16 Innovative, interactive, engaging and more effective ways to create print advertisements

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A presentation I recently made at the Print Power Conference in Budapest. It shows 16 examples of creative and engaging use of print advertisements, inserts and mailings. Including paper-based …

A presentation I recently made at the Print Power Conference in Budapest. It shows 16 examples of creative and engaging use of print advertisements, inserts and mailings. Including paper-based examples and also examples using QR codes, Augmented Reality and Near Field Communication.

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Transcript

  • 1. Print Mediafrom Interactivity to EngagementBudapest, November 2012
  • 2. EXAMPLES OF I N N O VAT I O N AND INTERACTIVITY 2
  • 3. Paper 3
  • 4. 4
  • 5. Click to play 5
  • 6. Click to play 6
  • 7. Click to play 7
  • 8. Click to play 8
  • 9. Paper + 9
  • 10. Click to playhttp://www.youtube.com/watch?v=CyETWJeA3ik 10
  • 11. Click to play 11
  • 12. Click to play 12
  • 13. Click to play 13
  • 14. Click to play 14
  • 15. Click to play 15
  • 16. Click to play 16
  • 17. Bridging Technologies 17
  • 18. 18
  • 19. Click to play 19
  • 20. Click to play 20
  • 21. Click to play 21
  • 22. Thank you for your attentionulbe.jelluma@printpower.euwww.printpower.eu@printpower