Deutsche Post successful Social Memories case at Print Power DRUPA 2012
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Deutsche Post successful Social Memories case at Print Power DRUPA 2012

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Presentation by Jeurgen Motz (Deutsche Post) about how the Facebook content can be made available in a beautifully printed booklet. A presentation made at the Direct Mail Day at the Print Power booth ...

Presentation by Jeurgen Motz (Deutsche Post) about how the Facebook content can be made available in a beautifully printed booklet. A presentation made at the Direct Mail Day at the Print Power booth at DRUPA.

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Deutsche Post successful Social Memories case at Print Power DRUPA 2012 Deutsche Post successful Social Memories case at Print Power DRUPA 2012 Presentation Transcript

  • Transforming digital memories back into the real world Jürgen Motz Innovations Mail
  • Post – a tradition that has come a long way 2
  • Postal services have always been the carrier ofsocial memories 3
  • Communication behavior has changedsignificantly in previous years 4
  • Facebook is the biggest digital archive of social memories Mai 2012Users Worldwide Mobile User 900mio 450mio Germany Daily User 22mio 50%Usage Shared contents Shared contents per user 50bn /month* 90/month* Shares pictures Friends per user 7.5bn /month 245*estimated 5
  • Virtually stored memories often get lost in thedepth of digital space 6
  • Idea: Transforming digital memories back intothe real world 7
  • Creating your Social Memories in just 3 steps1 Choose Timeframe 2 Gathering Memories 3 Browse Book 1 32 8
  • The BookFormat and delivery • Hardcover, 28 pages • 20cm x 20cm • 170g high-gloss paper • Worldwide ShippingColor PatternsLanguages 9
  • The Content new and interesting facts about Facebook activities photo galleries with comments 10
  • Further productsFacebook photo albumSharing selected pages from the book asFacebook photo albumPDFThe whole book as PDF versionGift vouchersSocial Memories as a special gift for friends. 11
  • Reactions after launching 12
  • Award winning concept 13
  • Marketing – Viral Effects 1 Product clip 2 Freemium model 3 Social features 4 Additional value added services 14
  • Marketing – Whitelabel Solution 15
  • Marketing – Special Edition (X Factor) 16
  • Marketing – Special Edition (X Factor) 17
  • Vision – the Social Memories hubSocial NetworksOnline photo albumsPhysical contentOther sources ? ? 18
  • Thank you for your attentionCheck it out!www.socialmemories.com