Progetto food hong Kong August 2014

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Food fair in hong kong.

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  • Title: 30pt, bold, dark grey
    Subtitle: 18pt, bold, orange
  • Progetto food hong Kong August 2014

    1. 1. Proposal for enhancing Italy Pavilion exposure prior to and during HKTDC Food Expo 2014 1
    2. 2. Objectives: Make use of HKTDC Integrated promotional platform (Print, Online, Mobile & Trade fair) - To increase Italy brand awareness in International and China markets - To enhance Italy Pavilion’s exposure during HKTDC Food Expo 2014 World-class Trade Fairs Trusted Online Marketplace www.hktdc.co m Product Magazines Covering 15 Industries Mobile Applications Anytime, Anywhere
    3. 3. Benefits A)Reach-out to Asia markets via HKTDC Food B) C) magazine Increase Italy brand awareness worldwide at hktdc.com Maximize exposure prior to and during HKTDC Food Expo 2014
    4. 4. A) Reach-out to Asia markets via HKTDC Food magazine • standalone pavilion catalogue “Italy Food” publishes in August 2014 • widely distributed to visiting buyers from mainland and Asia at HKTDC Food Expo 2014 • bi-lingual (Chinese & English) professional editorials write up featuring Italy food industry strength Reference: Cover Editorial Japan Food Cover Editorial Jewels of Italy
    5. 5. A) Reach-out to Asia markets via HKTDC Food magazine (con’t) • publishes in August 2013 • Bi-lingual version (Chinese & English) cater for the needs of China, Taiwan and Chinese- speaking markets • circulated in print, electronics and app (mobile) versions • effectively connect you with your target buyers in China and International markets e-Magazine (PC version) Print Appgazine (Mobile version)
    6. 6. B) Increase Italy brand awareness worldwide at hktdc.com from August 2014 onwards • Average monthly page views: More than 12,000,000 • Average monthly visitor sessions: More than 5,000,000 • Enquires generated via hktdc.com from July 2011 to June 2012: More than 24,000,000 hktdc.com won the Best Portal Website in Web Award 2011 from the Web Marketing Association in the U.S.
    7. 7. B) Increase Italy brand awareness worldwide at hktdc.com (con’t) Trusted online marketplace hktdc.com The third-party authentication service:
    8. 8. B) Increase Italy brand awareness worldwide at hktdc.com (con’t) • Italy suppliers at hktdc.com could obtain more relevant buyer referrals through the Free Sourcing Services • the service creating more than 1 million referral cases at each mega trade fair; exhibitors with proper online profile could obtain over a hundred buyer contacts before, during and after the fair. The buyer list received by exhibitors includes:  Buyer names  Company names  Contact information  Product categories enquired
    9. 9. Food Fair – August 2014 Stand condiviso
    10. 10. The Food Fair – Statistics 2010 / 2013
    11. 11. Contatti Arcadia Italy Ltd in Hong Kong

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