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Direct Mailing Services: Why Use Them? A quality mailing service goes a long way toward getting your direct mailing into the right hands and in front of the right eyeballs. Commercial mailing services are more often than not better for direct mailing campaigns than the US post office--so, do not automatically make them your mailing service!
Sometimes direct mail printing companies have in-house mailing services to offer you that are always good to check out because they may give you a "bundling option" which saves money. Make sure the price is right and the expertise is there and you're in business with your direct mailing campaign. Finding a Quality Mailing Service
Some Important Aspects that Your Mailing Service Might Offer You Mailing service that can help you research your Target Market This may cost a little more but they are worth it, because if you don't have your market targeted correctly you are throwing away a lot of money. A well-targeted direct mailing campaign is one that can be a success and give you the high ROI that you are looking for. In short, you need to target people who, whether they know it or not, are already interested in what you have to offer.
Some Important Aspects that Your Mailing Service Might Offer You Repeat mailings is another crucial aspect of your direct mailing campaign. Never think that you will get all the business out there with just one mailing. Your first mailing might not bring you much money or even turn a profit. If you have quality direct mailers and a good mailing service in place, second and third mailings will work. People often need to see things two or three different times before buying.
Basic Things that will Be Important to Your Direct Mailers
Why Use a Mailing House for Direct Mail Marketing? When you use a mailing house, you maintain a professional look. A good mailing house helps you out with getting a professional design for your mailers. Professional mailers will also provide your targeted readers with an attractively designed piece that is easy to read and so attractive that your readers want to keep it--which makes them more likely to remember it and more likely to read it again and again.
What Happens If You Don't Use a Mailing House? You'll spend a lot of time doing all of the research for your mailer. You'll incur the expense of printing out the labels on your computer. You'll have to apply all of the labels to your mailers or envelopes. You'll have to pay for and apply all of the postage. You'll have to spend your time down at the post office, getting out the mailers.
What Happens For You If You Use a Professional Mailing House? You save yourself headaches and aggravation. You have your mailers printed up and mailed for you. Your mailing list researched and targeted just for you. The mailing house takes care of printing out the mailing addresses and bar code on all of your mailers in order to expedite the mailing. The mailing house sorts the mail so as to get you great savings on postage. The mailing house puts together the mail and then delivers it to the post office, all on your behalf.
Importance of Direct Mail Marketing Services A commercial direct mail marketing service can usually help you with the all important task of researching your target mailing audience. If you don't have a directly target audience, you are just throwing your money out the window and wasting your time. Commercial direct mail marketing services also can provide you with advice on who to target as well as what to include in your mailer. In other words, they can often help you design the direct mail pieces in a way that will be professional and effective.
Things You Can Include to Your Mailers Include a reply card in the mailer This seems like a minor thing to a lot of people but in fact it subconsciously encourages the reader to take action immediately. It also makes taking action easy for the reader. Try putting your attention-grabbing headline right on the envelope By putting the headline right on the envelope you emphasize the fact that your offer is important and urgent, but moreover you get that headline isolated in the reader's attention.
Trying Out Surveys Before Sending Your Mailers One of the best ways to build that targeted mailing list in the first place is to send out a survey first. You can also have your sales team go door to door and take surveys without making any offers or pitches. Then, send out the mailers based upon what those surveyed say they will respond in a positive way to. These ideas are but a few that you can think about. Again, direct mail services can help you with many more ideas. It's easy these days to compare services and prices--just get on the Internet and visit the website of a direct mail service and see if they would be a good prospective partner for you.