Your SlideShare is downloading. ×
0
“NEWSPAPERS:CHANGEOF COURSEUlbe Jellumawww.printpower.eu/worldpublishingexpoulbe.jelluma@printpower.eu#printpower
Revenue streams newspapers worldwide                           Source: PwC Global Entertainment Media Outlook 2012-2016   ...
WHICH WAYFOR THE FUTURE
“EMERGENTSTRATEGY:NEWSPAPERS    INITIATIVE
COMMUNITIES
Beware of Buffett’s bet on newspaper  “     In towns and cities where there is a strong sense of        community, there i...
US newspaper    US newspaper puts print first and hires 50 editorial staff    The Orange County Register, published in sou...
SUBSIDISE
HouseOnline   Broadband         HoldNews                                                  Printed                         ...
PAYWALL
From bricks to clicks     €1               lost in                print   gained in    digital               €7           ...
“The increase in circulation revenues from the company’s digital paywall isnow meaningful enough to offset the decline in ...
FREE
London Evening Standard goes into profit                           Andrew Mullins, the papers managing                    ...
Newspapers share of advertising expenditures                                               0-10%                          ...
Advertising expenditures newspapers(change 1H2012 vs. 1H2011)                                 FRANCE                      ...
Advertising expenditures newspapers Germany(change 1H2012 vs. 1H2011)                                         Source: Niel...
Advertisers spending only on newspapers(change 1H2012 vs. 1H2011)           -16.4less                              +10.1  ...
CREATIVITY
“EMERGENTSTRATEGY:NEWSPAPERS INTEGRATION
Interactivititis             Why consumers use social media from                          brands                          ...
90-9-1         2 way           1 way               “Lurking”
Increase ad awareness by integrating print                200                                         x2INDEX TV= 100     ...
Comparative Response Rates                                                                 4,55,9                         ...
“EMERGENTSTRATEGY:NEWSPAPERS       INTER    ACTIVITY
QR codes Newspaper
QR codes Newspaper
Newspaper with audio (via printed electronics)
Newspaper with Augmented Reality
Newspaper with Augmented Reality
“NEWSPAPERS:CHANGEOF COURSEUlbe Jellumawww.printpower.eu/worldpublishingexpoulbe.jelluma@printpower.eu#printpower
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
"Newspapers: change of course"
Upcoming SlideShare
Loading in...5
×

"Newspapers: change of course"

665

Published on

For World Publising Expo by Ulbe Jelluma, Marketing Director PrintPower (www.printpower.eu)

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
665
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of ""Newspapers: change of course""

  1. 1. “NEWSPAPERS:CHANGEOF COURSEUlbe Jellumawww.printpower.eu/worldpublishingexpoulbe.jelluma@printpower.eu#printpower
  2. 2. Revenue streams newspapers worldwide Source: PwC Global Entertainment Media Outlook 2012-2016 World Newsmedia Network 2012
  3. 3. WHICH WAYFOR THE FUTURE
  4. 4. “EMERGENTSTRATEGY:NEWSPAPERS INITIATIVE
  5. 5. COMMUNITIES
  6. 6. Beware of Buffett’s bet on newspaper “ In towns and cities where there is a strong sense of community, there is no more important institution than the local paper. ” Warren Buffet, May 29 2012, CNN Money
  7. 7. US newspaper US newspaper puts print first and hires 50 editorial staff The Orange County Register, published in southern California, has recently employed about 50 editorial staffers to add to the 180 it already had.“ When we consider the alternative — the continued expense controls and diminishment of staff and that effect on the community — this is a wonderful ” opportunity for us to be able to serve the community better. Sources: Nieman Lab/OC Register
  8. 8. SUBSIDISE
  9. 9. HouseOnline Broadband HoldNews Printed Newspaper £2.00/month levy £ Support quality news providers Telegraph group Associated newspapers Guardian Independent Sun ...
  10. 10. PAYWALL
  11. 11. From bricks to clicks €1 lost in print gained in digital €7 Base: US Newspapers Source: Pew Research
  12. 12. “The increase in circulation revenues from the company’s digital paywall isnow meaningful enough to offset the decline in print advertising,” KannanVenkateshwar, a New York-based analyst for Barclays, wrote in a notetoday, where he upgraded the shares to the equivalent of buy, from ”equalweight, or neutral. “It is also adding to its Sunday home deliverysubscriber base now after many years of decline. Bloomberg October 11, 2012
  13. 13. FREE
  14. 14. London Evening Standard goes into profit Andrew Mullins, the papers managing director, says that in the year up to 30 September, the Standard managed to return a profit of just over £1m. After one year as a free, the loss was £16.9m. In the second year, from October 2010 to September 2011, the loss had been reduced to £7m.
  15. 15. Newspapers share of advertising expenditures 0-10% 10-20% 20-30% 30-40% 40-50% Source: ZenithOptimedia, June 2012
  16. 16. Advertising expenditures newspapers(change 1H2012 vs. 1H2011) FRANCE GERMANY Food 85 Telecoms 25,3 Drink 31,3 Business Services 17,4 Furnishings & Decoration 17,6 Drink 15,9 Clothing & Accessories 16,8 Automotive 11,7 ITALY NL SPAIN Housekeeping Products 53 Drink 17,8 Leisure Products 9,4 Distribution Channels 48 Healthcare 9,5 Distribution Channels 6,4 Food 46,2 Clothing & Accessories 8,7 Drink 2,9 Clothing & Accessories 38 Distribution Channels 5,3 Source: Nielsen
  17. 17. Advertising expenditures newspapers Germany(change 1H2012 vs. 1H2011) Source: Nielsen
  18. 18. Advertisers spending only on newspapers(change 1H2012 vs. 1H2011) -16.4less +10.1 more average spend advertisers per advertiser Source: Nielsen
  19. 19. CREATIVITY
  20. 20. “EMERGENTSTRATEGY:NEWSPAPERS INTEGRATION
  21. 21. Interactivititis Why consumers use social media from brands Source: Ehrenberg-Bass, 2012
  22. 22. 90-9-1 2 way 1 way “Lurking”
  23. 23. Increase ad awareness by integrating print 200 x2INDEX TV= 100 150 100 50 0 TV TV/outdoor TV/online/outdoor TV/online/outdoor/print Source: Dies Consulting 2010
  24. 24. Comparative Response Rates 4,55,9 - 5,9 6 4,4 % RESPONSE RATE 4,5 3 1,5 0,1 0,2 0 Email Paid Search Direct Mail Magazine DIRECT MARKETING METHOD
  25. 25. “EMERGENTSTRATEGY:NEWSPAPERS INTER ACTIVITY
  26. 26. QR codes Newspaper
  27. 27. QR codes Newspaper
  28. 28. Newspaper with audio (via printed electronics)
  29. 29. Newspaper with Augmented Reality
  30. 30. Newspaper with Augmented Reality
  31. 31. “NEWSPAPERS:CHANGEOF COURSEUlbe Jellumawww.printpower.eu/worldpublishingexpoulbe.jelluma@printpower.eu#printpower
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×