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Priori Data Global Insights Report for iOS - November 2013

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Each Month, Priori publishes reports on the global app market for both iOS and Android. …

Each Month, Priori publishes reports on the global app market for both iOS and Android.
Key Questions Addressed in the reports:
- How large is the global market for mobile apps in terms of apps, publishers, and downloads?
- How do the markets for Android and iOS compare across different countries in terms of size and growth?
- How large are the various app markets and which countries are growing most quickly?
- Which categories comprise the global app ecosystem and which are the most popular?
- How do the individual categories monetize?
- What is the price distribution for pay-per-download apps across categories?
- What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)?
- What is the user star ratings distribution for apps across categories?
- What are the top new app titles and publishers on a global basis by downloads?
- What are the top all-time titles and publishers on a global basis by downloads?

See more at: http://prioridata.com/appmarket-reports/


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  • 1. . GLOBAL INSIGHTS REPORT iOS Platform (iTunes Store) Data Collection 9 Nov. - 8 Dec. November 2013 www.prioridata.com
  • 2. . TABLE OF CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3 THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Global Snapshot . . . . . . . . . . Comparative Country Information Country Growth Comparison . . . Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 . 8 . 10 . 11 THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … App Market Composition by Category App Market Saturation by Category . Category Monetization . . . . . . . . Paid App Price Distribution . . . . . . Paid App Revenue By Category . . . Paid App Revenue Distribution . . . . App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 15 16 18 20 22 24 KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Top NEW Free App Titles . . . . . . . . . . . . . Top NEW Paid App Titles . . . . . . . . . . . . . Top Publishers of NEW Free & Paid Apps . . . . Top Free App Titles - IN-MONTH . . . . . . . . . Top Paid App Titles - IN-MONTH . . . . . . . . . Top Publishers of Free & Paid Apps - IN-MONTH Top Free App Titles - ALL-TIME . . . . . . . . . . Top Paid App Titles - ALL-TIME . . . . . . . . . . Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 28 29 30 31 32 33 34 35 APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
  • 3. . INTRODUCTION Welcome to Priori! Thank you for purchasing our report! We hope it helps you make better decisions in the mobile app economy. This report, the Global Insights Report, provides a comprehensive view of app activity at the global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global market and its component countries and categories. It also provides information on the top apps and publishers over the reporting period. This report is based on data collected directly from the app stores, and is supplemented by download estimates and app classifications which are generated through Priori’s proprietary technologies. Please see the Methodology page in the Appendix of this report for further detail on our approach. We are committed to bringing transparency to the app market through data. If you have questions about this report or would like to inquire about our data capabilities please contact us at reports@prioridata.com. Priori Data GmbH Berlin
  • 4. . EXECUTIVE SUMMARY • This report focuses primarily on the size and composition of the global market for iOS apps. This includes 26 countries and 41 application categories. Note that for iOS we only track apps in the iTunes store. • As of November 2013, there are 1,039,647 apps in the iTunes store, 63% of which are free and 37% of which are paid. 11.4% of all apps have in-app purchase. Compared to October 2013, the number of free apps available for download in the app store increased by 3.8% while the number of paid apps available for download increased by 0%. 3,682 apps were deleted from the app store during November 2013. • Out of the total number of apps detected, 11.5% were released within the last three months and 17.6% are gaming applications. • Associated with all apps in the iTunes store are 269,545 publishers, 17.6% of which publish games. The average number of apps per publisher is 3.9. • In November 2013, we estimate that there were around around 1.8 billion downloads of iOS applications. Of these, 94% of downloads were accounted for by apps that are free to download, 24.4% by new apps and 55.9% by gaming apps. • In November 2013, 20 out of 26 countries we track experienced a decline in in-month downloads versus the prior month. At the global level, in-month downloads decreased by 3.3%. China was the country with the highest number of iOS downloads in November 2013. In terms of monthover-month download growth, Portugal was the fastest growing on the iOS platform. • Across the countries where we maintain information on both iOS and Android, 2 out of 24 countries experienced more in-month downloads of iOS apps versus Android apps in November 2013. In terms of iOS versus Android downloads for November 2013, China showed the largest disparity while Canada showed the smallest disparity. • In terms of iOS in-month downloads, China was the leader among the countries in our database, with a 30.0% share of November 2013 downloads. The next largest country, the United States, had a share of 23.5%. • Entertainment was the leader among the native categories, with 129,336,252 downloads in November 2013, followed by Action Games and Adventure Games, with 124,880,679 and 113,240,258 downloads, respectively. • The fastest growing category was Trivia Games, with a 109.7% growth in month-over-month downloads in November 2013. • We compare the number of apps to the number of downloads as a proxy for market saturation at the category level. Other Games apps have the highest app-to-download ratio at 11.63 apps per thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at 0.06 apps per thousand downloads.
  • 5. . EXECUTIVE SUMMARY (CONTINUED) • In November 2013 the News category had the highest proportion of free-to-paid apps. Among free apps, the Role Playing Games category was the most likely to contain in-app purchase while among the paid apps the Role Playing Games category had the highest proportion of apps with in-app purchase. • Among the pay-per-download apps, Medical apps tend to be the most expensive, with a median price of $3.01, while apps belonging to the Arcade Games category tend to be the least expensive, with a median price of $0.99. • Among the pay-per-download apps, the highest grossing category in November 2013 was Productivity, with in-month revenues of $35,369,324 (excluding revenues from in-app purchases). The lowest grossing category was Dice Games. • At the app level, the Role Playing Games category tends to have the highest in-month revenues from paid downloads, with category median revenues of $2,661 (excluding revenues from in-app purchases). Conversely, the Word Games category tends to have the lowest in-month revenues for pay-per-download apps, with category median revenues of only $867. • Puzzle Games app users tend to be the most satisfied while Navigation app users tend to be the least satisfied, with average iOS app store ratings of 4.1 stars and 3.5 stars, respectively. • Among free apps released within the last three months, Alex CHEN's Girl Escape tops the list, with 18,224,000 downloads in November 2013 and an average app store rating of 4.7 stars, followed by NaturalMotion's Clumsy Ninja and iPeakSoft Inc.'s . Apps on this list are ranked based on their in-month downloads. • Among paid apps released within the last three months, Rayark Inc.'s Deemo tops the list, garnering the highest number of in-month downloads among its peers with 803,000 downloads in November 2013 and an average app store rating of 4.9 stars. FDG Entertainment's Oceanhorn and Ubisoft's Rayman Fiesta Run take second and third place, respectively. • When we consider all free apps regardless of release date ranked in terms of in-month downloads, Alex CHEN's Girl Escape tops the list with 18,224,000 downloads in November 2013 and an average app store rating of 4.7. NaturalMotion's Clumsy Ninja and Supercell's Clash of Clans take second and third place in terms of their in-month download numbers, respectively.
  • 6. . EXECUTIVE SUMMARY (CONTINUED) • When we consider all paid apps regardless of release date ranked in terms of in-month downloads, Rayark Inc.'s Deemo tops the list with 803,000 downloads in November 2013 and an average app store rating of 4.9. Mojang's Minecraft Pocket Edition and Alex Krasnov's Pixel Gun 3D - Block World Pocket Survival Shooter with Skins Maker for minecraft (PC edition) Multiplayer take second and third place in terms of their in-month download numbers, respectively. • When we consider all free apps regardless of release date ranked in terms of all-time downloads, Facebook Inc.'s Facebook tops list with 207,403,000 all-time downloads and an average app store rating of 3.7, while Instagram Inc.'s Instagram and Supercell's Clash of Clans have the second and third highest all-time download numbers, respectively. • When we consider all paid apps regardless of release date ranked in terms of all-time downloads, Chillingo Ltd's Cut the Rope garnered the most all-time downloads among the paid apps, with 44,773,000 all-time downloads as of November 2013, followed by Halfbrick Studios's Fruit Ninja and Lima Sky's Doodle Jump.
