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Nielsen Advertising Expenditures Europe-may-2011
 

Nielsen Advertising Expenditures Europe-may-2011

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Advertising expenditures in most important Western European countries

Advertising expenditures in most important Western European countries

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    Nielsen Advertising Expenditures Europe-may-2011 Nielsen Advertising Expenditures Europe-may-2011 Presentation Transcript

    • Nielsen Global AdViewMonthly Advertising Report on EuropeMay 2011 1 Monthly Advertising Report on on Europe: May2011 Monthly Advertising Report Europe: May 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • Monthly Report on Nielsen Global AdView Europe: May 2011Europe Though boosted by a better performance in April (+6.7%),Total advertising trend Europe’s advertising market continued a slow growth from January to May, growing by +4.8 percent against the same Year to date 2011 May 2011 period in 2010, and only +1.4 percent when comparing May 2011 to May 2010. FMCG, which posted a decline in the first quarter, + 4.8% +1.4% benefited from the Easter Confectionery ad spending in April, but then dropped again in May—posting a decline of -4.0 percent compared to May 2010. The main culprit appeared to be a decrease in Dairy ad spending, which as one of the top spendingMedia Types May 2011 Food sub-categories, dropped 22.9 percent in January to May TV: +1.0% 2011 compared to the same period in 2010. Confectionery, the Newspapers: -0.9% top spending food category, stayed relatively flat at +1.3 percent. The Financial sector, on the other hand, posted a healthy +13.3 Magazines: +3.8% Radio: +2.8% percent growth in May, and a 6.2 percent year-to-date. The growth in financial ad spend was driven by an 10.9 percent increase in Corporate/Image Financial advertising as well as Banking Services (+15.5%). Top spending financial sub-categories Insurance & Assurance (+3.4%) and Investment & Savings (+4.2%)Macro - Sectors May 2011 also contributed to the steady increase within the Financial advertising market. Auto: +5.9% FMCG: -4.0% Distr.: -10.1% Health: +4.6% Internet advertising increased by +11.6 percent in May, with a +23.9 percent increase YTD. The steady growth resulted in an Enter.: -8.1% Media: +8.4% increased share of spend amongst all media types—to 6.1 percent YTD in 2011 from 5.1 percent YTD in 2010. Three of the Finance: +13.3% Telecom: +6.6% four major media types (Television, Radio, and Magazines) posted increases between 3.5 and 5.7 percent, while Newspapers showed a small decline of -0.5 percent YTD. *UK Internet has been excluded for 2011 as a major methodology change has 2 made 2011 incomparable to 2010. Monthly Advertising Report on Europe: May 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • Monthly Report on Nielsen Global AdView Europe: May 2011 Total advertising trend6000 Market -- Advertising Expenditure Trend (Million €) Media -- % Share of Spend -- YTD Media -- % change YTD and last month5000 2011 0.6 Outdoor 1.0 6.1 13.9 TELEVISION 5.3 46.0 Cinema Month4000 RADIO 2.8 Internet 3.5 Year to date3000 OUTDOOR -3.7 5.62000 22.4 2010 NEWSPAPERS -0.9 -0.5 2010 6.0 5.2 0.7 TV 5.1 13.7 3.81000 2011 45.7 MAGAZINES 5.7 Magazines 0 INTERNET 11.6 Jan Feb M ar Apr M ay Jun Jul Aug Sep Oct Nov Dec Newspapers 23.9 Radio CINEMA -5.3 -5.4 23.5 -10.0 -5.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 6.0 5.1 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Telecom. Automotive 5.9 12.1 2011 Automotive 14 7.6 9.7 8.8 3.9 5.8 Clothing & Acc. 11.7 Clothing & Access 6.9 12 8.0 7.0 Distribution -10.1 Distribution 1.7 10 8.8 Durables 8.3 Durables 8.1 15.9 4.3 8 6.7 Entertainment -8.1 2.8 14.3 Entertainment 6 23.6 5.7 4.8 13.3 Financial 6.2 4 Financial 7.3 9.1 FMCG -4.0 8.5 3.9 5.9 -1.6 2 1.1 1.4 FMCG 8.0 6.3 Healthcare 4.6 -0.1 0 Healthcare Year to Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Industry & Serv. 10.0 Month 6.0 date Industry & Serv. 4.6 Media 8.4 9.4 14.6 Year to date Media 6.6 25.2 5.6 Telecom 9.6 -15 -10 -5 0 5 10 15 20 2010 *UK Internet has been excluded for 2011 as a major methodology change has 3 made 2011 incomparable to 2010. Monthly Advertising Report on Europe: May 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • Methodology Nielsen Global AdView notesThis report is run by Nielsen Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway,Switzerland, United Kingdom.The source of information for all data included in the report is Nielsen, Media Group*. All figures are gross with the exception of Ireland and the UK,which are estimated net at source, and Italy and the Netherlands, to which Nielsen Global AdView estimated weighting factors are applied. Figures arereported in million Euros.This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema, and Internet•. UK Internet has been excluded for 2011 as a major methodology change has made 2011 incomparable to 2010.Macro-sectors include the following Categories:• Automotive: Automotive• Industry & Services: Business Services, Property, Institutions, Power & Water• Clothing & Accessories: Clothing & Accessories• FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco• Distribution Channels: Distribution Channels• Durables: Domestic appliances, Furnishings & Decoration, Information Technology• Entertainment: Entertainment, Leisure products, Transport & Tourism• Financial: Financial• Healthcare: Healthcare• Media: Media & Publishing• Telecommunications: Telecommunications * Switzerland in association with Media Focus 4 Monthly Advertising Report on Europe: May 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
    • About nielsen Nielsen Global AdViewContacts E-mail: globaladview@nielsen.comGlobal AdViewNielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors arespending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend andcreative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity.Media GroupOne of the major businesses of Nielsen, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, printreadership, advertising information services and customized media research. The Media Group of Nielsen is the recognized market standard for mediainformation in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the world’s leading advertisingmarkets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open windowon the world of media.NielsenNielsen is a global information and media company with leading market positions in marketing and consumer information, television and other mediameasurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. 5 Monthly Advertising Report on Europe: May 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.