Post quick personal updates </li></ul><ul><li>Comment on others’ updates and photos </li></ul>What can you do with Facebook? 2. EXPLORING: Facebook Uses
  25. 25. <ul><li>Sign up for a Facebook account at www.facebook.com </li></ul><ul><li>Use Facebook’s “ Find People You Email ” feature to connect with friends and family members </li></ul><ul><li>Create your personal profile </li></ul><ul><li>Upload photos and post updates </li></ul><ul><li>Read others’ updates and share your thoughts and comments </li></ul>How do I get started on Facebook? 2. EXPLORING: Facebook Uses
  26. 26. 1. LEARNING About YouTube www.youtube.com
  27. 27. <ul><li>YouTube is an online video community that allows millions of people to discover, watch and share originally-created videos. </li></ul><ul><li>- from YouTube.com </li></ul>What is YouTube? 1. LEARNING: About YouTube
  28. 28. <ul><li>Look for a variety of videos using the YouTube search bar. </li></ul><ul><li>Browse through videos using built in categories. YouTube offers several categories, including: </li></ul>Ways to find videos… 1. LEARNING: About YouTube Comedy Education How-To & Style Nonprofits & Activism News & Politics Travel Science & Technology And More!
  29. 29. 2. EXPLORING YouTube Uses www.youtube.com
  30. 30. <ul><li>Watch videos </li></ul><ul><li>Create and upload your own video </li></ul><ul><li>Comment on videos and share your response (either typed or by video response) </li></ul><ul><li>Share videos through Facebook, Twitter or email </li></ul><ul><li>Do you have a blog? Easily embed a video into your own blog post or website. </li></ul>What can you do with YouTube? 1. LEARNING: About YouTube
  31. 31. <ul><li>National Geographic </li></ul><ul><li>www.youtube.com/user/NationalGeographic </li></ul><ul><li>Smithsonian, National Air and Space Museum www.youtube.com/user/airandspace </li></ul><ul><li>Metropolitan Museum of Art </li></ul><ul><li>www.youtube.com/user/metmuseum </li></ul><ul><li>Lonely Planet Travel </li></ul><ul><li>www.youtube.com/user/LonelyPlanet </li></ul>A Few YouTube Channels to Surf… 1. LEARNING: About YouTube
  32. 32. <ul><li>Blogs </li></ul><ul><li>Blogs in Plain English , by CommonCraft http://www.youtube.com/watch?v=NN2I1pWXjXI </li></ul><ul><li>Twitter </li></ul><ul><li>Twitter in Plain English , by CommonCraft http://www.youtube.com/watch?v=ddO9idmax0o </li></ul><ul><li>Social Networking, general Social Networking in Plain English, by CommonCraft http://www.youtube.com/watch?v=6a_KF7TYKVc </li></ul><ul><li>Social Media, general </li></ul><ul><li>Social Media In Plain English , by CommonCraft http://www.youtube.com/watch?v=MpIOClX1jPE </li></ul>More Resources...
  33. 33. Social Media 101 Practical Uses for Twitter, Blogs, Facebook and More You've heard the buzz words Twitter, tweet, Facebook and blogosphere. Now, discover the every-day, practical uses for these tools. Learn how social media can connect you to health information updates, or connect with fellow hobbyists like foodies, quilters, birdwatchers and literature enthusiasts. Explore how social media can be used for anything from keeping in touch with old friends to exchanging recipes. <ul><li>Donna Arriaga </li></ul><ul><li>[email_address] </li></ul><ul><li>@DonnaArriaga </li></ul><ul><li>Online Communications Manager at Cedar Sinai Park </li></ul><ul><li>Co-Organizer for PDXTech4Good </li></ul>
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