  • 7. . THE BIG PICTURE The following pages provide a high-level overview of the global mobile apps market. We look at key market statistics and examine how they vary across countries and platforms. www.prioridata.com
  • 8. Global Snapshot . How large is the iOS market for mobile apps? The figures below provide a general picture of the global iOS mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Note that global monetization information is based on a given app's price in the country store where it is most popular, i.e., where it has achieved the most downloads in a given month. Global iOS Mobile Apps - Basic Market Composition Apps Statistic November 2013 October 2013 Change % Change Number of Free Apps 655,695 631,611 + 24,084 + 3.8% Number of Paid Apps 383,952 383,916 + 36 + 0.0% Total (Free + Paid) Number of Apps 1,039,647 1,015,527 + 24,120 + 2.4% Of Which Are New 11.5% 10.7% + 80 bps Of Which Are Games 17.6% 17.2% + 40 bps Of Which Have In-App Purchase 11.4% 11.2% + 20 bps Number of Apps Deleted In Month 3,682 4,435 - 753 - 17.0% Statistic November 2013 October 2013 Change % Change Number of App Publishers 269,545 264,781 + 4,764 + 1.8% 17.6% 17.4% + 20 bps Average Apps Per Publisher 3.9 3.8 + 0.1 + 2.6% Average In-Month Downloads Per Publisher 6,639 6,992 - 353 - 5.0% Statistic November 2013 October 2013 Change % Change Estimated Free Downloads 1,681,152,277 1,739,354,358 - 58,202,081 - 3.3% Estimated Paid Downloads 108,256,613 111,907,834 - 3,651,221 - 3.3% Total (Free + Paid) Estimated Downloads 1,789,408,890 1,851,262,192 - 61,853,302 - 3.3% Of New Apps 24.4% 21.0% + 340 bps Of Gaming Apps 55.9% 55.7% + 20 bps Of Apps with In-App Purchase 61.3% 62.3% - 100 bps 1,721 1,823 - 102 - 5.6% Statistic November 2013 October 2013 Change % Change Estimated In-Month Revenue from Paid Downloads $385,389,633 $395,836,622 - $10,446,989 - 2.6% Publishers Of Which Publish Games Downloads Average In-Month Downloads Per App Revenue Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue. 7/ 39
  • 9. Comparative Country Information . How is the global mobile apps market comprised by country? As Apple maintains individual country app stores, Priori estimates individual country downloads, allowing us to compare cross-country performance. In November 2013, the top ranked country in terms of downloads was China which also held this position in the previous month. Downloads By Country - iOS % of In-Month Downloads Country Rank (November 2013) Country Rank (October 2013) 1 1 2 Country Download Share (November 2013) Download Share (October 2013) China 30.0% 28.0% 2 United States 23.5% 24.6% 3 3 Japan 11.5% 12.0% 4 4 United Kingdom 4.5% 4.5% 5 5 Russia 4.3% 4.2% 6 7 South Korea 2.9% 3.0% 7 6 France 2.9% 3.0% 8 8 Germany 2.8% 2.9% 9 10 Italy 2.5% 2.4% 10 9 Canada 2.4% 2.4% 11 11 Australia 1.9% 2.1% 12 12 Brazil 1.8% 1.8% 13 13 Spain 1.5% 1.5% 14 14 Netherlands 1.3% 1.5% 15 15 India 1.0% 1.0% 16 16 Sweden 0.9% 0.9% 17 17 Switzerland 0.9% 0.8% 18 18 Denmark 0.7% 0.7% 19 20 Austria 0.5% 0.5% 20 19 United Arab Emirates 0.5% 0.5% 8/ 39
  • 10. Comparative Country Information . How is the global mobile apps market comprised by country? (continued) Mobile App Market Size By Country - iOS (continued) % of In-Month Downloads Country Rank (November 2013) Country Rank (October 2013) 21 21 22 Country Download Share (November 2013) Download Share (October 2013) Norway 0.5% 0.5% 24 Portugal 0.3% 0.3% 23 22 Poland 0.3% 0.3% 24 23 Finland 0.3% 0.3% 25 25 Czech Republic 0.2% 0.2% 26 26 Hungary 0.2% 0.2% 9/ 39
  • 11. Country Growth Comparison . How are the individual countries growing? The following graph displays the growth of the mobile apps market in countries across the globe, in terms of app downloads. For each country, the percentage growth over the last month is shown. As shown below, 20 out of 26 countries we track experienced a decline in in-month downloads in November 2013. At the global level, in-month downloads decreased by 3.3%. Growth of iOS Mobile Apps Market in Countries Across the Globe Growth in In-Month Downloads from Previous Month Portugal 8.8% Austria 5.8% Czech Republic 4.0% China 3.5% Italy 2.5% Switzerland 1.4% Russia −2.5% Brazil −2.9% United Kingdom −3.5% Hungary −3.7% Canada −3.8% South Korea −5.0% Sweden −5.3% Poland −5.5% Spain −5.8% France −5.9% Norway −6.8% Germany −7.3% Japan −7.3% India −7.3% United States −7.7% Denmark −7.7% Finland −8.6% Australia −8.9% Netherlands −10.7% United Arab Emirates −11.4% GLOBAL −3.3% −10% 0% 10% 20% 10/ 39
  • 12. Platform Comparison by Country . How does the size of the global mobile apps market vary by platform? The following table shows how the size of the mobile app market varies by platform in countries across the globe. Market size in a given country is measured using total in-month app downloads across all app categories. Two platforms are considered -- Android and iOS. While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable to illustrate a basic comparison between the two. 2 out of 24 countries experienced more in-month downloads of iOS apps versus Android apps in November 2013. China was the country with the highest number of iOS downloads. 9 out of 23 countries experienced higher month-over-month download growth on the iOS platform versus on Android. Portugal was the fastest growing on the iOS platform while China showed the largest disparity in November 2013 iOS versus Android downloads. iOS vs. Android in Terms of App Downloads October 2013 and November 2013 Downloads by Country Android Downloads (November 2013) Android Downloads (October 2013) Change in Android Downloads (%) iOS Downloads (November 2013) iOS Downloads (October 2013) Change in iOS Downloads (%) 46,017,323 52,925,827 -13.1% 536,899,899 518,522,740 3.5% 1,060,173,515 1,544,164,888 -31.3% 420,108,508 455,167,173 -7.7% Japan 161,083,410 193,712,064 -16.8% 206,460,477 222,754,030 -7.3% United Kingdom 251,656,272 350,779,874 -28.3% 79,858,833 82,779,091 -3.5% Russia 366,869,063 371,821,859 -1.3% 76,211,938 78,162,195 -2.5% South Korea 285,438,856 395,590,054 -27.8% 52,113,764 54,850,927 -5.0% France 205,676,524 130,752,401 57.3% 51,682,714 54,933,941 -5.9% Germany 147,851,775 214,875,568 -31.2% 49,654,868 53,573,088 -7.3% Italy 131,177,360 135,781,120 -3.4% 44,689,806 43,588,624 2.5% Canada 51,124,048 45,820,215 11.6% 43,103,828 44,813,943 -3.8% Country China United States Australia 68,876,901 68,094,850 1.1% 34,840,626 38,260,553 -8.9% Brazil 183,741,361 233,793,804 -21.4% 32,378,377 33,360,881 -2.9% Spain 291,158,303 327,296,506 -11.0% 26,803,388 28,439,655 -5.8% Netherlands 120,184,046 54,649,824 119.9% 24,096,889 26,982,052 -10.7% Sweden 48,330,226 29,631,744 63.1% 16,494,943 17,414,153 -5.3% Switzerland 47,583,660 15,183,176 213.4% 15,586,045 15,372,615 1.4% Denmark 22,762,371 15,350,037 48.3% 12,266,172 13,290,392 -7.7% Austria 34,710,544 31,805,915 9.1% 9,710,081 9,180,807 5.8% Norway 40,049,303 9,218,156 334.5% 8,481,247 9,098,722 -6.8% Portugal 112,667,077 33,014,255 241.3% 5,510,599 5,065,430 8.8% Poland 84,268,265 65,367,916 28.9% 5,276,539 5,581,331 -5.5% Finland 28,987,572 14,278,938 103.0% 4,859,226 5,319,171 -8.6% Hungary 29,792,524 30,107,156 -1.0% 2,949,480 3,062,676 -3.7% 11/ 39
  • 13. . THE INDEPTH LOOK The following pages break down the global app market into its component categories to provide a closer look at what drives activity. www.prioridata.com
  • 14. App Market Composition by Category 13/ 39 . Which categories comprise the global app market? The table below displays the categories comprising the global app market, ranked in terms of current month downloads. The largest category is Entertainment, with 129,336,252 downloads in November 2013. This demonstrates the increased importance of the Entertainment category, which held the 2nd place position in the prior month. The fastest growing category is Trivia Games, with a 109.7% growth in month-overmonth downloads. Other Games experienced the largest month-over-month decline, at -29.5%. Global App Market Composition - iOS Category Information Category Rank (November 2013) Category Rank (October 2013) 1 2 2 Category Apps Change in Apps Publishers Change in Publishers Downloads Change in Downloads Entertainment 85,356 0.9% 35,119 0.9% 129,336,252 -1.3% 1 Action Games 19,321 2.9% 10,267 2.1% 124,880,679 -20.5% 3 8 Adventure Games 10,977 3.6% 5,101 3.6% 113,240,258 30.1% 4 3 Arcade Games 18,228 3.3% 9,918 2.3% 103,281,775 -17.5% 5 4 Simulation Games 6,625 5.7% 3,471 4.1% 97,394,301 -11.6% 6 9 Strategy Games 9,665 3.9% 5,471 3.1% 91,135,732 17.8% 7 6 Puzzle Games 24,258 3.4% 12,597 2.7% 87,678,887 -9.7% 8 5 Role Playing Games 4,724 4.7% 2,418 4.1% 80,224,730 -18.8% 9 7 Lifestyle 87,748 2.8% 41,851 1.5% 78,398,872 -10.6% 10 11 Social Networking 19,528 1.8% 13,972 1.6% 76,248,965 5.9% 11 10 Utilities 58,058 1.1% 32,402 1.3% 66,189,834 -10.0% 12 12 Family Games 15,816 6.2% 7,629 3.3% 63,575,135 -4.4% 13 13 Photography 26,845 3.6% 12,766 1.9% 55,484,203 -6.7% 14 17 Books 57,871 -0.9% 11,450 0.4% 49,029,481 27.7% 15 14 Education 108,309 1.1% 33,374 0.9% 48,616,518 -5.3% 16 15 Music 35,614 2.4% 14,892 1.0% 47,466,406 -5.3% 17 16 Productivity 29,027 2.2% 17,627 2.4% 45,251,778 -6.8% 18 30 Trivia Games 6,409 4.5% 2,920 3.5% 39,483,855 109.7% 19 22 Card Games 5,338 5.6% 3,020 4.1% 37,875,615 53.1% 20 20 Racing Games 4,931 6.4% 2,206 3.8% 34,858,410 28.8% 21 19 Healthcare and Fitness 28,882 2.7% 15,164 2.3% 25,777,911 -11.3% 22 18 News 26,887 1.9% 12,593 1.9% 25,698,678 -12.6% 23 24 Sports Games 6,021 12.4% 3,237 6.3% 25,171,782 11.8% 24 21 Board Games 8,743 3.3% 4,902 2.5% 23,708,560 -6.2% 25 23 Finance 25,882 2.6% 15,710 2.2% 20,434,276 -12.7% 26 25 Travel 52,764 1.5% 18,037 1.3% 19,832,152 -6.8% 27 27 Business 83,143 4.8% 40,491 2.5% 19,659,562 -1.5% 28 26 Word Games 5,487 3.0% 3,031 2.1% 18,669,337 -8.2% 29 29 Reference 29,567 0.6% 11,849 0.6% 18,144,055 -4.4% 30 31 Casino Games 4,419 6.4% 1,985 4.3% 17,031,429 -6.6%
