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Transforming digital memories       back into the real world                      Jürgen Motz                  Innovations...
Post – a tradition that has come a long way                                              2
Postal services have always been the carrier ofsocial memories                                                  3
Communication behavior has changedsignificantly in previous years                                     4
Facebook is the biggest digital archive of social memories                                                                ...
Virtually stored memories often get lost in thedepth of digital space                                                  6
Idea: Transforming digital memories back intothe real world                                                7
Creating your Social Memories in just 3 steps1       Choose Timeframe   2   Gathering Memories   3   Browse Book    1     ...
The BookFormat and delivery    •   Hardcover, 28 pages    •   20cm x 20cm    •   170g high-gloss paper    •   Worldwide Sh...
The Content new and interesting facts about Facebook activities                             photo galleries               ...
Further productsFacebook photo albumSharing selected pages from the book asFacebook photo albumPDFThe whole book as PDF ve...
Reactions after launching                            12
Award winning concept                        13
Marketing – Viral Effects 1   Product clip           2   Freemium model 3   Social features        4   Additional value ad...
Marketing – Whitelabel Solution                                  15
Marketing – Special Edition (X Factor)                                         16
Marketing – Special Edition (X Factor)                                         17
Vision – the Social Memories hubSocial NetworksOnline photo albumsPhysical contentOther sources          ?                ...
Thank you for your attentionCheck it out!www.socialmemories.com
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Deutsche Post successful Social Memories case at Print Power DRUPA 2012

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Presentation by Jeurgen Motz (Deutsche Post) about how the Facebook content can be made available in a beautifully printed booklet. A presentation made at the Direct Mail Day at the Print Power booth at DRUPA.

Published in: Business, Technology
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Transcript of "Deutsche Post successful Social Memories case at Print Power DRUPA 2012"

  1. 1. Transforming digital memories back into the real world Jürgen Motz Innovations Mail
  2. 2. Post – a tradition that has come a long way 2
  3. 3. Postal services have always been the carrier ofsocial memories 3
  4. 4. Communication behavior has changedsignificantly in previous years 4
  5. 5. Facebook is the biggest digital archive of social memories Mai 2012Users Worldwide Mobile User 900mio 450mio Germany Daily User 22mio 50%Usage Shared contents Shared contents per user 50bn /month* 90/month* Shares pictures Friends per user 7.5bn /month 245*estimated 5
  6. 6. Virtually stored memories often get lost in thedepth of digital space 6
  7. 7. Idea: Transforming digital memories back intothe real world 7
  8. 8. Creating your Social Memories in just 3 steps1 Choose Timeframe 2 Gathering Memories 3 Browse Book 1 32 8
  9. 9. The BookFormat and delivery • Hardcover, 28 pages • 20cm x 20cm • 170g high-gloss paper • Worldwide ShippingColor PatternsLanguages 9
  10. 10. The Content new and interesting facts about Facebook activities photo galleries with comments 10
  11. 11. Further productsFacebook photo albumSharing selected pages from the book asFacebook photo albumPDFThe whole book as PDF versionGift vouchersSocial Memories as a special gift for friends. 11
  12. 12. Reactions after launching 12
  13. 13. Award winning concept 13
  14. 14. Marketing – Viral Effects 1 Product clip 2 Freemium model 3 Social features 4 Additional value added services 14
  15. 15. Marketing – Whitelabel Solution 15
  16. 16. Marketing – Special Edition (X Factor) 16
  17. 17. Marketing – Special Edition (X Factor) 17
  18. 18. Vision – the Social Memories hubSocial NetworksOnline photo albumsPhysical contentOther sources ? ? 18
  19. 19. Thank you for your attentionCheck it out!www.socialmemories.com
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