Manfred WerfelAddressing all senses,bridging paper & digital                    www.wan-ifra.org
What is the secret of successfulconsumer products?The user experience iscritical for successCreate an excellent readingexp...
Source: Thomas Geitner, Paderborn, Germany, www.fotocommunity.de/pc/pc/display/18456751   © 2012 WAN-IFRA | 3
Addressingall senses                                                Feel                                                  ...
The “daily magazine”ÄripäevTallinn,EstoniaSource: Society of News Design   © 2012 WAN-IFRA | 5
El EconomistaMadrid, SpainSource: Society of News Design   © 2012 WAN-IFRA | 6
AkziaMoscow, RussiaSource: Society of News Design   © 2012 WAN-IFRA | 7
AkziaMoscow, RussiaSource: Society of News Design   © 2012 WAN-IFRA | 8
© 2012 WAN-IFRA | 9
© 2012 WAN-IFRA | 10
© 2012 WAN-IFRA | 11
SuperpanoramaExample with four pages        160                                cmbroadsheetMaximum of six pagesbroadsheet ...
© 2012 WAN-IFRA | 13
German BILD in double size                             © 2012 WAN-IFRA | 14
Saturday edition, 27 August 2011                      77,7 x 52,8 cm                      Double Broadsheet               ...
B.Z. in Berlin with “Cashcode”since 31 August 2011                                 ABC6284Lottery number on each copyDigit...
Flying pagein abroadsheetproduct              © 2012 WAN-IFRA | 17
Half cover intabloid format                 © 2012 WAN-IFRA | 18
“Zipping ads”                © 2012 WAN-IFRA | 19
Improved Newsprint                     © 2012 WAN-IFRA | 20
Eco-friendly paper                     © 2012 WAN-IFRA | 21
Translucent paper                    © 2012 WAN-IFRA | 22
© 2012 WAN-IFRA |
© 2012 WAN-IFRA | 24
Special inkFluorescent inkMetallic inkScented ink  Scents in microcapsules in the ink  Rubbing opens the microcapsules  an...
© 2012 WAN-IFRA | 26
Scented inkflavoursFlowersFoodstuffsPerfumeRoast beefDisinfectantSmell of a dentalpracticeSmell of burning                ...
“Edible” ads               © 2012 WAN-IFRA | 28
Tasty advertising                    © 2012 WAN-IFRA | 29
Newspapers:Print & AppsQuick Response CodesClickable paperAugmented realityPromotion cards,“touchcode” technologyVideo in ...
Ricoh: Clickable Paper                         © 2012 WAN-IFRA | 31
Augmented Reality                    © 2012 WAN-IFRA | 32
Augmented Reality, Süddeutsche                          © 2012 WAN-IFRA | 33
Augmented Reality, Daily Telegraph                           © 2012 WAN-IFRA | 34
AirCode from “Printechnologies”                           © 2012 WAN-IFRA | 35
AirCode promo card “touchcode”in the magazine of Die Welt                              © 2012 WAN-IFRA | 36
Video in Print, Fairfax, Australia                               © 2012 WAN-IFRA | 37
Video in Print, Pepsi ad, USA                                © 2012 WAN-IFRA | 38
Production inthe mailroomCombine glossy coverwith coldset contentHigh-quality butlow-cost magazineStitching & trimming    ...
Stitching & trimming — the basisof semi-commercial production                            © 2012 WAN-IFRA | 40
Flexible newspaper production                                                    Newspapers similar to magazines,Small cir...
Manfred WerfelInterim CEO, Executive DirectorCompetence Centre Newspaper ProductionWAN-IFRA GmbH & Co. KGDarmstadt, German...
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Drupa 2012 - Newspaper Day - Wan Ifra

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"Adressing all senses, bridging paper & digital" by Manfred Werfel

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Drupa 2012 - Newspaper Day - Wan Ifra