  • 15. App Market Composition by Category . Which categories comprise the global app market? (continued) Global App Market Composition - iOS (continued) Category Information Category Rank (November 2013) Category Rank (October 2013) 31 33 32 32 33 Category Apps Change in Apps Publishers Change in Publishers Downloads Navigation 14,493 Sports 29,750 28 Educational Games 34 34 35 Change in Downloads 1.7% 7,116 2.1% 16,995,625 6.4% 1.3% 13,388 1.0% 14,655,845 -9.7% 13,601 8.7% 6,640 5.0% 13,890,153 -29.2% Kids Games 13,151 -2.5% 6,466 -1.4% 11,775,380 -22.4% 35 Weather 4,182 1.0% 2,356 1.9% 11,475,749 -22.5% 36 36 Music Games 2,807 6.4% 1,479 4.0% 9,971,983 -19.3% 37 37 Food and Drink 22,109 5.6% 11,107 2.9% 9,832,908 2.5% 38 38 Dice Games 2,155 12.0% 1,232 6.9% 7,314,016 -11.9% 39 39 Medical 24,245 2.6% 10,859 2.0% 5,196,790 -5.2% 40 40 Catalogs 6,698 4.5% 3,990 4.6% 4,519,895 32.3% 41 41 Other Games 13 0.0% 10 0.0% 1,118 -29.5% 14/ 39
  • 16. App Market Saturation by Category . What is the level of market saturation by category? In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market. The category with the highest app-to-download ratio is Other Games. The category with the lowest app-to-download ratio is Role Playing Games. Global App Market Composition - iOS Apps Per Thousand Downloads Other Games Medical Business Travel Food and Drink Education Sports Reference Catalogs Finance Books Healthcare and Fitness Lifestyle Kids Games News Educational Games Utilities Navigation Music Entertainment Productivity Photography Board Games Weather Dice Games Word Games Music Games Puzzle Games Casino Games Social Networking Family Games Sports Games Arcade Games Trivia Games Action Games Racing Games Card Games Strategy Games Adventure Games Simulation Games Role Playing Games 11.63 4.67 4.23 2.66 2.25 2.23 2.03 1.63 1.48 1.27 1.18 1.12 1.12 1.12 1.05 0.98 0.88 0.85 0.75 0.66 0.64 0.48 0.37 0.36 0.29 0.29 0.28 0.28 0.26 0.26 0.25 0.24 0.18 0.16 0.15 0.14 0.14 0.11 0.10 0.07 0.06 0 5 10 15/ 39
  • 17. Category Monetization . How do the different categories monetize? The following figures show how different monetization methods are utilized by the various categories. Global monetization information is based on a given app's price in the country store where it is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. Note that the apps counted below only include apps which have been downloaded in the past month and that were not removed from app store. The category with the highest proportion of free versus paid apps is News. Among free apps, the category most likely to contain in-app purchase is Role Playing Games. Among paid apps, the category most likely to contain in-app purchase is Role Playing Games. App Category Monetization - iOS % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Entertainment 14,108 64% (64%) 17% (17%) 18% (18%) 1% (1%) Education 14,108 52% (50%) 18% (17%) 28% (31%) 2% (2%) Lifestyle 12,379 73% (73%) 13% (12%) 13% (13%) 1% (1%) Utilities 10,013 59% (59%) 10% (9%) 29% (30%) 2% (2%) Business 6,580 75% (75%) 7% (7%) 16% (16%) 2% (2%) Music 6,183 58% (57%) 14% (14%) 26% (26%) 3% (3%) Productivity 5,996 48% (47%) 14% (13%) 35% (36%) 3% (3%) Photography 5,859 49% (49%) 18% (18%) 30% (30%) 4% (4%) Books 5,435 50% (50%) 18% (19%) 30% (29%) 2% (2%) Travel 5,371 69% (68%) 8% (8%) 22% (22%) 1% (1%) News 5,069 78% (78%) 17% (17%) 4% (4%) 0% (0%) Puzzle Games 5,019 50% (50%) 28% (28%) 18% (18%) 4% (4%) Healthcare and Fitness 4,749 55% (54%) 13% (13%) 29% (30%) 3% (3%) Finance 4,723 77% (78%) 7% (6%) 14% (15%) 1% (1%) Action Games 4,587 48% (48%) 26% (25%) 20% (21%) 6% (6%) Sports 4,156 63% (63%) 15% (15%) 20% (20%) 2% (2%) Reference 4,115 49% (48%) 13% (12%) 34% (36%) 4% (4%) Arcade Games 4,085 51% (50%) 26% (26%) 17% (18%) 6% (6%) Social Networking 3,973 69% (70%) 16% (15%) 13% (13%) 2% (2%) Family Games 3,928 52% (52%) 28% (29%) 16% (16%) 3% (3%) Adventure Games 3,122 46% (46%) 29% (28%) 20% (22%) 5% (5%) Strategy Games 2,752 45% (44%) 29% (29%) 21% (20%) 6% (6%) Medical 2,650 59% (58%) 10% (10%) 29% (30%) 2% (2%) Food and Drink 2,625 70% (70%) 10% (10%) 18% (18%) 2% (1%) Simulation Games 2,474 49% (48%) 31% (31%) 16% (16%) 5% (4%) 16/ 39
  • 18. Category Monetization . How do the different categories monetize? (continued) App Category Monetization - iOS (continued) % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Navigation 2,473 53% (53%) 14% (13%) 26% (27%) 7% (7%) Kids Games 2,332 55% (55%) 30% (30%) 13% (13%) 2% (2%) Board Games 2,162 53% (53%) 28% (27%) 17% (16%) 3% (3%) Educational Games 2,022 51% (55%) 26% (29%) 21% (14%) 2% (1%) Role Playing Games 1,945 45% (45%) 34% (34%) 15% (15%) 6% (6%) Sports Games 1,590 52% (51%) 25% (25%) 18% (19%) 5% (6%) Card Games 1,538 52% (52%) 32% (31%) 14% (15%) 2% (3%) Racing Games 1,479 52% (51%) 30% (30%) 13% (14%) 5% (5%) Trivia Games 1,463 53% (51%) 32% (32%) 12% (13%) 4% (4%) Word Games 1,303 50% (50%) 35% (34%) 12% (12%) 4% (4%) Casino Games 1,269 51% (50%) 36% (36%) 11% (12%) 2% (2%) Weather 1,086 57% (59%) 12% (11%) 28% (28%) 3% (3%) Catalogs 864 77% (78%) 10% (9%) 12% (11%) 1% (2%) Music Games 757 55% (52%) 33% (32%) 10% (13%) 3% (3%) Dice Games 551 54% (52%) 31% (31%) 13% (14%) 2% (3%) Note: Percentages have been rounded and may not sum up to 100%. 17/ 39
  • 19. Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? The price distribution of pay-per-download apps is given in the table below. Again, only apps which have been downloaded in the past month and that were not removed from app store are counted. Note that global app price is taken from the country store where a given app is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. The Medical category tends to have the most expensive pay-per-download apps, with a category median price of $3.01. Conversely, the Arcade Games category tends to have the least expensive payper-download apps, with a category median price of only $0.99. For the bulk of categories, the median price of pay-per-download apps did not change relative to last month. Global Paid Apps - iOS Paid App Price Distribution Category Name Paid Apps Min Max Median Average Education 4,969 $0.82 ($0.86) $299.99 ($299.99) $2.45 ($2.45) $4.50 ($4.43) Utilities 3,312 $0.82 ($0.86) $249.99 ($349.99) $1.86 ($1.72) $2.98 ($3.04) Entertainment 3,030 $0.82 ($0.86) $100.04 ($216.23) $1.13 ($1.22) $2.13 ($2.28) Productivity 2,541 $0.90 ($0.86) $299.99 ($299.99) $2.45 ($2.45) $4.53 ($4.43) Photography 2,229 $0.82 ($0.86) $79.99 ($49.99) $1.93 ($1.99) $2.43 ($2.36) Books 2,028 $0.82 ($0.86) $69.99 ($102.44) $2.45 ($2.87) $3.78 ($3.96) Music 1,917 $0.82 ($0.86) $999.99 ($218.56) $1.99 ($2.38) $5.03 ($4.61) Lifestyle 1,843 $0.82 ($0.86) $101.31 ($102.61) $1.93 ($1.99) $2.82 ($2.92) Reference 1,682 $0.90 ($0.89) $114.06 ($109.38) $2.45 ($2.49) $6.52 ($6.35) Healthcare and Fitness 1,629 $0.82 ($0.86) $39.99 ($109.27) $1.99 ($1.99) $3.07 ($3.14) Action Games 1,357 $0.90 ($0.86) $19.99 ($19.99) $1.00 ($1.02) $2.08 ($2.08) Puzzle Games 1,303 $0.90 ($0.86) $19.99 ($52.28) $1.93 ($1.61) $2.18 ($2.18) Travel 1,284 $0.90 ($0.86) $84.99 ($84.99) $2.45 ($2.99) $3.45 ($3.49) Business 1,145 $0.82 ($0.86) $1229.48 ($999.99) $2.99 ($3.67) $9.59 ($8.87) Arcade Games 1,009 $0.90 ($0.86) $14.50 ($17.22) $0.99 ($1.00) $1.73 ($1.74) Sports 989 $0.90 ($0.89) $177.58 ($491.78) $2.45 ($2.45) $4.64 ($5.54) Adventure Games 946 $0.90 ($0.86) $29.00 ($30.38) $1.99 ($1.99) $2.80 ($2.78) Family Games 938 $0.90 ($0.86) $179.99 ($11.72) $1.22 ($1.22) $2.39 ($1.96) Medical 873 $0.90 ($0.94) $799.99 ($834.90) $3.01 ($3.67) $11.23 ($11.85) Strategy Games 868 $0.82 ($0.86) $349.99 ($19.99) $1.99 ($1.99) $2.95 ($2.53) 18/ 39
