Nielsen Global AdView. Advertising expenditures in Europe November 2011
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Nielsen Global AdView. Advertising expenditures in Europe November 2011

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A report on the advertising expenditures of the main European countries in November 2011.

A report on the advertising expenditures of the main European countries in November 2011.

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Nielsen Global AdView. Advertising expenditures in Europe November 2011 Nielsen Global AdView. Advertising expenditures in Europe November 2011 Presentation Transcript

  • Nielsen Global AdViewMonthly Advertising Report on EuropeNovember 2011 1 MonthlyMonthly Advertising ReportEurope: November 2011 Advertising Report on on Europe: November 2011 Copyright © 2012 The Nielsen Company. Confidential and proprietary.
  • Monthly Report on Nielsen Global AdView Europe: November 2011EuropeTotal advertising trend The European markets of Germany, Ireland, Italy, The Year to date 2011 November 2011 Netherlands, Norway, Switzerland, and the United Kingdom spent almost EUR 38 billion in advertising spend from the period + 4.7% +1.6% January to November 2011—representing a 4.7 percent increase in ad spend when compared with the same period in 2010. When looking at the trends for the month, the month of NovemberMedia Types November 2011 showed the second lowest year-on-year growth this year (second TV: +3.2% only to June, which posted a +1.4 percent growth against June Newspapers: -3.8% 2010). The slowdown in growth was largely attributable to a -6.7 percent decline in November spend in FMCG (representing a 23.3% share Magazines: +1.4% Radio: +0.1% in spend for all macro sectors). Within FMCG, declines in both Food (-8.7%) and Drink (-13.1%) contributed to the negative trend seen during the month of November. Newspapers, though still showing a 0.3 percent growth year-to-Macro - Sectors November 2011 date, posted a -3.8 percent decline for the month of November— the only media type to register a decline. Auto: +3.0% FMCG: -6.7% Distr.: +5.8% Health: -5.9% Internet, on the other hand, posted double-digit growth for both November (+15.5%) and YTD (+26.0%). Enter.: +5.4% Media: +3.4% Finance: -2.1% Telecom: +6.8% *UK Internet has been excluded for 2011 as a major methodology change has 2 made 2011 incomparable to 2010. Monthly Advertising Report on Europe: November 2011 Copyright © 2012 The Nielsen Company. Confidential and proprietary.
  • Monthly Report on Nielsen Global AdView Europe: November 2011 Total advertising trend4500 Market -- Advertising Expenditure Trend (Million €) Media -- % Share of Spend -- YTD Media -- % change YTD and last month4000 2011 1.0 Outdoor 3.23500 4.4 14.5 TELEVISION 5.3 42.4 Cinema Month3000 RADIO 0.1 Internet 5.8 Year to date2500 OUTDOOR 5.12000 7.21500 25.3 2010 NEWSPAPERS -3.8 0.3 2010 6.3 6.2 1.01000 TV 3.6 14.6 1.4 2011 42.1 MAGAZINES 4.0 500 Magazines 15.5 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Newspapers INTERNET 26.0 Radio CINEMA 6.3 4.2 26.4 -10.0 -5.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 6.2 6.1 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Automotive Month 3.0 8.7 2011 Automotive14 7.1 9.6 8.2 4.4 5.6 Clothing & Acc. 7.9 9.3 Clothing & Access12 Year to date 8.9 7.4 Distribution 3.3 5.8 Distribution10 9.0 -0.2 Durables 7.9 Durables 8.8 3.9 8 7.6 7.2 7.0 5.4 Entertainment Entertainment 3.5 14.5 6 23.3 6.0 4.7 4.7 -2.1 Financial 2.9 4 Financial 6.7 9.2 2.4 2.6 -6.7 8.2 4.3 5.7 2.4 FMCG 0.2 1.4 1.6 8.4 2 -5.9 FMCG 7.1 Healthcare 1.1 0 Healthcare Year to Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Industry & Serv. 11.5 10.6 date Industry & Serv. 4.1 Media 3.4 4.8 14.7 Media 24.3 Telecom 6.8 6.1 10.2 -10 -5 0 5 10 15 Telecom. 2010 *UK & Netherlands Internet have been excluded for 2011 as major methodology 3 changes have made 2011 incomparable to 2010. Monthly Advertising Report on Europe: November 2011 Copyright © 2012 The Nielsen Company. Confidential and proprietary. View slide
  • Methodology Nielsen Global AdView notesThis report is run by Nielsen Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway,Switzerland, United Kingdom.The source of information for all data included in the report is Nielsen, Media Group*. All figures are gross with the exception of the UK and Ireland,which are estimated net at source, and Germany, Italy and the Netherlands, to which Nielsen Global AdView estimated weighting factors are applied.Figures are reported in million Euros.This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema, and Internet•. UK and Netherlands Internet have been excluded for 2011 as major methodology changes have made 2011 incomparable to2010.Macro-sectors include the following Categories:• Automotive: Automotive• Industry & Services: Business Services, Property, Institutions, Power & Water• Clothing & Accessories: Clothing & Accessories• FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco• Distribution Channels: Distribution Channels• Durables: Domestic appliances, Furnishings & Decoration, Information Technology• Entertainment: Entertainment, Leisure products, Transport & Tourism• Financial: Financial• Healthcare: Healthcare• Media: Media & Publishing * Switzerland in association with Media Focus• Telecommunications: Telecommunications 4 Monthly Advertising Report on Europe: November 2011 Copyright © 2012 The Nielsen Company. Confidential and proprietary. View slide
  • About nielsen Nielsen Global AdViewContacts E-mail: globaladview@nielsen.comGlobal AdViewNielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors arespending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend andcreative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity.Media GroupOne of the major businesses of Nielsen, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, printreadership, advertising information services and customized media research. The Media Group of Nielsen is the recognized market standard for mediainformation in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the world’s leading advertisingmarkets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open windowon the world of media.NielsenNielsen is a global information and media company with leading market positions in marketing and consumer information, television and other mediameasurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. 5 Monthly Advertising Report on Europe: November 2011 Copyright © 2012 The Nielsen Company. Confidential and proprietary.