  1. 1. Manfred WerfelAddressing all senses,bridging paper & digital www.wan-ifra.org
  2. 2. What is the secret of successfulconsumer products?The user experience iscritical for successCreate an excellent readingexperience!Create an excellentadvertising experience! © 2012 WAN-IFRA | 2
  3. 3. Source: Thomas Geitner, Paderborn, Germany, www.fotocommunity.de/pc/pc/display/18456751 © 2012 WAN-IFRA | 3
  4. 4. Addressingall senses Feel 25%Relevance of senses Sightfor buying decisions Taste 58% 31% Hear 41% Smell 45% Source: K.-P. Nicely, Verpackung ist Werbung pur, Druckmarkt 45, Dec. 2006 © 2012 WAN-IFRA | 4
  5. 5. The “daily magazine”ÄripäevTallinn,EstoniaSource: Society of News Design © 2012 WAN-IFRA | 5
  6. 6. El EconomistaMadrid, SpainSource: Society of News Design © 2012 WAN-IFRA | 6
  7. 7. AkziaMoscow, RussiaSource: Society of News Design © 2012 WAN-IFRA | 7
  8. 8. AkziaMoscow, RussiaSource: Society of News Design © 2012 WAN-IFRA | 8
  9. 9. © 2012 WAN-IFRA | 9
  10. 10. © 2012 WAN-IFRA | 10
  11. 11. © 2012 WAN-IFRA | 11
  12. 12. SuperpanoramaExample with four pages 160 cmbroadsheetMaximum of six pagesbroadsheet is possibleSpecial folder retrofittable © 2012 WAN-IFRA | 12
  13. 13. © 2012 WAN-IFRA | 13
  14. 14. German BILD in double size © 2012 WAN-IFRA | 14
  15. 15. Saturday edition, 27 August 2011 77,7 x 52,8 cm Double Broadsheet 16 panorama pages 77,7 cm © 2012 WAN-IFRA | 15
  16. 16. B.Z. in Berlin with “Cashcode”since 31 August 2011 ABC6284Lottery number on each copyDigital ink-jet imprint system7-digit codeon front page ABC6284Daily lucky draw © 2012 WAN-IFRA | 16
  17. 17. Flying pagein abroadsheetproduct © 2012 WAN-IFRA | 17
  18. 18. Half cover intabloid format © 2012 WAN-IFRA | 18
  19. 19. “Zipping ads” © 2012 WAN-IFRA | 19
  20. 20. Improved Newsprint © 2012 WAN-IFRA | 20
  21. 21. Eco-friendly paper © 2012 WAN-IFRA | 21
  22. 22. Translucent paper © 2012 WAN-IFRA | 22
  23. 23. © 2012 WAN-IFRA |
  24. 24. © 2012 WAN-IFRA | 24
  25. 25. Special inkFluorescent inkMetallic inkScented ink Scents in microcapsules in the ink Rubbing opens the microcapsules and releases the scents © 2012 WAN-IFRA | 25
  26. 26. © 2012 WAN-IFRA | 26
  27. 27. Scented inkflavoursFlowersFoodstuffsPerfumeRoast beefDisinfectantSmell of a dentalpracticeSmell of burning © 2012 WAN-IFRA | 27
  28. 28. “Edible” ads © 2012 WAN-IFRA | 28
  29. 29. Tasty advertising © 2012 WAN-IFRA | 29
  30. 30. Newspapers:Print & AppsQuick Response CodesClickable paperAugmented realityPromotion cards,“touchcode” technologyVideo in print © 2012 WAN-IFRA | 30
  31. 31. Ricoh: Clickable Paper © 2012 WAN-IFRA | 31
  32. 32. Augmented Reality © 2012 WAN-IFRA | 32
  33. 33. Augmented Reality, Süddeutsche © 2012 WAN-IFRA | 33
  34. 34. Augmented Reality, Daily Telegraph © 2012 WAN-IFRA | 34
  35. 35. AirCode from “Printechnologies” © 2012 WAN-IFRA | 35
  36. 36. AirCode promo card “touchcode”in the magazine of Die Welt © 2012 WAN-IFRA | 36
  37. 37. Video in Print, Fairfax, Australia © 2012 WAN-IFRA | 37
  38. 38. Video in Print, Pepsi ad, USA © 2012 WAN-IFRA | 38
  39. 39. Production inthe mailroomCombine glossy coverwith coldset contentHigh-quality butlow-cost magazineStitching & trimming © 2012 WAN-IFRA | 39
  40. 40. Stitching & trimming — the basisof semi-commercial production © 2012 WAN-IFRA | 40
  41. 41. Flexible newspaper production Newspapers similar to magazines,Small circulation Semi-Commercial, SC, LWC, Heatset, UV Daily Free Daily Magazine Standard newspaper printing, High circulation coldset, 4c on all pages Simple, fast Complex, flexible © 2012 WAN-IFRA | 41
  42. 42. Manfred WerfelInterim CEO, Executive DirectorCompetence Centre Newspaper ProductionWAN-IFRA GmbH & Co. KGDarmstadt, GermanyManfred.Werfel@WAN-IFRA.org www.wan-ifra.org

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