Nielsen Global Ad View- Europe November 2010
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Nielsen Global Ad View- Europe November 2010

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An overview of the ad spend in the most important countries in Europe.

An overview of the ad spend in the most important countries in Europe.

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Nielsen Global Ad View- Europe November 2010 Presentation Transcript

  • 1. #$ ! #$ ! European ad spend grew by +6.1 percent in November 2010, when comparing the same month in 2009. This growth marks a slight cool down from the growth experienced in the third quarter of 2010, but still totaled +6.8 percent more advertising spend from January to November 2010 when comparing the same period in 2009. Year-to-date, these seven major European countries brought in almost EUR 51 billion in advertising spend. ! All four major media types continued to show positive " growth, with Television the clear winner in terms of share ! ! " of spend (45.6 percent YTD). TV ad spend grew +8.8 percent when comparing November 2010 to November 2009. Radio and Newspapers (+0.6 percent) held steady when comparing November 2010 to November 2009, with % " & ( " Magazines recording a respectable +4.9 percent growth. Internet—while holding a smaller share of spend at 6.3 percent—maintained its spot with the highest percentage growth at +26.6 percent when comparing November 2010 to November 2009. Cinema, on the other hand, declined by ) *+ ) -15.3 percent in November. Automotive (+19.3 percent), Durables (+17.8 percent), and Financial (+16.5 percent) led the macro sectors in ! " # $ percentage growth in November. Computer advertising showed a +74.7 percent growth in November, while % & Banking Services recorded a +67.1 percent growth. FMCG, the macro sector with the largest share of spend (+25.3 percent), recorded more contained growth (+3.2 percent when comparing November 2010 to November 2009). Importantly, no macro sector showed a decline inMedia included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. spend for either the year-to-date or November—indicatingCountries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. positive trends for the advertising market as a whole. Confidential & Proprietary - Copyright © 2011 The Nielsen Company
  • 2. #$ ! Market -- Advertising Expenditure Trend (Million €)7000 Media -- % Share of Spend -- YTD Media -- % change YTD and last month6000 2010 Outdoor 0.7 6.3 TELEVISION 8.8 13.2 11.05000 45.6 Cinema Month RADIO 0.64000 Internet 2.6 Year to date OUTDOOR -3.4 2.430002000 22.9 2009 NEWSPAPERS 0.6 0.7 6.2 5.1 0.8 2009 TV 5.5 13.8 4.91000 2010 43.9 MAGAZINES 2.0 Magazines 26.6 0 Jan Feb M ar Apr M ay Jun Jul Aug Sep Oct Nov Dec Newspapers INTERNET 22.1 Radio CINEMA -15.3 -0.4 24.3 -20.0 -15.0 -10.0 -5.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 6.4 5.3 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Telecom. 10.0 9.1 9.1 9.2 Automotive 10.7 19.3 2010 Automotive 8.9 7.4 9.0 8.4 3.8 6.4 Clothing & Acc. 7.2 Clothing & Access 8.0 7.7 10.3 8.3 7.4 6.6 6.8 Distribution 5.4 8.6 Distribution 6.1 6.0 5.8 Durables 17.8 Durables 5.4 10.7 4.0 Entertainment 0.3 14.7 Entertainment 6.2 4.0 25.3 6.2 3.1 Financial 16.5 12.0 Financial 7.7 8.6 FMCG 3.2 8.5 3.7 6.5 2.0 1.6 8.1 1.4 FMCG 8.7 6.3 Healthcare 1.5 Month 0.0 Healthcare Year to Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Industry & Serv. 4.8 1.5 date Year to date Industry & Serv. 4.2 Media 3.0 14.8 6.8 Media 25.0 6.0 Telecom 0.5 1.7 0 5 10 15 20 25 2009 Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. Confidential & Proprietary - Copyright © 2011 The Nielsen Company
  • 3. ,This report is run by The Nielsen Company, Media Group, Global AdView and reports on advertising expenditure for Germany,Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.The source of information for all data included in the report is The Nielsen Company, Media Group*. All figures are gross withthe exception of Italy, for which they are estimated using the official weighting factors provided by The Nielsen Company, MediaGroup, Italy.Figures are reported in million Euros.This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, CinemaMacro-sectors include the following Categories:• Automotive: Automotive• Industry & Services: Business Services, Property, Institutions, Power & Water• Clothing & Accessories: Clothing & Accessories• FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco• Distribution Channels: Distribution Channels• Durables: Domestic appliances, Furnishings & Decoration, Information Technology• Entertainment: Entertainment, Leisure products, Transport & Tourism• Financial: Financial• Healthcare: Healthcare• Media: Media & Publishing• Telecommunications: Telecommunications * Switzerland in association with Media Focus Confidential & Proprietary - Copyright © 2011 The Nielsen Company
  • 4. $- ) #* " . )Nielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors arespending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend andcreative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity. $!One of the major businesses of The Nielsen Company, the Media Group is active in 40 markets offering television, radio and outdoor audiencemeasurement, print readership, advertising information services and customized media research. The Media Group of The Nielsen Company is therecognized market standard for media information in the largest advertising territories. Thanks to the local presence of our own branches in more than20 of the world’s leading advertising markets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creativesdaily, providing an always open window on the world of media. , - !The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television andother media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active inapproximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. Confidential & Proprietary - Copyright © 2011 The Nielsen Company