MAILINGS
CREATIVE, ENGAGING
AND

EFFECTIVE
PRINT POWER
=
PROMOTING

PRINT MEDIA
WHO ARE WE
ADDRESSING?
Media agencies
Graphical
industry
Advertising
agencies
Brand owners
WHAT ARE THE
THEMES?
Creativity
Effectiveness

Integration
CREATIVITY
INSPIRATION
BRAINSTORM,
WORKSHOP,
COLLABORATIVE
THINKING,
DISRUPTION,...
...,THE LOO

The chief enemy
of creativity
is good sense
Pabl...
SEARCH THE
WORLD AND STEAL
THE BEST?
GET
RECOGNITION
WHERE HAVE
THESE GONE?
FACT
MARTIN LINDSTROM
THE IDEA

Tell me and I’ll
forget.
Show me and I might
remember.
Involve me and I’ll
understand!
Benjamin Franklin
TRIGGER THE
SENSES,
INCREASE
EFFECTIVENESS

+ 70%
+ 30%

3 senses

5 senses
SENSORY

INSPIRATION
OUR

TASK
INSPIRE
MOTIVATE
DEMONSTRATE
VALUE OF PAPER-BASED
COMMUNICATION AS
A VERSATILE AND
EFFECTIVE COMPONENT
OF MEDIA MIX
THE MESSAGE
THE REPLY CARD

Reply card on sticker sheet
THE ENVELOPE

Manually folded sheet 430 * 580 cm
THE
CHALK CARD

Printed with blackboard ink,
manually covered with chalk
THE
REMINDER MAIL
www.TouchedByDM.eu

Card with Augmented Reality linked
to YouTube, Twitter and website
THE PAPER

Papers selected that provide
a high touch sensation
Various paper grades provided by
Arjowiggings including Riv...
THE MOLESKINE

Personalised with
name and hand print
THE PRINTING
Five printing technologies:
	
  

Digital
- inkjet
- toner based
Offset
Screen Printing
UV-Offset
THE POWERPOINT

A collection of 30+ cases and examples
THE WEBSITE

Separate section on website to cover
theory and cases about sensory print
THE VIDEO

http://bit.ly/ZKKFRd

The making-of the mailing in 150 sec. on YouTube
DOES IT

PAY OFF?
Response rates Print Power Sensory print mailing
Spain

24,2

Finland

17,5

Italy

14,7

Belgium

14,0

Portugal

13,3

F...
http://bit.ly/16l8Mg1
Our Partners
AgfaGraphics
Arjowiggins
Dioss
Maes Printing
Mathildestudios
Moleskine
Ogilvy /Red Works
Tubbax Digital Print...
ULBE JELLUMA
PRINT POWER
ULBE.JELLUMA@PRINTPOWER.EU
#PRINTPOWER
#ULBE
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
Sensational sensory mailing
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Sensational sensory mailing

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This is a presentation of a spectacular Print Power mailing proving the message that triggering multiple senses increases the response rate. The mailing created by Ogilvy / Red Works Brussels and used in 10 countries received response rates up to 25 per cent. The mailing was produced centrally in Brussels with the support of many companies and offered a personalized Moleskine notebook.

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Sensational sensory mailing

  1. 1. MAILINGS CREATIVE, ENGAGING AND EFFECTIVE
  2. 2. PRINT POWER = PROMOTING PRINT MEDIA
  3. 3. WHO ARE WE ADDRESSING? Media agencies Graphical industry Advertising agencies Brand owners
  4. 4. WHAT ARE THE THEMES? Creativity Effectiveness Integration
  5. 5. CREATIVITY INSPIRATION
  6. 6. BRAINSTORM, WORKSHOP, COLLABORATIVE THINKING, DISRUPTION,... ...,THE LOO The chief enemy of creativity is good sense Pablo Picasso
  7. 7. SEARCH THE WORLD AND STEAL THE BEST?
  8. 8. GET RECOGNITION
  9. 9. WHERE HAVE THESE GONE?
  10. 10. FACT MARTIN LINDSTROM
  11. 11. THE IDEA Tell me and I’ll forget. Show me and I might remember. Involve me and I’ll understand! Benjamin Franklin
  12. 12. TRIGGER THE SENSES, INCREASE EFFECTIVENESS + 70% + 30% 3 senses 5 senses
  13. 13. SENSORY INSPIRATION
  14. 14. OUR TASK
  15. 15. INSPIRE MOTIVATE DEMONSTRATE VALUE OF PAPER-BASED COMMUNICATION AS A VERSATILE AND EFFECTIVE COMPONENT OF MEDIA MIX
  16. 16. THE MESSAGE
  17. 17. THE REPLY CARD Reply card on sticker sheet
  18. 18. THE ENVELOPE Manually folded sheet 430 * 580 cm
  19. 19. THE CHALK CARD Printed with blackboard ink, manually covered with chalk
  20. 20. THE REMINDER MAIL www.TouchedByDM.eu Card with Augmented Reality linked to YouTube, Twitter and website
  21. 21. THE PAPER Papers selected that provide a high touch sensation Various paper grades provided by Arjowiggings including Rives, SKIN Curious, Keaykolour and Conquerer
  22. 22. THE MOLESKINE Personalised with name and hand print
  23. 23. THE PRINTING Five printing technologies:   Digital - inkjet - toner based Offset Screen Printing UV-Offset
  24. 24. THE POWERPOINT A collection of 30+ cases and examples
  25. 25. THE WEBSITE Separate section on website to cover theory and cases about sensory print
  26. 26. THE VIDEO http://bit.ly/ZKKFRd The making-of the mailing in 150 sec. on YouTube
  27. 27. DOES IT PAY OFF?
  28. 28. Response rates Print Power Sensory print mailing Spain 24,2 Finland 17,5 Italy 14,7 Belgium 14,0 Portugal 13,3 France 10,7 The Netherlands 10,6 Austria 10,2 8,0 UK* Norway 4,0 0 5 * Replies still entering October 2013 www.printpower.eu 10 15 20 25 %
  29. 29. http://bit.ly/16l8Mg1
  30. 30. Our Partners AgfaGraphics Arjowiggins Dioss Maes Printing Mathildestudios Moleskine Ogilvy /Red Works Tubbax Digital Printing
  31. 31. ULBE JELLUMA PRINT POWER ULBE.JELLUMA@PRINTPOWER.EU #PRINTPOWER #ULBE
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