Global ad view   europe -december 2010
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Global ad view europe -december 2010

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Global ad view   europe -december 2010 Global ad view europe -december 2010 Presentation Transcript

  • Global AdView December 2010 Europe Europe Growth in European ad spend continued to cool down Total advertising trend slightly in December, recording a +3.8 percent growth when comparing the same month in 2009. The market’s Year to date 2010 December 2010 growth in 2010, however, still showed a +6.3 percent increase when compared with 2009. These seven major + 6.3% +3.8% European countries brought in approximately EUR 56 billion in advertising spend in 2010, up from approximately EUR 53 billion in 2009. Media Types December 2010 Of the four major media types, only Television showed TV: +9.3% healthy growth, recording a 9.3 percent growth in Newspapers: +0.1% December 2010 compared with December 2009. Advertising spend for Newspapers stayed stable, noting a slight +0.1 percent growth in December. Magazines and Radio, on the other hand, showed decreases in advertising Magazines: -3.7% Radio: -0.4% spend in December—at -3.7 percent and -0.4 percent respectively. Internet—while holding a smaller share of spend at 6.1 percent—maintained its spot with the highest percentage growth at +18.0 percent when comparing 2010 to 2009. Macro - Sectors December 2010 Clothing & Accessories was the only macro sector to Auto: +5.8% FMCG: +4.1% record double-digit growth in December 2010 when compared with December 2009. The majority of the sectors Distrib.: +5.1% Health: -5.8% showed growth between +3 to +6 percent; however, Healthcare (-5.8 percent) and Telecom (-0.8 percent), Entert.: +3.6% Media: +4.0% showed declines. When looking at 2010’s performance in comparison with 2009, all macro sectors showed positive Finance: +5.9% Telecom: -0.8% growth—with FMCG, the macro sector with the largest share of spend, closing 2010 with a healthy growth of 7.7 percent over 2009.Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. UK Internet was excluded as the data was not available at the time of publication.Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. Confidential & Proprietary - Copyright © 2011 The Nielsen Company
  • Global AdView December 2010 Europe Total advertising trend Market -- Advertising Expenditure Trend (Million €)7000 Media -- % Share of Spend -- YTD Media -- % change YTD and last month6000 2010 Outdoor 0.8 6.1 TELEVISION 9.3 13.1 10.85000 45.7 Cinema Month RADIO -0.44000 Internet 2.3 Year to date OUTDOOR 0.0 0.830002000 23.0 2009 NEWSPAPERS 0.1 0.7 2009 6.2 5.1 0.8 TV 5.5 13.71000 2010 43.9 MAGAZINES -3.7 1.5 Magazines 0 INTERNET 2.8 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Newspapers 18.0 Radio CINEMA 8.8 0.9 24.3 -5.0 0.0 5.0 10.0 15.0 20.0 6.4 5.4 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Telecom. 10.0 9.0 8.9 Automotive 5.8 8.8 2010 Automotive 8.9 7.3 8.5 8.7 8.4 3.7 6.6 Clothing & Acc. 14.2 Clothing & Access 10.7 8.1 8.0 7.4 6.6 7.1 5.1 Distribution 5.2 Distribution 6.3 5.8 9.4 Durables 6.0 5.6 Durables 10.4 4.0 5.3 Entertainment 3.6 14.8 Entertainment 5.9 4.0 3.8 24.9 6.1 3.1 Financial 5.9 11.3 Financial 7.6 8.3 FMCG 4.1 8.4 3.6 6.6 2.0 1.4 7.7 -5.8 FMCG 8.5 6.4 Healthcare 0.8 Month 0.0 Healthcare Year to Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Industry & Serv. 0.2 1.4 date Year to date Industry & Serv. 4.2 Media 4.0 6.3 14.9 Media 24.6 -0.8 5.8 Telecom 1.4 -10 -5 0 5 10 15 20 2009 Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. UK Internet was excluded as the data was not available at the time of publication. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. Confidential & Proprietary - Copyright © 2011 The Nielsen Company
  • Global AdView Methodology December 2010 notesThis report is run by The Nielsen Company, Media Group, Global AdView and reports on advertising expenditure for Germany,Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.The source of information for all data included in the report is The Nielsen Company, Media Group*. All figures are gross withthe exception of Italy, for which they are estimated using the official weighting factors provided by The Nielsen Company, MediaGroup, Italy.Figures are reported in million Euros.This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor, Cinema, and Internet.Macro-sectors include the following Categories:• Automotive: Automotive• Industry & Services: Business Services, Property, Institutions, Power & Water• Clothing & Accessories: Clothing & Accessories• FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco• Distribution Channels: Distribution Channels• Durables: Domestic appliances, Furnishings & Decoration, Information Technology• Entertainment: Entertainment, Leisure products, Transport & Tourism• Financial: Financial• Healthcare: Healthcare• Media: Media & Publishing• Telecommunications: Telecommunications * Switzerland in association with Media Focus Confidential & Proprietary - Copyright © 2011 The Nielsen Company
  • Global AdView About December 2010 nielsenContacts E-mail: globaladview@nielsen.comGlobal AdViewNielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors arespending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend andcreative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity.Media GroupOne of the major businesses of The Nielsen Company, the Media Group is active in 40 markets offering television, radio and outdoor audiencemeasurement, print readership, advertising information services and customized media research. The Media Group of The Nielsen Company is therecognized market standard for media information in the largest advertising territories. Thanks to the local presence of our own branches in more than20 of the world’s leading advertising markets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creativesdaily, providing an always open window on the world of media.The Nielsen CompanyThe Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television andother media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active inapproximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. Confidential & Proprietary - Copyright © 2011 The Nielsen Company