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Beware of Buffett’s bet on newspaper “ In towns and cities where there is a strong sense of community, there is no more important institution than the local paper. ” Warren Buffet, May 29 2012, CNN Money
US newspaper US newspaper puts print first and hires 50 editorial staff The Orange County Register, published in southern California, has recently employed about 50 editorial staffers to add to the 180 it already had.“ When we consider the alternative — the continued expense controls and diminishment of staff and that effect on the community — this is a wonderful ” opportunity for us to be able to serve the community better. Sources: Nieman Lab/OC Register
From bricks to clicks €1 lost in print gained in digital €7 Base: US Newspapers Source: Pew Research
“The increase in circulation revenues from the company’s digital paywall isnow meaningful enough to offset the decline in print advertising,” KannanVenkateshwar, a New York-based analyst for Barclays, wrote in a notetoday, where he upgraded the shares to the equivalent of buy, from ”equalweight, or neutral. “It is also adding to its Sunday home deliverysubscriber base now after many years of decline. Bloomberg October 11, 2012
London Evening Standard goes into profit Andrew Mullins, the papers managing director, says that in the year up to 30 September, the Standard managed to return a profit of just over £1m. After one year as a free, the loss was £16.9m. In the second year, from October 2010 to September 2011, the loss had been reduced to £7m.
Newspapers share of advertising expenditures 0-10% 10-20% 20-30% 30-40% 40-50% Source: ZenithOptimedia, June 2012