Trends in the automotive apps market
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Trends in the automotive apps market

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Priori Data presented at the Connected Driver Conference in Brussels on 29 January, 2014. We discussed the mobile apps for the automotive and the difficulties of sizing the market. We also shared our ...

Priori Data presented at the Connected Driver Conference in Brussels on 29 January, 2014. We discussed the mobile apps for the automotive and the difficulties of sizing the market. We also shared our insights into the global market trends for iOS and compared consumer trends in Germany, Japan and the U.S.

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Trends in the automotive apps market Trends in the automotive apps market Presentation Transcript

  • PRIORI DATA TRENDS IN THE AUTOMOTIVE APPS MARKET ConnecteDriver, Brussels, Jan 29, 2014 WWW.PRIORIDATA.COM
  • AGENDA ABOUT PRIORI    Introduction Our vision & mission statement Our database MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: OVERVIEW     Mobile apps in automotive Mobile apps – disrupting traditional automotive Recent industry developments Main challenges: technology, quality and safety risks, market complexity MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: MARKET INSIGHTS   Apps market for automotive : global supply and demand; Apps for automotive in Germany, Japan and the U.S. 2
  • ABOUT PRIORI
  • PRIORI DATA – INTRODUCTION  Priori Data is a Berlin-based mobile app store data provider.  We manage one of the largest independent databases of mobile app information.  We use unique technologies for sourcing, indexing, and processing publicly available app stores records for more than 2 million apps and 250 thousand app publishers.  We use AppArchitecture – Priori Data’s proprietary app taxonomy – for a more refined definition of the relevant mobile app market.
  • OUR VISION & MISSION STATEMENT  Our vision is to become the data backbone of the mobile app industry.  We bring transparency into the rapidly expanding and poorly understood market for mobile apps.  We use our data to help leading stakeholders spot opportunities, benchmark vs. the competition, and make sound decisions. 5
  • OUR DATABASE 2,000,000+ apps every app, every price change, every version 30 countries local content, local monetization, local leaders METHODOLOGY Collect publicly available information from app stores Source, index and sort app data Convert numbers into useful information and insights 250,000+ publishers from hobby developers to public companies 3 platforms Google Play (Android), App Store (iOS), Windows Phone PRODUCTS Custom Data Service Premium Global Market Insights Report Priori Consumer Trends Tool (Beta) 6
  • MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: OVERVIEW
  • MOBILE APPS IN AUTOMOTIVE • auto manufacturers use apps to: – offer a wider range of technical, navigation and infotainment solutions; and – exploit new revenue streams and create revenue sharing opportunities; Apps have become the most powerful platform ever for conducting commerce and managing customer relationships. • drivers use apps to: – better control their vehicles; – enhance experience while driving; and – stay connected to the world and informed about external world. • car dealers use apps to: – move customer service to the palm of clients’ hands; – drive traffic to showrooms; and – manage customer relationships. 8
  • EXAMPLES OF MOBILE APPS IN AUTOMOTIVE Vehicle performance and drivers support: Infotainment and driving experience: - searchable driver manuals; - car diagnostics and problem notification; - real-time vehicle technical status: fuel and oil reserves, tire pressure, battery capacity; - engine tuning; - pollution indicator; - service reminders; - navigation; - parking assistance; and - driving safety. - enhance experience in the car: - roadside services; - weather, road and traffic conditions; and - in-car entertainment. Roadside assistance and insurance: - accident detection and reporting; - roadside repair availability; and - evidence collection for insurance and legal claims. 9
  • MOBILE APPS – DISRUPTING TRADITIONAL AUTOMOTIVE DriveNow and Uber reWaze and Google Maps define vehicle ownership: crowd-source navigation and outsmart traffic:
  • MOBILE APPS – DISRUPTING TRADITIONAL AUTOMOTIVE AccuFuel and RepairPal find iWrecked and Witness Driving best prices for fuel and tech streamline accident reporting assistance: and evidence collection for insurance claims
  • RECENT INDUSTRY HIGHLIGHTS “Ford Announces Automotive App Developer Conference.” “Ford introduces nine new apps for the car at CES 2013.” “2015 Hyundai Genesis gets Verizon Wireless on top of Google Glass in new deal.” “Google unveiled a partnership with General Motors, Audi, Honda and Hyundai in a new partnership to bring the Android mobile system to vehicles in a new Open Automotive Alliance.” 12
