EMMA presentation at Print Power booth DRUPA 2012

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A presentation by Max von Abendroth (EMMA) on the important role of magazines in Europe. A presentation made during the Magazine Day at the Print Power booth at DRUPA.

A presentation by Max von Abendroth (EMMA) on the important role of magazines in Europe. A presentation made during the Magazine Day at the Print Power booth at DRUPA.

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  • 1. DRUPA – Print Power - Magazine Day – 11 May 2012
  • 2. EMMArepresents the magazine media accross Europe 15.000 magazine publishers 50.000 magazine titles reaching 360 million EU citizens
  • 3. EMMArepresents the magazine media accross Europe28 National association members in 18 EU Member States and 22 Corporate Members
  • 4. Europe‘smagazine sector is doing well:
  • 5. Germany: ADAC motorwelt 13.643.161
  • 6. Spain: Pronto - circulation 3.489.303
  • 7. Sweden: Buffé – circulation: 2.019.500
  • 8. France:Téle Z - circulation1.481.000
  • 9. Poland: Tele Tydzień - circulation 1.320.000
  • 10. UK:TV Choice - circulation1.304.000
  • 11. Strong magazine brands:
  • 12. Strong magazine brands:
  • 13. Europe‘smagazine media:in tune withtheirreaders.
  • 14. Average repertoire of different printed newspapers and magazines: 75% of smart-phone Nearly 90% of digital users use mobile media news shoppers wish to Digital natives: 25 continue receiving paper at up 62% on last year home or in store. Average adult: 17(Source: National Readership Survey 2011, (Source: ComScore, 2011) (source: Nielsen media research, 2011) 2011) hosted by European Magazine Media Association – www.magazinemedia.eu
  • 15. Changing media consumption habits The Economist: preference in accessing The Economist 2012 / 2014 80% 65% The Future of Magazines and the Magazines of the Future 35% 20% Print: today Digital: today Print: 2014 Digital: 2014Source: The Economist, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
  • 16. Tablet sales globally 326 million 65% 252 million 178 million The Future of Magazines and the Magazines of the Future 104 million 64 million 2011 2012 2013 2014 2015Source: The Economist, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
  • 17. 4.137 Magazine Apps development - globally 2.108 The Future of Magazines and the Magazines of the Future 108 April 2010 April 2011 January 2012Source: iMonitor, McPheters & Company, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
  • 18. Change in percentage of time spent for reading magazines on an e-tablet (2010 – 2011) versus other activities on an e-tablet -4% -6% The Future of Magazines and the Magazines of the Future +10% +3% Italy Spain GermanySource: BCG, 2012 France hosted by European Magazine Media Association – www.magazinemedia.eu
  • 19. Digital natives aged 15-24, are “average issue readers” of 8 print newspaper and magazine titles The Future of Magazines and the Magazines of the Future compared to the all-adult average ofSource: National Readership Survey (www.nrs.co.uk) 7 titles. hosted by European Magazine Media Association – www.magazinemedia.eu
  • 20. Digital natives aged 15-24, have a repertoire of around 25 different newspapers and magazines, The Future of Magazines and the Magazines of the Future compared to an average ofSource: National Readership Survey (www.nrs.co.uk) 17. hosted by European Magazine Media Association – www.magazinemedia.eu
  • 21. Print =main source ofrevenuefor Europe‘smagazine publishers
  • 22. Print =key to developand maintainthe magazine brand
  • 23. Print =- enjoying reading- loving to be stimulated- looking to be surprised
  • 24. EuropeanMagazine Media Association www.magazinemedia.euMax von Abendroth, Executive Director max.abendroth@magazinemedia.eu Ph.: +32 2 536 06 04