  • 20. Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? (continued) Global Paid Apps - iOS (continued) Paid App Price Distribution Category Name Paid Apps Min Max Median Average Navigation 809 $0.90 ($0.94) $949.87 ($1000.20) $2.99 ($2.99) $14.39 ($12.50) Finance 735 $0.82 ($0.86) $179.99 ($179.99) $1.99 ($1.99) $4.50 ($4.67) Social Networking 610 $0.82 ($0.86) $100.04 ($18.99) $1.22 ($1.22) $2.26 ($2.08) Simulation Games 608 $0.90 ($0.94) $376.73 ($381.57) $1.99 ($1.99) $3.77 ($4.24) Educational Games 595 $0.82 ($0.89) $19.99 ($15.19) $1.99 ($1.99) $2.19 ($2.32) Food and Drink 540 $0.90 ($0.94) $79.99 ($49.99) $2.01 ($2.33) $3.47 ($3.31) Board Games 515 $0.90 ($0.86) $12.79 ($12.95) $1.97 ($1.22) $2.36 ($2.19) Role Playing Games 473 $0.90 ($0.96) $36.73 ($38.48) $1.99 ($1.99) $3.69 ($3.73) Kids Games 448 $0.90 ($0.94) $9.99 ($9.99) $1.13 ($1.12) $1.82 ($1.79) Sports Games 403 $0.90 ($0.94) $199.99 ($19.53) $1.22 ($1.22) $2.78 ($2.17) Weather 358 $0.82 ($0.86) $40.97 ($40.97) $1.99 ($1.99) $2.55 ($2.52) Card Games 326 $0.90 ($0.94) $34.99 ($19.99) $1.99 ($1.99) $2.45 ($2.29) Racing Games 304 $0.90 ($0.99) $39.99 ($19.99) $1.13 ($1.06) $2.11 ($1.98) Trivia Games 272 $0.82 ($0.86) $6.99 ($6.99) $1.22 ($1.22) $1.81 ($1.83) News 266 $0.82 ($0.86) $24.99 ($24.99) $1.99 ($1.99) $2.52 ($2.62) Word Games 256 $0.90 ($0.94) $11.40 ($11.39) $1.22 ($1.22) $2.10 ($1.98) Casino Games 228 $0.97 ($0.99) $19.33 ($20.26) $1.99 ($1.99) $3.49 ($3.61) Catalogs 114 $0.90 ($0.94) $49.99 ($12.99) $1.22 ($1.00) $3.20 ($2.42) Music Games 113 $0.97 ($0.99) $52.20 ($54.69) $1.99 ($1.99) $4.04 ($3.80) Dice Games 105 $0.92 ($0.94) $5.99 ($7.50) $1.35 ($1.99) $2.08 ($2.21) Note: All currencies have been converted to US dollars. 19/ 39
  • 21. Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? The following table shows the current and prior month revenues for pay-per-download apps at the category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are aggregated over all country stores. Note that this excludes in-app purchase revenues. The highest grossing category in November 2013 was Productivity, with pay-per-download revenues of $35,369,324. The revenues for this category decreased relative to the prior month. The lowest grossing category in November 2013 was Dice Games. Global Paid Apps - iOS In-Month Paid App Revenue By Category Total Revenue (November 2013) Total Revenue (October 2013) Change in Revenue (%) Productivity $35,369,324 $41,057,072 -14% 3 Adventure Games $32,131,363 $24,975,285 29% 3 2 Action Games $27,299,880 $27,479,593 -1% 4 4 Education $22,614,964 $24,076,585 -6% 5 6 Music $18,502,347 $20,105,218 -8% 6 5 Utilities $18,493,453 $20,964,379 -12% 7 7 Simulation Games $17,035,065 $19,892,531 -14% 8 10 Photography $15,242,206 $14,608,032 4% 9 9 Business $14,342,896 $16,488,924 -13% 10 8 Navigation $13,907,067 $16,802,325 -17% 11 11 Entertainment $13,553,892 $14,089,558 -4% 12 15 Role Playing Games $12,480,160 $10,726,282 16% 13 13 Reference $12,412,345 $12,086,492 3% 14 14 Strategy Games $12,332,080 $11,857,470 4% 15 12 Healthcare and Fitness $12,237,859 $13,424,216 -9% 16 16 Puzzle Games $10,696,210 $10,675,416 0% 17 17 Arcade Games $10,114,150 $10,393,502 -3% 18 18 Medical $ 9,216,081 $ 9,827,337 -6% 19 19 Books $ 9,206,127 $ 9,314,073 -1% 20 21 Family Games $ 7,970,022 $ 7,766,171 3% 21 20 Lifestyle $ 7,040,836 $ 8,079,513 -13% 22 25 Sports Games $ 6,421,494 $ 5,044,742 27% 23 26 Finance $ 4,973,129 $ 4,928,200 1% Rank (November 2013) Rank (October 2013) 1 1 2 Category Name 20/ 39
  • 22. Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? (continued) Global Paid Apps - iOS (continued) In-Month Paid App Revenue By Category Rank (November 2013) Rank (October 2013) 24 24 25 Category Name Total Revenue (November 2013) Total Revenue (October 2013) Change in Revenue (%) Travel $ 4,930,958 $ 5,131,001 -4% 29 Board Games $ 4,428,197 $ 4,406,375 0% 26 23 Sports $ 4,029,041 $ 5,186,300 -22% 27 28 Social Networking $ 3,832,855 $ 4,691,857 -18% 28 27 Word Games $ 3,671,669 $ 4,800,373 -24% 29 30 Racing Games $ 3,596,416 $ 4,143,707 -13% 30 22 Weather $ 3,434,225 $ 5,682,906 -40% 31 31 Food and Drink $ 3,066,145 $ 2,547,276 20% 32 33 Casino Games $ 1,904,616 $ 1,936,395 -2% 33 32 Card Games $ 1,834,832 $ 2,445,608 -25% 34 35 Educational Games $ 1,647,567 $ 1,341,844 23% 35 37 Kids Games $ 1,327,946 $ 1,201,353 11% 36 34 News $ 1,318,411 $ 1,496,051 -12% 37 36 Music Games $ 1,066,676 $ 1,276,079 -16% 38 40 Catalogs $ 701,257 $ 488,301 44% 39 38 Trivia Games $ 620,600 $ 604,008 3% 40 39 Dice Games $ 385,275 $ 572,803 -33% 21/ 39
  • 23. Paid App Revenue Distribution 22/ 39 . What is the distribution of in-month revenues for payper-download apps across categories? The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are aggregated over all country stores. Note that this excludes in-app purchase revenues. The Role Playing Games category tends to have the highest in-month revenues for pay-per-download apps, with category median revenues of $2,661. Conversely, the Word Games category tends to have the lowest in-month revenues for pay-per-download apps, with category median revenues of only $867. Global Paid Apps - iOS In-Month Paid App Revenue Distribution Category Name Paid Apps Min Max Median Average Education 5,323 $ 2 ($ 2) $ 334,612 ($ 480,483) $1,582 ($1,434) $ 4,249 ($ 4,003) Utilities 3,593 $ 2 ($ 3) $ 551,705 ($1,268,502) $ 990 ($ 936) $ 5,147 ($ 5,498) Entertainment 3,465 $ 12 ($ 7) $ 389,343 ($ 590,596) $ 928 ($ 861) $ 3,912 ($ 3,864) Productivity 2,651 $ 12 ($ 5) $2,183,259 ($3,036,774) $1,823 ($1,663) $13,342 ($14,279) Books 2,388 $ 25 ($ 24) $ 186,340 ($ 159,386) $1,628 ($1,582) $ 3,855 ($ 3,836) Photography 2,373 $ 19 ($ 11) $ 574,565 ($ 836,069) $1,123 ($1,148) $ 6,423 ($ 5,822) Lifestyle 2,009 $ 2 ($ 5) $ 488,453 ($ 340,777) $ 990 ($ 902) $ 3,505 ($ 3,684) Music 1,997 $ 30 ($ 18) $ 728,613 ($1,021,051) $1,589 ($1,512) $ 9,265 ($ 9,568) Reference 1,763 $ 35 ($ 32) $ 676,018 ($ 396,127) $1,584 ($1,593) $ 7,040 ($ 6,147) Healthcare and Fitness 1,711 $ 43 ($ 38) $1,441,869 ($2,109,635) $1,366 ($1,288) $ 7,152 ($ 7,320) Action Games 1,510 $ 5 ($ 3) $2,501,682 ($3,967,736) $1,265 ($1,136) $18,079 ($17,132) Puzzle Games 1,398 $ 44 ($ 7) $1,301,868 ($1,523,382) $1,195 ($1,095) $ 7,651 ($ 7,284) Travel 1,347 $ 74 ($ 83) $ 192,176 ($ 165,428) $1,258 ($1,180) $ 3,661 ($ 3,370) Business 1,203 $ 0 ($ 0) $1,010,668 ($ 921,079) $2,408 ($2,161) $11,923 ($12,217) Arcade Games 1,126 $ 9 ($ 9) $ 606,241 ($ 367,640) $ 990 ($ 902) $ 8,982 ($ 8,445) Sports 1,067 $ 70 ($ 64) $ 156,374 ($ 409,495) $1,399 ($1,157) $ 3,776 ($ 4,336) Adventure Games 1,060 $ 1 ($ 2) $4,560,295 ($3,551,850) $1,797 ($1,534) $30,313 ($21,596) Family Games 1,005 $ 1 ($ 1) $ 503,603 ($ 689,362) $1,152 ($1,005) $ 7,930 ($ 8,020) Medical 943 $ 48 ($ 12) $ 773,396 ($ 704,521) $2,055 ($1,824) $ 9,773 ($ 9,500) Strategy Games 916 $ 3 ($ 27) $ 653,391 ($ 728,745) $1,577 ($1,807) $13,463 ($13,508)
  • 24. Paid App Revenue Distribution 23/ 39 . What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued) Global Paid Apps - iOS (continued) In-Month Paid App Revenue Distribution Category Name Paid Apps Min Max Median Average Navigation 859 $ 50 ($ 45) $ 752,892 ($1,376,143) $2,002 ($1,752) $16,190 ($17,593) Finance 791 $107 ($ 96) $ 453,365 ($ 334,442) $1,409 ($1,432) $ 6,287 ($ 5,938) Social Networking 669 $ 32 ($167) $ 393,120 ($1,042,777) $ 990 ($ 951) $ 5,729 ($ 6,804) Simulation Games 643 $119 ($ 15) $5,622,635 ($6,253,122) $2,105 ($1,980) $26,493 ($30,135) Educational Games 643 $ 9 ($ 7) $ 108,151 ($ 49,127) $ 990 ($ 996) $ 2,562 ($ 2,214) Food and Drink 556 $ 7 ($ 25) $ 399,371 ($ 317,913) $1,169 ($1,148) $ 5,515 ($ 4,417) Board Games 553 $ 13 ($150) $ 942,322 ($ 693,801) $1,256 ($1,320) $ 8,008 ($ 7,891) Kids Games 527 $ 14 ($ 13) $ 224,572 ($ 174,751) $ 983 ($ 891) $ 2,520 ($ 2,076) Role Playing Games 501 $ 32 ($ 30) $2,057,256 ($ 843,075) $2,661 ($2,181) $24,910 ($20,557) Sports Games 434 $175 ($157) $1,519,073 ($ 743,773) $1,200 ($1,250) $14,796 ($11,298) Weather 370 $163 ($149) $ 759,342 ($2,307,638) $1,188 ($1,194) $ 9,282 ($15,142) Card Games 347 $233 ($ 3) $ 273,476 ($ 609,134) $1,092 ($ 996) $ 5,288 ($ 6,278) Racing Games 336 $ 65 ($ 60) $ 597,921 ($ 940,270) $1,344 ($1,258) $10,704 ($12,018) Trivia Games 304 $ 44 ($ 40) $ 44,800 ($ 35,366) $ 947 ($ 833) $ 2,041 ($ 1,979) News 293 $ 36 ($ 32) $ 180,158 ($ 170,075) $1,258 ($1,140) $ 4,500 ($ 4,596) Word Games 283 $ 72 ($135) $ 841,560 ($ 958,701) $ 867 ($ 851) $12,974 ($16,677) Casino Games 252 $ 13 ($ 11) $ 284,748 ($ 319,560) $1,778 ($1,725) $ 7,558 ($ 7,130) Catalogs 122 $233 ($211) $ 347,251 ($ 102,548) $1,250 ($ 803) $ 5,748 ($ 3,935) Music Games 120 $323 ($211) $ 161,012 ($ 173,448) $1,678 ($1,169) $ 8,889 ($ 8,477) Dice Games 113 $182 ($164) $ 42,856 ($ 126,559) $ 990 ($ 996) $ 3,410 ($ 4,813) Note: All currencies have been converted to US dollars.
