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Consumers rely on portal Web sites to get their news. While many elements of a site’s design and features can influence consumer preference, load time is especially important. When a site loads noticeably slower than competing sites, it can be a deal-breaker. We tested the load times for several new MSN for Windows 8 sites—Home, Sports, News, Entertainment, and Finance—along with the load times of the previous versions of these sites and a number of competing sites. Our findings? The MSN for Windows 8 sites loaded dramatically faster than MSN classic—up to 6.26 times faster. Compared to the competitor sites we tested, the MSN for Windows 8 sites loaded up to 10.02 times faster. This improved speed can translate to a smoother, more seamless and dynamic experience for users.