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MensXP.com Mediakit

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India's first men's lifestyle e-magazine, MensXP, addresses the real life needs of Indian men in a practical, useful & entertaining way. …

India's first men's lifestyle e-magazine, MensXP, addresses the real life needs of Indian men in a practical, useful & entertaining way.

Addressing to all the real life needs of men ranging from girlfriends to gadgets in a practical, useful and entertaining way, MensXP is India's first men's lifestyle portal.

With daily updates of new articles on issues that men deem relevant and practical such as those relating to Fashion, Dating, Fitness, Entertainment, Work Life, Health, Grooming, Technology etc.

Published in: Business, News & Politics

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  • 1. An Introduction | MensXP.com Reaching Affluent Consumers at the Point of Intent HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE FOR MEN IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 2. l stil CONTENT IS KING “So we dont just generate traffic that is urban and affluent, but we get these users in environments that we know are highly valuable to a set of brand advertisers. They deserve REACH, QUALITY & THE RIGHT ENVIRONMENT. Welcome to India’s largest & most sought after men’s lifestyle website: MensXP.com - Team MensXP.comXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 3. MENSXP.COM INTRODUCTION Reader Profile The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. Our readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and have a metropolitan Reach lifestyle. Unique Monthly Visitors Y > 1.0 Million 88% males Q UALITEACH 12% female R Monthly Page views 54% users - 25 - 34 years > 9 Million 31% users - 34 years + Time spent 52% users shop online 9.4 Min/visit 76% follow luxury online 78% smart phone users SOURCE: SURVEY; COMSCORE; GOOGLE ANALYTICS; FACEBOOK membersXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 4. Introduction UPSCALE AUDIENCE Reaching Affluent Consumers at the Point of Intent Through our game-changing digital environments, our top tier properties and deeply engaging content, MensXP.com connects advertisers with more than 1 Million affluent consumers a month around the areas of lifestyle. This audience comes to MensXP.com with the intention of finding must-have article information, instructional how-to’s and tools to make their life easier. HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE FOR MEN IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 5. Introduction MEN 18 - 34 Reaching Men at the Point of Intent The core to MensXP.com is its editorial approach which is custom-designed to touch on issues that matter most to Indian men. The content on MensXP is designed keeping the Indian mens lifestyle in mind, and this distinguishes it most from its competitors, which use a strategy to force their international formulae to an Indian mindset. With over 12 million monthly page views, young men come to MensXP.com properties with the intention of finding original & engaging content, must-have information, instructional how-to’s and tools to make their life better. HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 6. Introduction MEN 18 - 34 | SHOP ONLINE Reaching Men at the Point of Intent The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. MensXP.com readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and lead a metropolitan lifestyle. More than 68% of MensXP.com readers have shopped online for fashion & technology products. HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 7. Introduction MEN 18 - 34 | TRAVEL ABROAD Reaching Men at the Point of Intent The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. MensXP.com readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and have a metropolitan lifestyle. More than 42% of MensXP.com male readers have travelled abroad in past 1 year. HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 8. Introduction MEN 18 - 34 | MOVIE GOERS Reaching Men that make time for leisure & lifestyle The MensXP reader tends to watch more movies, endorse to publications and leads a metropolitan lifestyle. More than 68% of MensXP.com male readers watch at least one movie on the big screen every month, own a LCD/LED screen, have stored lifestyle television channels like Nat-Geo, TLC, Good Times as their favorites on their Digital TV sets. HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 9. Introduction MEN 18 - 34 | SMART PHONE USERS Reaching Men that like to Stay Smartly Connected MensXP.com readers are technology savvy & keep themselves up to date with the latest. It connects advertisers with more than 1 Million affluent consumers a month around the areas of lifestyle that take a keen interest in technology. This audience comes to MensXP.com with the intention of finding must-have article information, instructional how-to’s about their gadgets. They stay ahead of the curve with information on the latest in technology available on MensXP.com HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 10. CONTENT INTEGRATIONS THE GREAT INDIAN LOVE CHALLENGE 2012 Contest Integration (Sponsor & Publisher Page) THE GREAT INDIAN LOVE CHALLENGE 2012 How Much Do You Love me? ENTER THE LOVE CHALLENGE & Give your loved ones the gift of health.XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 11. CONTENT INTEGRATIONS GUY GOURMET Integration (LG/MensXP Facebook Page) GUY GOURMET YOUR GUIDE TO MICROWAVE COOKING ENTERXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 12. SPONSORED CONTENT GUY GOURMET Content Integration (MensXP Youtube Channel) GUY GOURMETXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 13. EDITORIAL PROPERTIES Being James Bond The Great Indian The Breakup Grooming GuideContact Sales The Handy Man | DIY for Indian Metro Men Office Survival Guide Relationships 101 Booze Clues The Style Guide HOT 101 | 2012 EditionXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 14. CLIENTS & PARTNERS & Many More.XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .
  • 15. An Introduction | MensXP.com Reaching Affluent Consumers at the Point of Intent HIGHEST REACH OF CAPTIVE INDIA’S BIGGEST LIFESTYLE OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE RESOURCE FOR MEN IN INDIAXPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .