Nielsen global-ad view-europe-report-june-2011
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    Nielsen global-ad view-europe-report-june-2011 Nielsen global-ad view-europe-report-june-2011 Presentation Transcript

    • Nielsen Global AdViewMonthly Advertising Report on EuropeJune 2011 1 Monthly Advertising Report on Europe: June 2011 Monthly Advertising Report on Europe: June 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • Monthly Report on Nielsen Global AdView Europe: June 2011Europe The European advertising market grew by +5.1 percent in theTotal advertising trend first half of 2011, totaling almost EUR 26 billion in advertising expenditures for the seven countries covered in this report. Year to date 2011 June 2011 While exhibiting slower growth in June 2011 when compared with June 2010 (+2.8 percent), the ad market showed a slightly + 5 1% 5.1% +2.8% +2 8% higher growth than experienced in May (+2.4% when comparing May 2011 with May 2010). Though Automotive advertising expanded by +8.5 percent whenMedia Types June 2011 comparing January to June 2011 with the same period the TV: +3 8% +3.8% p ev ous yea , t s u previous year, it shrunk considerably in June 2011, marking a co s de ably Ju e 0 , a g Newspapers: -1.9% 1 9% -7.1 percent decline when compared with the same month in June 2010. As this was the first decline in ad spending within the Automotive sector this year, this may be one of the first signs within Europe of the knock-on effects of Japan’s tsunami Magazines: +1.1% Radio: +1.3% and earthquake on the Automotive market. The sector with the highest percentage growth in ad spend for both the year-to-date as well as June 2011 was the Durables sector, with the driver of this growth the Furnishings andMacro - Sectors June 2011 Decoration category (+18.1% growth YTD and +20.5% growth for June). Advertisers such as IKEA were top spenders within this Auto: -7.1% 7 1% FMCG: +4.8% +4 8% category. Distr.: +5.6% Health: +7.6% Most media types showed growth for the month as well as the Enter.: -4.6% Media: +2.1% first half of 2011, with Television, Outdoor, and Magazines all hovering around +5 percent YTD. Internet continued to be the Finance: +6.1% Telecom: +7.0% standout performer in terms of percentage growth with a +22 5 growth, +22.5 percent increase for the first half of 2011 when compared with the first half of 2010. *UK Internet has been excluded for 2011 as a major methodology change has 2 made 2011 incomparable to 2010. Monthly Advertising Report on Europe: June 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • Monthly Report on Nielsen Global AdView Europe: June 2011 Total advertising trend6000 Market -- Advertising Expenditure Trend (Million €) Media -- % Share of Spend -- YTD Media -- % change YTD and last month5000 2011 0.7 Outdoor 3.8 6.2 13.8 TELEVISION 5.0 45.4 Cinema Month4000 RADIO 1.3 Internet 2.9 Year to date3000 OUTDOOR 7.8 5.22000 22.6 2010 NEWSPAPERS -1.9 2.0 2010 6.1 5.2 0.7 TV 5.3 13.8 1.11000 2011 45.4 MAGAZINES 5.2 Magazines 0 INTERNET 14.9 Jan Feb M ar Apr M ay Jun Jul Aug Sep Oct Nov Dec Newspapers 22.5 Radio CINEMA 5.8 -3.0 23.3 -5.0 0.0 5.0 10.0 15.0 20.0 25.0 6.2 5.2 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Automotive -7.1 8.5 2011 Automotive 14 7.7 9.5 8.7 3.7 5.8 Clothing & Acc. -2.2 Clothing & Access 6.2 12 8.1 6.9 Distribution 5.6 Distribution 9.7 3.8 10 8.9 14.4 Durables Durables 16.3 8 7.5 4.3 43 Entertainment -4.6 2.2 14.2 Entertainment 6 5.1 24.2 5.7 Financial 6.1 7.2 4 2.8 Financial 7.2 9.2 FMCG 4.8 8.4 3.7 5.8 2.4 -0.3 2 1.4 FMCG 7.9 7.6 6.2 Healthcare 1.6 0 Healthcare Year to Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Industry & Serv. 6.2 Month 7.3 date d t Industry & Serv. 4 4 4.4 Media 2.1 8.5 14.6 Year to date Media 7.0 25.5 5.6 Telecom 11.1 Telecom. -10 -5 0 5 10 15 20 2010 *UK Internet has been excluded for 2011 as a major methodology change has 3 made 2011 incomparable to 2010. Monthly Advertising Report on Europe: June 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • Methodology Nielsen Global AdView notesThis report is run by Nielsen Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway,Switzerland, United Kingdom.The source of information for all data included in the report is Nielsen Media Group*. All figures are gross with the exception of the UK which is Nielsen, Group* UK,estimated net at source, and Ireland, Italy and the Netherlands, to which Nielsen Global AdView estimated weighting factors are applied. Figures arereported in million Euros.This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema, and Internet•. UK Internet has been excluded for 2011 as a major methodology change has made 2011 incomparable to 2010.Macro-sectors include the following Categories:• Automotive: Automotive• Industry & Services: Business Services, Property, Institutions, Power & Water• Clothing & Accessories: Clothing & Accessories• FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco• Distribution Channels: Distribution Channels• Durables: Domestic appliances, Furnishings & Decoration, Information Technology• Entertainment: Entertainment, Leisure products, Transport & Tourism• Financial: Financial• Healthcare: Healthcare• Media: Media & Publishing• Telecommunications: Telecommunications * Switzerland in association with Media Focus 4 Monthly Advertising Report on Europe: June 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • About nielsen Nielsen Global AdViewContacts E-mail: globaladview@nielsen.comGlobal AdViewNielsen Global AdView provides international advertising information services and p p g provides clients with intelligence on how their competitors are g pspending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend andcreative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity.Media GroupOne of the major businesses of Nielsen, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, printreadership, advertising information services and customized media research. The Media Group of Nielsen is the recognized market standard for mediainformation in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the world’s leading advertisingmarkets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open windowon th world of media. the ld f diNielsenNielsen is a global information and media company with leading market positions in marketing and consumer information, television and other mediameasurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. 5 Monthly Advertising Report on Europe: June 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.