According to Booz & Company, revenue from monetizing data could represent up to $300 billion per year in the next three to five years in the financial sector alone.
With the unabated growth of consumer and health data, privacy officers and data analysts are in the midst of challenging executive discussions, as finance, sales and marketing functions look for new ways to drive additional revenue, growth and margin using the potential value of their data assets.
The presentation provides a risk-based framework for not only examining the opportunity of data monetization, but also the legal and situational context for its use. The framework outlines the essential conditions by which data monetization could be considered as a valuable revenue stream, all the while ensuring legal and reputational considerations are taken into account for its re-sale.
Privacy, compliance and data analyst professionals will learn:
The key business drivers of data monetization;
The business case for leveraging their data assets for re-sale;
A risk-based framework that identifies the appropriate conditions and context for monetizing data; and,
Critical steps that privacy, sales and marketing functions can take to determine whether their data assets should indeed be sold.
To listen to the recording, please click here: https://vimeo.com/92972384