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Nga europe-aug-2011
Nga europe-aug-2011
Nga europe-aug-2011
Nga europe-aug-2011
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Nga europe-aug-2011

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Advertising expenditure in the most important European countries.

Advertising expenditure in the most important European countries.

Published in: Business, Technology
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  • 1. Nielsen Global AdViewMonthly Advertising Report on EuropeAugust 2011 1 Monthly Advertising Report on Europe: August 2011 Monthly Advertising Report on Europe: August 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 2. Monthly Report on Nielsen Global AdView Europe: August 2011Europe After slightly slower growth experienced during May and June,Total advertising trend the European advertising market picked up again in the first two months of the third quarter, with July 2011 showing a +4.3 Year to date 2011 August 2011 percent growth over July 2010 and August showing a +6.6 percent growth over August 2010. From January to August 2011, + 5.6% +6.6% the seven countries in this report recorded a total of a +5.6 percent growth in advertising spend versus the same months in 2010.Media Types August 2011 The solid growth was attributable to increases in ad spend by TV: +5.3% the German, Swiss, and Norwegian markets, along with Newspapers: +3.9% increasing Internet advertising expenditure. When comparing the month of August 2011 with August 2010, Internet ad spend grew by 23.6 percent. Although still holding a smaller share of spend of 7.0 percent, Internet continues to increase its share— Magazines: +1.7% Radio: +19.5% up from 5.5 percent YTD in 2010. Television, the dominant media type, showed an increase in ad spend of 5.3 percent in August and 4.3 percent year-to-date; however, its share decreased to 43.9 percent year-to-date in 2011 when compared with the 44.5 percent share it held in 2010.Macro - Sectors August 2011 Though still showing a decrease in ad spend during August 2011 Auto: -1.8% FMCG: +7.0% of -1.8 percent, the decline in ad spending in the Automotive Distr.: +5.9% Health: -0.3% sector was less pronounced that in previous months—and still measured a +7.5 percent increase year-to-date. Enter.: +3.3% Media: +4.7% Ad spending in the FMCG macro sector showed a 7.0 percent Finance: +4.8% Telecom: +16.8% increase during the month of August 2011—a solid growth after the slowdown witnessed in the Europe in the second quarter. *UK Internet has been excluded for 2011 as a major methodology change has 2 made 2011 incomparable to 2010. Monthly Advertising Report on Europe: August 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 3. Monthly Report on Nielsen Global AdView Europe: August 2011 Total advertising trend6000 Market -- Advertising Expenditure Trend (Million €) Media -- % Share of Spend -- YTD Media -- % change YTD and last month 2011 0.7 Outdoor5000 5.3 7.0 13.8 TELEVISION 4.3 43.9 Cinema Month4000 RADIO 19.5 Internet 5.4 Year to date3000 OUTDOOR 6.1 7.52000 22.8 2010 NEWSPAPERS 1.6 3.9 2010 6.3 5.5 0.8 TV 5.5 13.9 1.71000 2011 44.5 MAGAZINES 5.0 Magazines 0 INTERNET 23.6 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Newspapers 33.2 Radio CINEMA 14.5 2.5 23.6 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 6.3 5.4 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Automotive -1.8 7.5 2011 Automotive14.0 Month 7.7 9.3 9.0 3.5 5.9 Clothing & Acc. 10.3 Clothing & Access 7.212.0 Year to date 8.3 6.8 Distribution 5.9 Distribution 10.1 4.810.0 9.3 Durables 16.3 Durables 7.9 15.5 4.1 8.0 6.6 Entertainment 3.3 14.5 Entertainment 5.6 3.5 6.0 24.3 5.7 Financial 4.8 3.7 4.3 6.7 4.0 Financial 7.3 9.1 2.6 FMCG 7.0 8.8 3.4 5.9 2.2 0.6 2.0 -0.3 FMCG 7.9 6.2 Healthcare 0.7 0.0 Healthcare Year to Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Industry & Serv. 11.8 10.2 date Industry & Serv. 4.3 Media 4.7 8.0 14.8 Media 16.8 25.5 5.6 Telecom 11.9 Telecom. -5 0 5 10 15 20 2010 *UK & Netherlands Internet have been excluded for 2011 as major methodology 3 changes have made 2011 incomparable to 2010. Monthly Advertising Report on Europe: August 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 4. Methodology Nielsen Global AdView notesThis report is run by Nielsen Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway,Switzerland, United Kingdom.The source of information for all data included in the report is Nielsen, Media Group*. All figures are gross with the exception of the UK, which isestimated net at source, and Ireland, Italy and the Netherlands, to which Nielsen Global AdView estimated weighting factors are applied. Figures arereported in million Euros.This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema, and Internet•. UK and Netherlands Internet have been excluded for 2011 as major methodology changes have made 2011 incomparable to2010.Macro-sectors include the following Categories:• Automotive: Automotive• Industry & Services: Business Services, Property, Institutions, Power & Water• Clothing & Accessories: Clothing & Accessories• FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco• Distribution Channels: Distribution Channels• Durables: Domestic appliances, Furnishings & Decoration, Information Technology• Entertainment: Entertainment, Leisure products, Transport & Tourism• Financial: Financial• Healthcare: Healthcare• Media: Media & Publishing * Switzerland in association with Media Focus• Telecommunications: Telecommunications 4 Monthly Advertising Report on Europe: August 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • 5. About nielsen Nielsen Global AdViewContacts E-mail: globaladview@nielsen.comGlobal AdViewNielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors arespending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend andcreative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity.Media GroupOne of the major businesses of Nielsen, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, printreadership, advertising information services and customized media research. The Media Group of Nielsen is the recognized market standard for mediainformation in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the world’s leading advertisingmarkets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open windowon the world of media.NielsenNielsen is a global information and media company with leading market positions in marketing and consumer information, television and other mediameasurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. 5 Monthly Advertising Report on Europe: August 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.

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