3. info
∆ The magazines past editors were also editors of other hip-
hop magazines: Reginald C. Dennis (The Source), Sheena
Lester (former editor-in-chief of Rap Pages and Vibe
music editor), Elliott Wilson (ego-trip and The Source) and
Datwon Thomas (former Editor-In-Chief of King)
∆ They feature R‟n‟B artists as the genre is very similar to the
genre of Hip-Hop
∆ Their slogan is „Hip-Hop On A Higher Level‟
∆ XXL magazine (pronounced “Double-Ex-El”) is a hip-hop
magazine that was founded in 1997 by Harris
Publications.
∆ The price for a single issue is £3.10
4. 1997
then & now
2012
∆Strong masculine hip-hop artist on the front
cover. His blunt facial expression is typical for an ∆Plain background so that the main image and
artist of his genre because they tend to sell lines stand out
intimidate others ∆Again strong and masculine physical
∆Bold serif fonts to attractive audience also appearance could effect his music and
represents the genre personality
∆Colour scheme of white and red to match the ∆Same colour scheme is kept in the magazine
logo of the magazine because the is aimed at the males so it will
attractive more than bright colours
5. INSIDE XXL...
Very simple colours used mainly because
the magazine is aimed at males so it looks
more masculine. Bold fonts are used to
attractive the reader more and it connects
with the genre of music because hip-hop is
bold and “in your face”.
6.
7. XXL FRESHMAN
∆ XXL magazine “freshman” is a cover
feature that they have every April.
∆ It features top 6 up-coming hip-hop
artists that the magazine think will
become successful in their careers.
∆ The first freshman issue was
distribution in 2008
8. IGGY AZELEA
∆Iggy Azalea is the first
female and non-
American to ever
feature on the
freshman cover issue.
∆She is a new fresh
female rapper who is
currently perusing her
career in the industry
with help from her
mentor T.I who is a
huge star in the Hip-
Hop genre.
9. TARGET AUDIENCE
∆ Young adults.
∆ male audience.
∆ A Hip-Hop follower and music enthusiast.
∆ Interested in fashion, jewellery and tattoos.
∆ Supportive of their favourite rappers, passionate
about music, opinionated person who doesn‟t
care about what other people think and is
original.
∆ Sees XXL as the main source for the latest Hip-
Hop related news and for up-coming rappers.
10.
11. CONTENTS
∆ Largely based on Hip-Hop music
including news on the hottest artists,
up-coming artists, reviews and lifestyle
(fashion, entertainment and video
games)
∆ Rappers that frequently feature; Lil
Wayne, Nas, Young Jeezy, 50 Cent
and T.I
12.
13. STYLE
∆ XXL features many Hip-Hop iconography
such as; jewellery, tattoo‟s, dark clothing.
∆ The magazine inside the magazine it‟s
image based, meaning that there are more
images than writing.
∆ Red, white and black are the main colours
used in the magazine which suggests the
male audience because they are bold
colours that stand out. The colour red is
usually associated with violence which is also
linked with Hip-Hop.
15. MODE OF
ADDRESS
Mode of Address is
Casual, featuring
informal words and
phrases that the TA
might use. This is
language that is
used by the
audience so
therefore they will
have a connection
to the magazine.
This suggests that
they understand
Hip-Hop.
16. OWNERSHIP
∆ XXL is published by Harris Publications Inc.
∆ Harris Pub is an American consumer magazine
publisher in New York City that has published
other music magazines including Scratch,
Revolver, Guitar World and Elektro.
∆ Revolver and Guitar World are both Punk Rock
magazines, Elektro is dance music and scratch
is Hip-Hop.
∆ They have published over 75 magazines overall
other than music magazines e.g. Lifestyle, Sports
& Health, comics and so on.
