Many first time would-be web-preneurs
believe that traffic will come from• An automatic right to free Google Traffic• A viral effect from the “big idea” or“award winning” design”• By building a network on Facebook andadvertising on twitter• By sharing it with friends and inadvertising
* You can imagine the
shock that people get when they hear €55Cost-per-click in some 2010 Dublin online PPC Markets!
I’ve been working with online
companiesfor 15 years. I’ve learnt a lot from working with over 500 companies in that period. I’ve built 5 of my own online companies and I’ve been self sufficient for over a decade using nothing else but working and marketing online. Here are the best things I want to share with you
Basics• You’ll need basic business
advice• If you don’t have an internet marketing background – bring it into the team• Marketing isn’t intuitive and internet marketing really isn’t• Traditional retail businesses have traffic. Websites DO NOT
Build your team• Pick a
business mentor• Pick a team of advisors and associates – Financial – Marketing – Internet and e-commerce – Branding – HR – SALES! – Technology
You can’t won’t do it
all• If web traffic was free, it wouldn’t cost so much• Beware of replicator models – they don’t work online• You need a unique selling point• Competing on price is rarely a good one!
Beware...• Of being a replicator
– beware of being easily replicated – Users don’t like multiple accounts to do the same thing• It takes a long time to build a community• You cannot advertise to visitors that don’t exist• Guarantees• Reliance on a single vendor