  • 25. App Store Rating Distribution . What is the distribution of app store ratings across categories? The distribution of average iOS app store ratings is given below at the category level. Note that global app app store rating is taken from the country store where a given app is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partial stars are not awarded. As shown in the table below, Puzzle Games apps receive the highest app store ratings on average, while Navigation apps receive the lowest. Average App Store Ratings - iOS App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Puzzle Games 4.1 (4.0) 0% (0%) 3% (3%) 14% (15%) 59% (58%) 24% (24%) Word Games 4.0 (4.0) 0% (0%) 2% (2%) 14% (17%) 60% (59%) 23% (22%) Trivia Games 4.0 (4.0) 1% (0%) 3% (4%) 14% (14%) 59% (59%) 23% (23%) Strategy Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (17%) 54% (54%) 25% (25%) Arcade Games 4.0 (4.0) 0% (0%) 3% (3%) 15% (17%) 60% (59%) 22% (22%) Role Playing Games 4.0 (4.0) 0% (0%) 3% (2%) 17% (18%) 54% (54%) 25% (25%) Card Games 4.0 (4.0) 0% (0%) 3% (4%) 16% (16%) 60% (59%) 21% (21%) Action Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (18%) 60% (59%) 20% (20%) Dice Games 4.0 (4.0) 0% (1%) 4% (4%) 15% (16%) 59% (57%) 21% (23%) Music Games 4.0 (3.9) 0% (0%) 2% (3%) 20% (21%) 57% (56%) 20% (19%) Adventure Games 4.0 (3.9) 0% (0%) 3% (3%) 19% (20%) 57% (57%) 21% (20%) Books 3.9 (3.9) 0% (1%) 5% (6%) 20% (21%) 47% (46%) 27% (26%) Family Games 3.9 (3.9) 0% (0%) 3% (3%) 17% (17%) 62% (63%) 18% (17%) Board Games 3.9 (3.9) 0% (0%) 3% (3%) 18% (19%) 61% (61%) 18% (17%) Education 3.9 (3.9) 1% (1%) 4% (5%) 19% (20%) 54% (52%) 22% (23%) Educational Games 3.9 (3.9) 0% (0%) 2% (2%) 18% (17%) 65% (68%) 15% (12%) Casino Games 3.9 (3.9) 0% (0%) 5% (5%) 16% (19%) 60% (59%) 18% (17%) Reference 3.9 (3.8) 1% (1%) 7% (7%) 22% (23%) 44% (44%) 26% (25%) Simulation Games 3.8 (3.8) 0% (1%) 6% (5%) 21% (22%) 55% (56%) 17% (16%) Music 3.8 (3.8) 1% (1%) 6% (7%) 24% (25%) 46% (46%) 23% (22%) Kids Games 3.8 (3.8) 0% (0%) 3% (3%) 20% (20%) 67% (67%) 10% (10%) Food and Drink 3.8 (3.8) 1% (1%) 9% (8%) 24% (24%) 42% (43%) 24% (24%) Catalogs 3.8 (3.8) 1% (1%) 10% (8%) 22% (23%) 45% (45%) 22% (22%) Healthcare and Fitness 3.8 (3.8) 1% (1%) 9% (9%) 22% (22%) 43% (43%) 25% (25%) Medical 3.8 (3.7) 2% (2%) 8% (8%) 24% (24%) 43% (45%) 23% (20%) 24/ 39
  • 26. App Store Rating Distribution . What is the distribution of app store ratings across categories? (continued) Average App Store Ratings - iOS (continued) App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Sports Games 3.8 (3.8) 1% (1%) 5% (6%) 26% (25%) 56% (56%) 13% (12%) Racing Games 3.7 (3.7) 0% (0%) 5% (5%) 26% (28%) 57% (56%) 12% (11%) Sports 3.7 (3.7) 1% (1%) 9% (9%) 26% (27%) 42% (42%) 22% (21%) Social Networking 3.7 (3.7) 1% (1%) 10% (10%) 26% (27%) 40% (40%) 24% (21%) Lifestyle 3.7 (3.7) 1% (1%) 10% (10%) 26% (27%) 39% (39%) 24% (23%) Weather 3.7 (3.7) 1% (1%) 7% (8%) 27% (25%) 47% (48%) 18% (18%) Photography 3.7 (3.7) 2% (2%) 9% (9%) 26% (26%) 46% (46%) 18% (18%) Travel 3.7 (3.7) 2% (2%) 12% (11%) 25% (27%) 40% (41%) 22% (19%) Productivity 3.7 (3.7) 1% (1%) 9% (9%) 27% (28%) 47% (47%) 15% (15%) Finance 3.6 (3.6) 1% (1%) 11% (12%) 30% (30%) 39% (38%) 19% (19%) Business 3.6 (3.6) 2% (2%) 12% (12%) 28% (28%) 41% (40%) 17% (18%) Entertainment 3.6 (3.6) 2% (2%) 13% (13%) 30% (30%) 40% (41%) 15% (15%) News 3.5 (3.5) 1% (1%) 13% (14%) 34% (35%) 37% (36%) 15% (14%) Utilities 3.5 (3.5) 3% (2%) 14% (14%) 28% (28%) 39% (39%) 16% (16%) Navigation 3.5 (3.5) 2% (3%) 11% (11%) 33% (34%) 42% (40%) 11% (11%) Note: Percentages have been rounded and may not sum up to 100%. 25/ 39
  • 27. . KEY TITLES PUBLISHERS The following pages identify the key players in the global app market, from up-and-coming new entrants to established app market veterans. www.prioridata.com
  • 28. Top NEW Free App Titles 27/ 39 . What are the top NEW free titles? The following table provides insight into which free app titles are up-and-coming in the global app market. All app titles shown below have been in the iOS app store for three months or less. As is evident in the table below, the most popular new free app is Alex CHEN's Girl Escape, with 18,224,000 downloads in November 2013. This app held the #215 position in the prior month. Free New Entrants - iOS Top 30 New Free Apps Rank (November 2013) Rank (October 2013) 1 215 2 - 3 - 5 - 6 - 7 - 8 Publisher - 4 App Title 26 9 42 10 277 15 519 16 - 18 - 19 13 21 33 23 201 25 3872 26 all iOS native N 4.7 18,224,000 all iOS native Y 4.8 16,932,000 - iPeakSoft Inc. Adventure Games Brain Teasers and Trainers all iOS native Y 4.7 14,039,000 - Card Games 27 29 - 30 1883 Y 4.9 9,237,000 - Virtual Pets and Families all iOS native Y 4.7 7,538,000 - Strategy Games Tower Defense all iOS native Y 4.8 6,488,000 - Strategy Games Sport Ball Games all iOS native Y 4.8 6,169,000 - MINGZHU LI Books eBooks and eReader iPhone native N 4.9 5,819,000 175.7% Puzzles and Logic Games all iOS native Y 4.8 5,613,000 301.7% all iOS native Y 4.6 4,901,000 542.8% iPhone native N 3.4 4,547,000 205636.8% -36.6% NBA Crazy Me qiong zhu Strategy Games SPEX INC. Card Games DCG LABORATORY Entertainment Song Yang Role Playing Games War Games iPad native Y 4.8 4,409,000 GungHo Online Entertainment Inc. Role Playing Games RPG and Fantasy all iOS native Y 4.4 4,281,000 -62.5% Star Wars: Tiny Death Star LucasArts Simulation Games Build and Manage Sims all iOS native Y 4.4 3,940,000 2270.3% GT Racing 2: The Real Car Experience Gameloft Racing Games Racing Games all iOS native Y 4.5 3,832,000 5230.0% Com2uS Corp. Arcade Games all iOS native Y 4.6 3,760,000 - Zombie Killer Squad Section Studios Inc. Racing Games Zombie Games all iOS native Y 4.7 3,541,000 - Flick Kick Football Legends PikPok Sports Games Sport Ball Games all iOS native Y 4.4 3,488,000 - I WEN HAN Family Games Brain Teasers and Trainers iPhone native Y 4.3 3,086,000 -35.5% Massimo Guareschi Strategy Games Cooking Games all iOS native N 4.5 2,927,000 -20.2% CatCap Studio Family Games Quiz and Trivia all iOS native Y 4.9 2,617,000 122.2% 58.2% HD for Kakao Cookie Clickers 2 DEAD TRIGGER 2 Customer Loyalty Programs MADFINGER Games a.s. Arcade Games Zombie Games all iOS native Y 4.4 2,570,000 Beijing Kai Luo Tian Xia Technology Co. Ltd. Strategy Games Tower Defense all iOS native Y 4.6 2,368,000 - PopStar 3: Free Addictive Star Crush Puzzle Game Simply Game Puzzle Games Bubble Shooters all iOS native Y 4.6 2,211,000 859.5% QuizUp: The Biggest Trivia Game In The World! Plain Vanilla Corp Trivia Games Quiz and Trivia iPhone native Y 4.7 2,054,000 35610.0% jin hu Action Games Card Games all iOS native Y 4.9 1,998,000 - 11 12 all iOS native Family Games Tencent Technology (Shanghai) Co. Ltd - 28 RPG and Fantasy Out Fit 7 Ltd. My Talking Tom - 24 8302.9% Fairy Tales and Magic Classic Arcade 47 22 Growth in Downloads (%) Adventure Games 10 20 Free Downloads (In-Month) Trivia Games - 17 Average Rating NaturalMotion 2 14 Has In-App Purchase Alex CHEN 4 13 Platform Clumsy Ninja 7997 12 Priori SubCategory Girl Escape 69 11 Native Category PT. VOYAGE INDONESIA TECHNOLOGY Social Networking Customer Loyalty Programs iPhone native N 4.1 1,941,000 -49.5% CSR Classics NaturalMotion Arcade Games Racing Games all iOS native Y 4.4 1,930,000 -48.1% LINE NAVER JAPAN Adventure Games Fish and Fishing Games all iOS native Y 4.4 1,859,000 - Adventure Town Supersolid Ltd Role Playing Games Build and Manage Sims all iOS native Y 4.7 1,782,000 12392.6% Note: In cases where an app's prior month rank is missing, the app was released within the past month. What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550 app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.
