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Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post
 

Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post

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Social Memories brings the digital memories back to the real world....

Social Memories brings the digital memories back to the real world.
A Facebook profile contains lots of information about the own social life and the interaction with friends.
Collection of the most important contents of the fast pacing Facebook world in an interesting and attractive design: The personal Social Memories Book.
On the basis of a Facebook application the automatic generation of the book takes place within a few minutes over a period defined by the user.

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    Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post Presentation Transcript

    • BackgroundFacebook is the biggest digital archive of social memories August 2011 User Worldwide Mobile User 846mio 425mio Germany Daily User 22mio 50% Usage Shared contents Shared contents per user 30bn /month 90/month Shared books Friends per user 4bn /month 245ProblemMore and more digital memories are just available in the fast-moving online world andthus are very fleeting and difficult to relive. 2
    • Solution – The Social Memories BookSocial Memories brings the digital memories back to the real world.A Facebook profile contains lots of information about the own social life and theinteraction with friends.Collection of the most important contents of the fast pacing Facebook world in aninteresting and attractive design: The personal Social Memories Book.On the basis of a Facebook application the automatic generation of the book takes placewithin a few minutes over a period defined by the user. 3
    • Easy process of creationIn only 3 steps you can create your own book1. Choose the timeframe 2. Gathering memories 3. Browse through the book 1 3 2ResultPersonal memories and new, surprising insights about the interaction with friends andthe own activities on Facebook. 4
    • Interesting contentsAlbums and photos • Most popular picture • Most famous album • Profil picture • Biggest albumFriends • Star signs of friends • Most linked or • Most active friends photographed friendActivities • Most popular status • Most used vocabulary message • Visited eventsAnd much more… 5
    • About the bookFormat and delivery • Hardcover, 28 pages • 20cm x 20cm • 170g high-gloss paper • Worldwide shippingColor PatternsLanguages 6
    • Further productsFacebook photo albumFree production of a Facebook album fromselected pages of the bookPDFCost-efficient PDF version of the whole bookGift vouchersSocial Memories as a special gift idea for friends 7
    • References and contactSocial Memories gained positive feedbacks from users and qualifiedcommittees. 8
    • FeedbacksUser Comments • “Got my book today, love it!” • “FANTASTIC JOB! Just loved it!!!” • “Professionally produced book, and excellent customer service from Tania ☺ We love our Social Memories book!“ • „Cool idea! Thanks for sharing!“ • „Congrats to you guys! Awesome concept!“Blog Quotes • Allfacebook.de: „I like these analog ideas ... They always enrich digital ife!“ • Fast Company Design: „Underneath the flip attitude though, Social Memories is attempting something unique and necessary in the evolution of this medium: namely, allowing space for nostalgia.“ 9
    • Award-winning conceptPreviously received: • red dot desgin award 2011 • Annual Multimedia Award 2012 (silver) • FWA (Favourite Website Award)- Site of the dayNominated for: • DMMA OnlineStar 2011 (shortlist) • Digital Communication Awards 2011 (shortlist) • iF communication design award 2012 10
    • LinksSocial Memories Applicationwww.socialmemories.comVideo cliphttp://youtu.be/5vkQGSOsZRcTwitter accounthttp://twitter.com/#!/SocialMemories 11
    • Cooperation opportunitiesUse Social Memories as a whitelabel solution, reseller or as a gift idea foryour customers. 12
    • Social Memories as a whitelabel solutionCooperation partner Branded book completed Branded front-end with own contentsDeutsche Post Backend Fullfilment Delivery Support unitAdvantages of the cooperation• Integration of Social Memories App with own branding into your website• Placement of your marketing contents in a medium that is longtime relevant to the end user• Positioning as an innovative company in social media 13
    • Further cooperation opportunitiesMarketing of Social Memories • Marketing of Social Memories through your own channels • Sale of gift vouchers through own platform, mailing etc. • Participation by revenue shareSocial Memories as a special gift idea for your customers • Surprise your customers with an innovative gift idea • With a gift voucher your customers can order their own Social Memories Book • Gift vouchers are possible with your branding 14
    • Already realized cooperationThe Social Memories X Factor EditionThis special edition of Social Memories is a collaboration with RTLinteractive/VOX for the television music competition X Factor inGermany (season 2 in 2011).The premium book captured the highlights of the top 5 candidatesincluding content from their Facebook fanpages, exclusive personalinformation and content about the Liveshows, the Heartbeatduring their performances and QR-Codes to the videos.The Social Memories X Factor HomepageRealised as a whitelabel solution, the Social Memories applicationhas been adapted to the look and feel of X Factor.Next to ordering the special editions about the candidates, userswhere able to create their own Social Memories as well. 15
    • Contact Jürgen Motz Project Manager Social Memories Tel: +49 228 182 11942 Mobil: +49 160 97 2345 87 Email: juergen.motz@deutschepost.de Tania Wildoer Staff Member Social Memories Tel: +49 228 182 57226 Email: tania.wildoer@deutschepost.de 16