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DRUPA – Print Power - Magazine Day – 11 May 2012
EMMArepresents the magazine media       accross Europe    15.000 magazine publishers      50.000 magazine titles  reaching...
EMMArepresents the magazine media       accross Europe28 National association members    in 18 EU Member States  and 22 Co...
Europe‘smagazine sector is   doing well:
Germany:  ADAC motorwelt  13.643.161
Spain: Pronto - circulation 3.489.303
Sweden:  Buffé – circulation:  2.019.500
France:Téle Z - circulation1.481.000
Poland: Tele Tydzień - circulation 1.320.000
UK:TV Choice - circulation1.304.000
Strong magazine    brands:
Strong magazine    brands:
Europe‘smagazine media:in tune withtheirreaders.
Average repertoire of different  printed newspapers and         magazines:                                            75% ...
Changing media consumption habits                The Economist: preference in accessing The Economist 2012 / 2014         ...
Tablet sales globally                                                                                326 million          ...
4.137     Magazine Apps  development - globally                                                    2.108                  ...
Change in percentage of time spent                    for reading magazines on an e-tablet (2010 – 2011)                  ...
Digital natives aged 15-24, are                        “average issue readers” of       8 print newspaper and magazine tit...
Digital natives aged 15-24,                        have a repertoire of around                          25 different newsp...
Print   =main source ofrevenuefor Europe‘smagazine publishers
Print   =key to developand maintainthe magazine brand
Print    =- enjoying reading- loving to be stimulated- looking to be surprised
EuropeanMagazine Media  Association      www.magazinemedia.euMax von Abendroth, Executive Director    max.abendroth@magazi...
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EMMA presentation at Print Power booth DRUPA 2012

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A presentation by Max von Abendroth (EMMA) on the important role of magazines in Europe. A presentation made during the Magazine Day at the Print Power booth at DRUPA.

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Transcript of "EMMA presentation at Print Power booth DRUPA 2012"

  1. 1. DRUPA – Print Power - Magazine Day – 11 May 2012
  2. 2. EMMArepresents the magazine media accross Europe 15.000 magazine publishers 50.000 magazine titles reaching 360 million EU citizens
  3. 3. EMMArepresents the magazine media accross Europe28 National association members in 18 EU Member States and 22 Corporate Members
  4. 4. Europe‘smagazine sector is doing well:
  5. 5. Germany: ADAC motorwelt 13.643.161
  6. 6. Spain: Pronto - circulation 3.489.303
  7. 7. Sweden: Buffé – circulation: 2.019.500
  8. 8. France:Téle Z - circulation1.481.000
  9. 9. Poland: Tele Tydzień - circulation 1.320.000
  10. 10. UK:TV Choice - circulation1.304.000
  11. 11. Strong magazine brands:
  12. 12. Strong magazine brands:
  13. 13. Europe‘smagazine media:in tune withtheirreaders.
  14. 14. Average repertoire of different printed newspapers and magazines: 75% of smart-phone Nearly 90% of digital users use mobile media news shoppers wish to Digital natives: 25 continue receiving paper at up 62% on last year home or in store. Average adult: 17(Source: National Readership Survey 2011, (Source: ComScore, 2011) (source: Nielsen media research, 2011) 2011) hosted by European Magazine Media Association – www.magazinemedia.eu
  15. 15. Changing media consumption habits The Economist: preference in accessing The Economist 2012 / 2014 80% 65% The Future of Magazines and the Magazines of the Future 35% 20% Print: today Digital: today Print: 2014 Digital: 2014Source: The Economist, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
  16. 16. Tablet sales globally 326 million 65% 252 million 178 million The Future of Magazines and the Magazines of the Future 104 million 64 million 2011 2012 2013 2014 2015Source: The Economist, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
  17. 17. 4.137 Magazine Apps development - globally 2.108 The Future of Magazines and the Magazines of the Future 108 April 2010 April 2011 January 2012Source: iMonitor, McPheters & Company, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
  18. 18. Change in percentage of time spent for reading magazines on an e-tablet (2010 – 2011) versus other activities on an e-tablet -4% -6% The Future of Magazines and the Magazines of the Future +10% +3% Italy Spain GermanySource: BCG, 2012 France hosted by European Magazine Media Association – www.magazinemedia.eu
  19. 19. Digital natives aged 15-24, are “average issue readers” of 8 print newspaper and magazine titles The Future of Magazines and the Magazines of the Future compared to the all-adult average ofSource: National Readership Survey (www.nrs.co.uk) 7 titles. hosted by European Magazine Media Association – www.magazinemedia.eu
  20. 20. Digital natives aged 15-24, have a repertoire of around 25 different newspapers and magazines, The Future of Magazines and the Magazines of the Future compared to an average ofSource: National Readership Survey (www.nrs.co.uk) 17. hosted by European Magazine Media Association – www.magazinemedia.eu
  21. 21. Print =main source ofrevenuefor Europe‘smagazine publishers
  22. 22. Print =key to developand maintainthe magazine brand
  23. 23. Print =- enjoying reading- loving to be stimulated- looking to be surprised
  24. 24. EuropeanMagazine Media Association www.magazinemedia.euMax von Abendroth, Executive Director max.abendroth@magazinemedia.eu Ph.: +32 2 536 06 04
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