  • 29. Top NEW Paid App Titles . What are the top NEW paid titles? The following table provides insight into which paid app titles are up and coming in the global app market. All app titles shown below have been in the iOS app store for three months or less. As shown in the table below, the most popular new paid app is Deemo, published by Rayark Inc.. This app rose to the top of the rankings in under a month's time. Paid New Entrants - iOS Top 30 New Paid Apps Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Platform Price Average Rating Paid Downloads (In-Month) Growth in Downloads (%) - 1 - Deemo Rayark Inc. Adventure Games Instrument and Singing Lessons all iOS native 200.00 JPY 4.9 803,000 2 - Oceanhorn ™ FDG Entertainment Adventure Games Quest and Mystery all iOS native 8.99 USD 4.5 462,000 - 3 139 Rayman Fiesta Run Ubisoft Action Games Jump and Run all iOS native 2.99 USD 4.5 447,000 2057.6% 4 2 Infinity Blade III Chair Entertainment Group LLC Adventure Games RPG and Fantasy all iOS native 6.99 USD 4.0 419,000 -14.1% 5 - Hunter Island NTT Resonant Inc. Strategy Games RPG and Fantasy all iOS native 100.00 JPY 4.8 308,000 - 6 4 Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.5 279,000 -18.5% 7 319 LEGO® The Lord of the Rings™ Warner Bros. Adventure Games RPG and Fantasy all iOS native 4.99 USD 4.3 195,000 2574.7% 8 - Hatch Impending Family Games Virtual Pets and Families iPhone native 1.99 USD 4.2 164,000 - 9 1499 Optical Inquisitor 17+ Crescent Moon Games Strategy Games Shoot'em Up Games all iOS native 33.00 RUB 4.7 152,000 12869.9% 10 - Duck Dynasty®: Battle of the Beards AE Television Networks Mobile Family Games Hunting Games iPhone native 0.99 USD 4.8 144,000 - 11 - Football Manager Handheld™ 2014 SEGA Sports Games Sport Ball Games all iOS native 6.99 GBP 4.2 134,000 - 12 - Touchgrind Skate 2 Illusion Labs Sports Games Stunts and Tricks all iOS native 4.99 USD 4.0 132,000 - 13 12 Calendars 5 Readdle Productivity Calendars all iOS native 6.99 USD 4.4 127,000 5.0% 14 5 Tweetbot 3 for Twitter (iPhone iPod touch) Tapbots Social Networking Twitter Related iPhone native 2.99 USD 4.2 125,000 -62.1% 15 - Tilt to Live 2: Redonkulous One Man Left Action Games all iOS native 2.99 USD 4.1 118,000 - 16 - King's League: Odyssey Gamenauts Strategy Games War Games all iOS native 1.99 USD 4.3 118,000 - 17 8 Construction Simulator 2014 astragon Software GmbH Simulation Games Build and Manage Sims all iOS native 2.69 EUR 3.7 117,000 -46.8% 18 44 instaliked - Get more instagram likes! Steinbacher Design Social Networking Cameras iPhone native 0.99 USD 4.5 110,000 110.4% 19 - Farming Simulator 14 GIANTS Software GmbH Simulation Games Build and Manage Sims all iOS native 2.99 USD 3.6 105,000 - 20 - Cops N Robbers (Jail Break) JoyDo Entertainment Simulation Games Escape Games all iOS native 0.99 USD 4.1 105,000 - 21 - EPOCH.2 Uppercut Games Pty Ltd Role Playing Games War Games all iOS native 5.99 USD 4.3 99,000 - 22 - Duck Dynasty®: Battle of the Beards HD AE Television Networks Mobile Family Games Hunting Games iPad native 0.99 USD 4.7 97,000 - 23 - System Explorer for iOS 7 Jasper Fikse Utilities Battery Monitors iPhone native 100.00 JPY 2.6 95,000 - Battery Doctor© Ruperto Albaron Productivity Battery Monitors all iOS native 33.00 RUB 2.8 93,000 - Blocky Roads Dogbyte Games Kft. Racing Games Racing Games all iOS native 1.99 USD 4.6 87,000 1767.6% 1616.7% 24 - 25 452 26 423 Shanghai Soco Software Co.Ltd Family Games Fruit Games all iOS native 6.00 CNY 4.8 86,000 27 28 Knock (to unlock) Knock Software Inc Utilities Data Privacy iPhone native 3.99 USD 3.3 85,000 10.1% 28 123 iBodybuilding Pro Tony Blake Healthcare and Fitness Workout iPhone native 66.00 RUB 4.6 83,000 260.0% 29 - Professional Camera Effects™ Dexter Hermansson Photography Photo Effects all iOS native 0.89 EUR 4.8 81,000 - 30 - Lyrics for Rdio Pinpoint Accuracy Lifestyle Music and Lyrics all iOS native 0.99 USD 4.6 80,000 - Note: In cases where an app's prior month rank is missing, the app was released within the past month. 28/ 39
  • 30. Top Publishers of NEW Free Paid Apps . Who are the top publishers of NEW free and paid apps? The following tables provide insight into which free and paid app publishers have been successful with recent app releases. New Entrants - iOS Top 15 Publishers of New Free Apps Rank Publisher New Free Apps Published All Free Apps Published New Free App Downloads (In-Month) All Free App Downloads (In-Month) New Free App Downloads (All-Time) All Free App Downloads (All-Time) 1 Alex CHEN 8 8 18,891,000 18,891,000 19,130,000 19,130,000 2 NaturalMotion 2 5 18,862,000 19,515,000 22,706,000 74,249,000 3 iPeakSoft Inc. 5 12 14,132,000 14,221,000 14,147,000 14,757,000 1 1 9,237,000 9,237,000 9,237,000 9,237,000 4 5 Out Fit 7 Ltd. 1 39 7,538,000 15,351,000 7,538,000 153,826,000 6 Tencent Technology (Shanghai) Co. Ltd 3 32 6,492,000 7,895,000 6,497,000 42,143,000 1 4 6,169,000 6,202,000 6,169,000 8,184,000 7 8 MINGZHU LI 1 1 5,819,000 5,819,000 7,986,000 7,986,000 9 qiong zhu 3 10 5,616,000 5,633,000 7,061,000 7,214,000 10 Gameloft 3 62 5,366,000 42,841,000 7,136,000 556,400,000 11 SPEX INC. 1 1 4,901,000 4,901,000 5,816,000 5,816,000 12 DCG LABORATORY 1 1 4,547,000 4,547,000 4,549,000 4,549,000 13 Song Yang 2 3 4,411,000 15,684,000 12,261,000 56,470,000 14 GungHo Online Entertainment Inc. 3 15 4,309,000 10,670,000 16,053,000 127,381,000 15 LucasArts 1 7 3,940,000 3,952,000 4,111,000 10,974,000 New Paid Apps Published All Paid Apps Published New Paid App Downloads (In-Month) All Paid App Downloads (In-Month) New Paid App Downloads (All-Time) All Paid App Downloads (All-Time) 1,110,000 803,000 2,424,000 Top 15 Publishers of New Paid Apps Rank Publisher 1 Rayark Inc. 1 2 803,000 2 Ubisoft 2 20 482,000 829,000 589,000 6,835,000 3 FDG Entertainment 1 28 462,000 1,606,000 462,000 48,447,000 4 Chair Entertainment Group LLC 1 4 419,000 964,000 1,948,000 28,363,000 5 NTT Resonant Inc. 1 10 308,000 359,000 308,000 2,338,000 6 Alex Lesley 6 6 301,000 301,000 395,000 395,000 7 Rovio Entertainment Ltd 1 13 279,000 1,094,000 1,115,000 50,209,000 8 Jasper Fikse 5 5 257,000 257,000 285,000 285,000 9 Sin Lee 13 13 250,000 250,000 263,000 263,000 10 AE Television Networks Mobile 2 4 240,000 242,000 240,000 346,000 11 Hugo Sheeran 4 4 218,000 218,000 319,000 319,000 12 JETT FINN 3 3 215,000 215,000 234,000 234,000 13 Fill Bogachev 4 4 212,000 212,000 212,000 212,000 14 Ruperto Albaron 5 5 205,000 205,000 240,000 240,000 15 Warner Bros. 2 19 197,000 593,000 225,000 8,822,000 29/ 39
  • 31. Top Free App Titles - IN-MONTH 30/ 39 . What are the top free titles in terms of IN-MONTH downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. As can be seen below, the top free app in terms of in-month downloads is Girl Escape, with 18,224,000 November 2013 downloads. This app held the #1155 position in the prior month. Top Free Apps - iOS Top 30 Free Apps - IN-MONTH Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (In-Month) Growth in Downloads (%) 8302.9% 1 1155 Girl Escape Alex CHEN Trivia Games Fairy Tales and Magic all iOS native N 4.7 18,224,000 2 - Clumsy Ninja NaturalMotion Adventure Games Classic Arcade all iOS native Y 4.8 16,932,000 - 3 2 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 15,064,000 4.2% 4 - iPeakSoft Inc. Adventure Games Brain Teasers and Trainers all iOS native Y 4.7 14,039,000 - 5 1 Song Yang Action Games Collecting Games iPhone native Y 4.8 11,272,000 -29.9% 6 3 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 10,327,000 -19.6% 7 20 Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native Y 4.7 9,614,000 99.4% 8 8 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 9,365,000 1.8% 9 - Card Games RPG and Fantasy all iOS native Y 4.9 9,237,000 - 10 - My Talking Tom Out Fit 7 Ltd. Family Games Virtual Pets and Families all iOS native Y 4.7 7,538,000 - 11 5 Deer Hunter 2014 Glu Games Inc. Simulation Games Hunting Games all iOS native Y 4.4 7,195,000 -36.4% Tencent Technology (Shanghai) Co. Ltd Strategy Games Tower Defense all iOS native Y 4.8 6,488,000 - Strategy Games Sport Ball Games all iOS native Y 4.8 6,169,000 - MINGZHU LI Books eBooks and eReader iPhone native N 4.9 5,819,000 175.7% 12 - 13 - 14 73 15 135 16 846 17 14 18 15 19 308 20 19 Candy Crush Saga 21 18 Injustice: Gods Among Us 22 43844 23 224 LINE PongPongPong 24 10 HD 25 11 26 4 27 1485 28 1491 29 16 30 3188 NBA Crazy Me qiong zhu Strategy Games Puzzles and Logic Games all iOS native Y 4.8 5,613,000 301.7% ShenZhen Thunder Networking Technologies Ltd. Entertainment Cloud Storage all iOS native N 4.8 5,606,000 1719.4% Head Soccer DD Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 5,408,000 -7.0% Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 4,935,000 -13.5% SPEX INC. Card Games all iOS native Y 4.6 4,901,000 542.8% King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 4,583,000 -12.7% Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 4,550,000 -15.3% DCG LABORATORY Entertainment Customer Loyalty Programs iPhone native N 3.4 4,547,000 205636.8% NAVER JAPAN Puzzle Games Cats, Mice and Dogs Games iPhone native Y 4.4 4,505,000 372.2% Song Yang Role Playing Games War Games iPad native Y 4.8 4,409,000 -36.6% Chillingo Ltd Arcade Games War Games all iOS native Y 4.8 4,307,000 -35.6% GungHo Online Entertainment Inc. Role Playing Games RPG and Fantasy all iOS native Y 4.4 4,281,000 -62.5% LINE PLAY NAVER JAPAN Social Networking Instant Messaging iPhone native Y 4.4 4,167,000 2396.9% Star Wars: Tiny Death Star LucasArts Simulation Games Build and Manage Sims all iOS native Y 4.4 3,940,000 2270.3% Instagram Instagram Inc. Photography Photo Sharing iPhone native N 4.6 3,911,000 -29.0% GT Racing 2: The Real Car Experience Gameloft Racing Games Racing Games all iOS native Y 4.5 3,832,000 5230.0% Iron Force Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  • 32. Top Paid App Titles - IN-MONTH 31/ 39 . What are the top paid titles in terms of IN-MONTH downloads? The following table provides insight into which paid app titles are currently ranked highest in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. The most popular paid