  • MAIN CHALLENGES: TECHNOLOGY Embedded model: apps are downloaded into the vehicle and run by the cars’ own system (GM); External model: apps live in a smartphone or tablet, which can connect to the car's system. It tethers a device into a car via Bluetooth or a USB port. Hybrid model: apps are accessed through a built-in technology, but are subscribed for through a personal SIM 13
  • MAIN CHALLENGES: QUALITY, SAFETY, AND PRIVACY RISKS Auto manufacturers are concerned with: - safety and reliability of mobile app solutions; security of the open app eco system; and app data privacy 14
  • MAIN CHALLENGES: MARKET COMPLEXITY • App market for automotive is complex: there's no clear dominant app ecosystem in automotive, nor is there an established market definition • Mobile apps for cars and driving are scattered across at least the following app store categories: – – – – – – – Navigation; Travel; Lifestyle; Utilities; Entertainment; Newsstand; and Weather 15
  • MOBILE APPS FOR THE AUTOMOTIVE INDUSTRY: MARKET INSIGHTS, December 2013 iOS
  • APPS FOR AUTOMOTIVE – SIZING THE MARKET App Name Native App Store Category greenMeter Lifestyle Car Minder Plus - Car Maintenance Productivity and Gas Log (MPG) iWrecked - Auto Accident Assistant Lifestyle Speedometer Navigation ParkatmyHouse parking for drivers Navigation Waze Social GPS, Maps & Traffic Navigation RepairPal: Auto Repair Expert Utilities By the logic of the AppStore, automotive apps appear in (at least) 7 different categories Total # of apps in these categories? 346,630 INRIX Traffic Maps, Routes & Alerts Navigation gMeter Sports TomTom U.S. & Canada Navigation ROXIMITY Lifestyle Aha Radio Music CARWINGS Lifestyle XLR8 Entertainment Take Me To My Car Navigation Data: global, iOS, December 2013 17
  • APPS FOR AUTOMOTIVE – SIZING THE MARKET App Name Native App Store Category Priori Sub-Category greenMeter Lifestyle Speed Meters Car Minder Plus - Car Maintenance Productivity and Gas Log (MPG) Car Refueling iWrecked - Auto Accident Assistant Lifestyle Accident Advisors Speedometer Speed Meters Navigation ParkatmyHouse parking for drivers Navigation Car Parking Waze Social GPS, Maps & Traffic Navigation Driving Assistance RepairPal: Auto Repair Expert Utilities Cars and Automotive INRIX Traffic Maps, Routes & Alerts Navigation Driving Assistance gMeter Sports Speed Meters TomTom U.S. & Canada Navigation Maps and Directions ROXIMITY Lifestyle Daily and Local Deals Aha Radio Music Internet Radio CARWINGS Lifestyle Car Themed XLR8 Entertainment Car Trivia Take Me To My Car Data: global, iOS, December 2013 Navigation Car Parking 18
  • APPS FOR AUTOMOTIVE – GLOBAL SUPPLY (NUMBER OF APPS), DECEMBER 2013 Total number of apps: 30,162 Data: global, iOS, December 2013 19
  • APPS FOR AUTOMOTIVE – GLOBAL DEMAND (NUMBER OF DOWNLOADS), DECEMBER 2013 ~18.5 million global app downloads in December Data: global, iOS, December 2013 20
  • APPS FOR AUTOMOTIVE – AVERAGE DOWNLOADS PER APP, DECEMBER 2013 Data: global, iOS, December 2013 21
  • APPS FOR AUTOMOTIVE – BUSINESS MODEL COMPARISON, DECEMBER 2013 Data: global, iOS, December 2013 22
  • APPS FOR AUTOMOTIVE: MONTHLY ACTIVE USERS, DECEMBER 2013 ~156 million Monthly Active Users in December Data: global, iOS, December 2013 23
  • APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US Taxi Finding Mass Accident Cars and Car and Transit Advisors Automotive Refuelling Booking Routes and Schedules Car Car Parking Themed Speed Meters Driving Maps and Car Trivia Assistance Directions City and Local Info Data: country-level, iOS, December 2013 24
  • APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US Taxi Finding Mass Accident Cars and Car Car Themed Car Parking and Transit Advisors Automotive Refuelling Booking Routes and Schedules Speed Meters Driving Maps and Car Trivia Assistance Directions City and Local Info Data: country-level, iOS, December 2013 25
  • APPS FOR AUTOMOTIVE – ACTIVE MONTHLY USERS IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US DE JP US Taxi Finding Mass Accident Cars and Car and Transit Advisors Automotive Refuelling Booking Routes and Schedules Car Car Parking Themed Speed Meters Driving Maps and Car Trivia Assistance Directions City and Local Info Data: country-level, iOS, December 2013 26
  • APPS FOR AUTOMOTIVE – AVERAGE PER DEVICE IN THE U.S., GERMANY AND JAPAN, DECEMBER 2013 Monthly Active Users (in millions) Average per iOS Device 0.45 2.01 0.22 Data: country-level, iOS, December 2013 27
  • HOW BIG IS DISRUPTIVE? App Title All-Time Monthly Downloads Active Users Waze Social GPS, Maps & 28,671,847 Traffic 8,472,500 Uber 870,547 390,624 DriveNow Carsharing 56,918 21,107 In the News “Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business” -Techcrunch “Leaked Uber Numbers, Which We've Confirmed, Point To Over $1B Gross Bookings, $213M Revenue” – Techcrunch “BMW DriveNow ready to expand to US cities with more freedom than San Francisco” – autobloggreen Data: global, iOS, December 2013 28
  • PATRICK KANE PATRICK@PRIORIDATA.COM @pdkane CONTACT INFORMATION PRIORI DATA GMBH Markgrafenstrasse 36 10117 Berlin, Germany PHONE: +1-650-614-1681 EMAIL: INFO@PRIORIDATA.COM WWW.PRIORIDATA.COM