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16 Innovative, interactive, engaging and more effective ways to create print advertisements
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16 Innovative, interactive, engaging and more effective ways to create print advertisements

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A presentation I recently made at the Print Power Conference in Budapest. It shows 16 examples of creative and engaging use of print advertisements, inserts and mailings. Including paper-based ...

A presentation I recently made at the Print Power Conference in Budapest. It shows 16 examples of creative and engaging use of print advertisements, inserts and mailings. Including paper-based examples and also examples using QR codes, Augmented Reality and Near Field Communication.

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    16 Innovative, interactive, engaging and more effective ways to create print advertisements 16 Innovative, interactive, engaging and more effective ways to create print advertisements Presentation Transcript

    • Print Mediafrom Interactivity to EngagementBudapest, November 2012
    • EXAMPLES OF I N N O VAT I O N AND INTERACTIVITY 2
    • Paper 3
    • 4
    • Click to play 5
    • Click to play 6
    • Click to play 7
    • Click to play 8
    • Paper + 9
    • Click to playhttp://www.youtube.com/watch?v=CyETWJeA3ik 10
    • Click to play 11
    • Click to play 12
    • Click to play 13
    • Click to play 14
    • Click to play 15
    • Click to play 16
    • Bridging Technologies 17
    • 18
    • Click to play 19
    • Click to play 20
    • Click to play 21
    • Thank you for your attentionulbe.jelluma@printpower.euwww.printpower.eu@printpower