app in terms of in-month downloads is Rayark Inc.'s Deemo. This app rose to the top of the rankings in under a month's time. Top Paid Apps - iOS Top 30 Paid Apps - IN-MONTH Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Paid Downloads (In-Month) Growth in Downloads (%) 1 - Deemo Rayark Inc. Adventure Games Instrument and Singing Lessons all iOS native 200.00 JPY 4.9 803,000 - 2 1 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 774,000 -10.2% 3 6 Pixel Gun 3D Alex Krasnov Simulation Games Shoot'em Up Games all iOS native 0.99 USD 4.5 648,000 53.8% 4 - Oceanhorn FDG Entertainment Adventure Games Quest and Mystery all iOS native 8.99 USD 4.5 462,000 - 5 7 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 452,000 12.0% 6 779 Rayman Fiesta Run Ubisoft Action Games Jump and Run all iOS native 2.99 USD 4.5 447,000 2057.6% 7 2 Cover Orange 2 FDG Entertainment Family Games Fruit Games all iOS native 6.00 CNY 4.7 419,000 -36.9% 8 5 Infinity Blade III Chair Entertainment Group LLC Adventure Games RPG and Fantasy all iOS native 6.99 USD 4.0 419,000 -14.1% 9 15 Clear Vision (17+) FDG Entertainment Arcade Games Shoot'em Up Games all iOS native 0.99 USD 4.7 389,000 18.7% 10 8 Free Music Download Pro - Mp3 Downloader ASPS Apps Music Download Managers all iOS native 1.99 USD 4.5 341,000 -11.9% 11 43 Infinity Blade Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 5.99 USD 4.7 333,000 101.1% 12 16 Terraria 505 Games (US) Inc. Adventure Games Jump and Run all iOS native 4.99 USD 4.3 318,000 0.2% 13 - Hunter Island NTT Resonant Inc. Strategy Games RPG and Fantasy all iOS native 100.00 JPY 4.8 308,000 - 14 49 Cytus Rayark Inc. Arcade Games Music Games all iOS native 200.00 JPY 4.8 307,000 93.9% 15 20 BADLAND Frogmind Adventure Games Classic Arcade all iOS native 3.99 USD 4.7 298,000 16.2% 16 834 Boost 2 Jonathan Lanis Racing Games Jump and Run all iOS native 1.99 USD 4.6 285,000 1370.3% 17 95 Order Chaos© Online Gameloft Role Playing Games RPG and Fantasy all iOS native 6.99 USD 4.4 280,000 169.2% 18 12 Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.5 279,000 -18.5% 19 17 LIMBO Game Playdead Puzzle Games Monster Games all iOS native 4.99 USD 4.3 246,000 -14.8% 20 13 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 244,000 -26.8% 21 11 Runtastic PRO GPS Running Walking Fitness Tracker runtastic Healthcare and Fitness Outdoor Sports iPhone native 4.99 EUR 4.6 243,000 -31.9% 22 35 Free Music Download Pro - Downloader and Player Alfadevs Music Download Managers all iOS native 2.99 USD 4.5 226,000 25.4% 23 122 Backflip Madness Gamesoul Studio Sports Games Stunts and Tricks all iOS native 0.99 USD 4.4 219,000 147.4% 24 82 91.0% 25 - 26 TuneIn Radio Pro TuneIn Music Internet Radio all iOS native 0.99 USD 4.6 215,000 Cops N Robbers (FPS) - Mine Mini Game JoyDo Entertainment Action Games Shoot'em Up Games all iOS native 0.99 USD 4.6 214,000 - 25 Bloons TD 5 Ninja Kiwi Strategy Games Tower Defense iPhone native 2.99 USD 4.7 212,000 -10.1% 27 24 Infinity Blade II Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 6.99 USD 4.7 209,000 -13.1% 28 22 Gangstar Vegas Gameloft Action Games Racing Games all iOS native 2.99 USD 3.9 202,000 -18.9% 29 19 Pages Apple Productivity Document Processing all iOS native 9.99 USD 3.7 200,000 -28.9% 30 - Moves ProtoGeo Healthcare and Fitness Weight Watchers iPhone native 2.99 USD 4.0 199,000 - Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  • 33. Top Publishers of Free Paid Apps - IN-MONTH . Who are the publishers of top free and paid apps in terms of IN-MONTH downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - iOS Top 15 Publishers of Free Apps - IN-MONTH Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Gameloft 62 149 43,049,000 44,394,000 557,525,000 621,297,000 2 Supercell 3 3 24,584,000 24,584,000 198,421,000 198,421,000 3 NAVER JAPAN 67 67 22,227,000 22,227,000 267,353,000 267,353,000 4 NaturalMotion 5 11 19,515,000 19,538,000 74,253,000 78,794,000 5 Alex CHEN 8 8 18,891,000 18,891,000 19,130,000 19,130,000 6 Electronic Arts 84 219 17,460,000 18,231,000 246,515,000 281,790,000 7 Glu Games Inc. 72 82 15,999,000 16,016,000 409,041,000 414,562,000 8 Song Yang 3 3 15,684,000 15,684,000 56,470,000 56,471,000 9 Out Fit 7 Ltd. 39 56 15,351,000 15,432,000 154,538,000 162,120,000 10 iPeakSoft Inc. 12 12 14,221,000 14,221,000 14,757,000 14,757,000 11 GungHo Online Entertainment Inc. 15 15 10,670,000 10,670,000 127,381,000 127,381,000 12 Beijing Baidu Netcom Science Technology Co.Ltd 42 42 9,692,000 9,692,000 95,058,000 95,078,000 13 TeamLava 23 23 9,598,000 9,598,000 195,569,000 195,569,000 1 1 9,237,000 9,237,000 9,237,000 9,237,000 73 188 8,404,000 9,205,000 169,020,000 238,523,000 Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) 14 15 Chillingo Ltd Top 15 Publishers of Paid Apps - IN-MONTH Rank Publisher Paid Apps Published 1 FDG Entertainment 28 31 1,606,000 5,158,000 49,714,000 144,720,000 2 Gameloft 87 149 1,345,000 44,394,000 63,771,000 621,297,000 3 Rayark Inc. 2 3 1,110,000 2,175,000 2,424,000 8,466,000 4 Rovio Entertainment Ltd 13 32 1,094,000 3,839,000 50,320,000 231,780,000 5 Chair Entertainment Group LLC 4 4 964,000 2,342,000 28,363,000 32,167,000 6 runtastic 15 31 846,000 2,590,000 9,310,000 26,398,000 7 Ubisoft 20 43 829,000 2,097,000 8,200,000 24,207,000 8 Chillingo Ltd 115 188 801,000 9,205,000 69,503,000 238,523,000 9 Disney 77 178 799,000 6,349,000 18,041,000 140,513,000 10 Mojang 1 1 774,000 774,000 10,050,000 10,050,000 11 Electronic Arts 135 219 771,000 18,231,000 35,275,000 281,790,000 12 Alex Krasnov 1 1 648,000 648,000 1,579,000 1,579,000 13 Warner Bros. 19 61 593,000 7,099,000 8,822,000 91,536,000 14 Apple 5 21 563,000 5,077,000 9,088,000 104,847,000 15 SQUARE ENIX INC 49 86 504,000 3,154,000 7,457,000 24,852,000 32/ 39
  • 34. Top Free App Titles - ALL-TIME 33/ 39 . What are the top free titles in terms of ALL-TIME downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. As can be seen below, the top free app on this list is Facebook, with 207,403,000 all-time downloads (as of November 2013). This app also held the first place position last month. Free Apps - iOS Top 30 Free Apps - ALL-TIME Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (All-Time) Growth in Downloads (%) 2.2% 1 1 Facebook Facebook Inc. Social Networking Social Networking all iOS native N 3.7 207,403,000 2 2 Instagram Instagram Inc. Photography Photo Sharing iPhone native N 4.6 164,215,000 0.0% 3 3 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 119,628,000 10.2% 4 4 Smurfs' Village Beeline Interactive Inc. Adventure Games Build and Manage Sims all iOS native Y 4.6 99,081,000 1.2% 5 5 Temple Run Imangi Studios LLC Action Games Jump and Run all iOS native Y 4.6 94,672,000 0.2% 6 6 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 87,000,000 3.2% 7 7 Head Soccer DD Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 78,974,000 3.9% 8 10 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 78,637,000 9.8% 9 8 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 77,903,000 2.7% 10 9 Words With Friends Free Zynga Inc. Word Games Word Games iPhone native Y 4.3 76,136,000 0.9% 11 11 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 72,367,000 11.8% 12 12 LINE WIND runner NAVER JAPAN Adventure Games Jump and Run iPhone native Y 4.1 64,406,000 1.6% 13 13 Pinterest Pinterest Inc. Social Networking Social Networking all iOS native N 4.6 64,135,000 3.7% 14 14 Solitaire MobilityWare Card Games Solitaire all iOS native N 4.2 62,596,000 1.9% 15 15 Ice Age Village Gameloft Action Games Build and Manage Sims all iOS native Y 4.6 61,191,000 1.3% 16 16 Diamond Dash wooga Arcade Games Jewel Puzzles all iOS native Y 4.4 58,896,000 1.0% 17 18 Fruit Ninja Free Halfbrick Studios Action Games Classic Arcade iPhone native Y 4.4 57,117,000 0.9% 18 21 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 56,759,000 4.5% 19 17 Find Something - where is my goal! Funship Entertainment Puzzle Games Hidden Object Games all iOS native Y 4.7 55,841,000 -1.5% 20 19 Bible LifeChurch.tv Reference Bible Study all iOS native N 4.6 55,487,000 0.1% 21 20 PAC-MAN Lite NAMCO BANDAI Games Arcade Games Catching Games iPhone native Y 3.0 55,152,000 1.0% 22 22 PPS ShangHai ZhongYuan Network Technology Co.Ltd Entertainment Media Players and Organizers all iOS native N 4.4 54,894,000 1.5% 23 24 DragonVale Backflip Studios Family Games Virtual Pets and Families all iOS native Y 4.6 54,503,000 1.6% 24 23 Touch Hockey: FS5 (FREE) FlipSide5 Inc. Sports Games Hockey Games iPhone native Y 3.0 54,242,000 1.0% 25 25 Skype for iPhone Skype Communications S.a.r.l Social Networking Internet Phones iPhone native Y 3.4 53,035,000 1.0% 26 27 Shazam Shazam Entertainment Ltd. Music Music and Lyrics all iOS native Y 3.7 52,540,000 1.5% 27 26 Google Earth Google Inc. Travel Space Exploration all iOS native N 3.6 52,476,000 1.0% 28 29 Battery Doctor - Master of Battery Maintenance Beijing Kingsoft Internet Security software Co.Ltd Utilities Battery Monitors iPhone native N 4.7 52,455,000 2.6% 29 28 MetalStorm: Online Z2Live Inc Action Games Flight Games all iOS native Y 4.5 51,919,000 1.0% 30 31 Google Search Google Inc. Reference Latest News all iOS native N 3.6 51,682,000 1.4% Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  • 35. Top Paid App Titles - ALL-TIME . What are the top paid titles in terms of ALL-TIME downloads? The following table provides insight into which paid app titles are currently ranked at the top in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. The most popular paid app on the iOS platform in terms of all-time downloads is Chillingo Ltd's Cut the Rope. This app also held the first place position last month. Paid Apps - iOS Top 30 Paid Apps - ALL-TIME Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Paid Downloads (All-Time) Growth in Downloads (%) 1 1 Cut the Rope Chillingo Ltd Puzzle Games Classic Arcade iPhone native 0.99 USD 4.8 44,773,000 0.9% 2 2 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 23,780,000 1.9% 3 3 Doodle Jump Lima Sky Action Games Jump and Run iPhone native 0.99 USD 4.5 22,069,000 0.1% 4 5 Angry Birds Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.6 21,990,000 3.0% 5 4 Ski On Neon Esoteric Development Action Games Stunts and Tricks iPhone native 0.99 USD 4.1 21,440,000 0.2% 6 6 Cover Orange FDG Entertainment Family Games Fruit Games iPhone native 0.99 USD 4.7 19,801,000 -0.4% 7 7 Infinity Blade Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 5.99 USD 4.7 16,622,000 4.1% 8 8 Clear Vision (17+) FDG Entertainment Arcade Games Shoot'em Up Games all iOS native 0.99 USD 4.7 15,955,000 3.2% 9 9 The Moron Test DistinctDev Inc. Entertainment Self Testing iPhone native 0.99 USD 3.9 14,569,000 0.0% 10 10 Plants vs. Zombies PopCap Strategy Games Zombie Games iPhone native 0.99 USD 4.8 13,399,000 2.5% 11 11 Air Penguin GAMEVIL USA Inc. Arcade Games Fun with Ice all iOS native 0.99 USD 4.7 10,500,000 0.3% 12 14 Quell Reflect+ Fallen Tree Games Ltd Family Games Puzzles and Logic Games all iOS native 1.99 USD 4.8 10,316,000 1.5% 13 15 Minecraft Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 10,050,000 4.1% 14 12 Infinity Blade II Chair Entertainment Group LLC Action Games RPG and Fantasy all iOS native 6.99 USD 4.7 9,539,000 -8.6% 15 16 Words With Friends Zynga Inc. Word Games Word Games iPhone native 4.99 USD 4.5 8,860,000 2.4% 16 18 Angry Birds Seasons Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.4 8,289,000 3.7% 17 17 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 1.99 USD 4.6 7,820,000 -5.1% 18 20 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 7,584,000 0.7% 19 21 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 1.99 USD 4.8 7,553,000 0.9% 20 - Asphalt 6: Adrenaline Gameloft Racing Games Racing Games iPhone native 30.00 CNY 4.9 7,513,000 - 21 19 Tiny Wings Andreas Illiger Action Games Classic Arcade iPhone native 0.99 USD 4.7 7,468,000 -3.0% 22 22 Rat On The Run Donut Games Action Games Classic Arcade all iOS native 0.99 USD 3.1 7,449,000 0.0% 23 23 Traffic Rush Donut Games Strategy Games Racing Games all iOS native 0.99 USD 3.3 7,321,000 2.7% 24 24 Siege Hero Armor Games Inc Action Games Jump and Run iPhone native 0.99 USD 4.8 7,297,000 2.5% 25 25 Plants vs. Zombies HD PopCap Strategy Games Zombie Games iPad native 0.99 USD 4.7 7,222,000 2.4% 26 26 Fruit Ninja HD Halfbrick Studios Action Games Classic Arcade iPad native 2.99 USD 4.6 6,202,000 1.7% 27 28 Zombie Highway Auxbrain Inc. Racing Games Zombie Games all iOS native 0.99 USD 4.7 5,395,000 6.1% 28 29 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 5,356,000 5.5% 29 30 Pocket God Bolt Creative Entertainment Fun Animals iPhone native 0.99 USD 4.0 5,054,000 2.3% 30 32 Bejeweled PopCap Family Games Jewel Puzzles iPhone native 0.99 USD 4.8 4,921,000 2.9% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 34/ 39
  • 36. Top Publishers of Free Paid Apps - ALL-TIME . Who are the publishers of top free and paid apps in terms of ALL-TIME downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - iOS Top 15 Publishers of Free Apps - ALL-TIME Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Gameloft 62 149 43,049,000 44,394,000 557,525,000 621,297,000 2 Glu Games Inc. 72 82 15,999,000 16,016,000 409,041,000 414,562,000 3 Big Fish Games Inc 532 717 7,595,000 7,879,000 276,390,000 288,309,000 4 NAVER JAPAN 67 67 22,227,000 22,227,000 267,353,000 267,353,000 5 Facebook Inc. 5 5 7,581,000 7,581,000 250,884,000 250,884,000 6 Electronic Arts 84 219 17,460,000 18,231,000 246,515,000 281,790,000 7 Zynga Inc. 35 52 5,517,000 5,776,000 229,057,000 246,519,000 8 Google Inc. 27 27 7,397,000 7,397,000 215,695,000 215,695,000 9 Supercell 3 3 24,584,000 24,584,000 198,421,000 198,421,000 10 TeamLava 23 23 9,598,000 9,598,000 195,569,000 195,569,000 11 GAMEVIL USA Inc. 68 81 3,348,000 3,372,000 193,166,000 209,083,000 12 Backflip Studios 41 49 3,968,000 4,014,000 185,781,000 188,561,000 13 Rovio Entertainment Ltd 19 32 2,745,000 3,839,000 181,460,000 231,780,000 14 Com2uS USA Inc. 48 64 6,767,000 7,013,000 176,326,000 191,912,000 15 Chillingo Ltd 73 188 8,404,000 9,205,000 169,020,000 238,523,000 Paid Apps Published Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) Top 15 Publishers of Paid Apps - ALL-TIME Rank Publisher 1 Chillingo Ltd 115 188 801,000 9,205,000 69,503,000 238,523,000 2 Gameloft 87 149 1,345,000 44,394,000 63,771,000 621,297,000 3 Rovio Entertainment Ltd 13 32 1,094,000 3,839,000 50,320,000 231,780,000 4 FDG Entertainment 28 31 1,606,000 5,158,000 49,714,000 144,720,000 5 Donut Games 30 32 191,000 407,000 45,120,000 49,485,000 6 Electronic Arts 135 219 771,000 18,231,000 35,275,000 281,790,000 7 Halfbrick Studios 6 14 492,000 2,422,000 34,714,000 178,460,000 8 PopCap 15 20 495,000 4,576,000 33,335,000 113,756,000 9 Chair Entertainment Group LLC 4 4 964,000 2,342,000 28,363,000 32,167,000 10 Triniti Interactive Limited 8 100 30,000 2,509,000 25,121,000 91,907,000 11 Lima Sky 9 15 40,000 215,000 23,548,000 33,099,000 12 Esoteric Development 4 5 20,000 28,000 21,510,000 22,505,000 13 Disney 77 178 799,000 6,349,000 18,041,000 140,513,000 14 Zynga Inc. 17 52 259,000 5,776,000 17,462,000 246,519,000 15 Miniclip.com 18 47 85,000 3,715,000 16,571,000 76,280,000 35/ 39
  • 37. . APPENDIX www.prioridata.com
  • 38. Glossary . Glossary Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month reported on. Average Rating Average app rating as assigned by the users directly in the app store. Ratings are assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero) means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app can have a different rating in each country. Android app ratings are not localized - Google assigns a global rating only, so an Android app's rating is the same across countries. Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point. Change in Downloads The month-over-month growth in estimated period downloads. Estimated Active Users Active Users measures the cumulative number of individual users who have actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive our Active Users estimates by multiplying our download estimates by app interest specific retention rates that we get from a data partner. The calculation is made over a 90 day period. Estimated Downloads (In-Month) Number of downloads generated by an app in the current or designated month. Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior month. Estimated Downloads (All-Time) Number of downloads generated by an app since its inception in the app store. Free Apps Number of free-to-download apps counted in the app store at a given point in time. In-App Purchase Virtual goods or features that can be purchased from within an app. Native Category The category as designated by the developers when submitting their apps to the app store. New Apps Number of apps currently in the app store that were published within the last three months. Paid App Download Price Price of a pay-to-download app as listed in the app store at the end of a given month. All prices are converted to Euros using exchange rates published by the European Central Bank. Paid Apps Number of pay-to-download apps counted in the app store at a given point in time. Platform The mobile operating system supporting a particular app. “Android” platform apps refer to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both iPhone and iPad apps. Publisher Name of the developer or official entity (i.e. company) publishing the app. Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system. 37/ 39
  • 39. Methodology . Methodology Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain information from the preceding 30 days. A report titled “June 2013” contains information collected between June 9th and July 8th. Our collection process gives us detailed metadata on apps and developers, including descriptions, versioning, size, monetization, user ratings and commentary. This information is collected directly from the stores and presented un-altered in our reports. We have also generated a series of additional data metrics which add value and context to public data. These metrics, developed using proprietary technologies, enable us to better understand the scale, growth, and composition of the markets we cover. Two of these metrics are contained in this report: First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly available information given by the app stores, hard data which is published in company filings and press releases, and other quantitative indicators which serve as inputs to our regression models. In some cases, developers give us direct access to their app store accounts, allowing us to calibrate our models against actual values. Proprietary download information is never displayed in our reports, therefore it is natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is largest for small apps, particularly those who have just entered a store. As we aggregate the numbers up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases to about 5%. Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which assigns a sub-category designator to each app in the store. This allows us, for example, to classify an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate monitor” app. This system allows our customers to better target a specific area of interest in the app stores, either for competitive intelligence, investment, or ecosystem review purposes. 38/ 39
  • 40. License Type Disclaimer . License Type Disclaimer License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License. A Single User License is for the sole use of the client. The material shall not be posted on a corporate intranet or network, or reproduced. The licenses prohibit entering the material into any electronic database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions. Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report. This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, analysts, and other professionals may provide oral or written statements about the mobile industry and the general market that reflect opinions that are contrary to the opinions expressed in our research. No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH. Validation, Limits Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy. 39/ 39