10 years of Looking back at a decade of search that reshaped the web
This year Google celebrates it’s 10th anniversary Just how much impact has it had?
The Prequel A long, long time ago, in an internet generation far, far away from the 21st Century, there were literally thousands of search engines. A handful, 10 or so of them controlled most of cyberspace. But then a new presence in the force appeared and started to win the battle for supremacy of the entire galaxy. I mean Internet
Many others became directories Making sense of it all
But, why didn’t they work? There were literally thousands of search engines. They all did a terrible job at search If you wanted to find something, you had to spend an awful lot of time looking! They each tried different strategies but in the end, they all shared the same common mistakes.... Making sense of it all
Timeline 1960’s “ARPA-net” – first networked internet 1990’s “HTML Web” 2004 “Web 2.0 1995 Microsoft launches IE3 2000 Google reaches 1 billion index – largest search engine
1990’s Search Engines Search Engines in the 1990’s used library-book style indexing. Search Engines would crawl a page and index it based on content and keywords meta-data. Meta-data tags mushroomed; companies offering meta-data “optimisation” mushroomed too. Sites were loosely categorised by industry, type or location. It really didn’t work
Meant that sites need community rating Sites had to have popularity More important sites got more votes More links out = less votes per link The most confused part of internet marketing = major reduction of spam Users couldn’t self vote Probably the main reason for calling SEO snake oil
2 out of 3 visits to websites now come from Google – displacing all other routes
Ten times as many users in 2010 use Google to go directly to a site instead of using the address bar
We use Google as a starting place to use the web
How many people show people the internet from Google?
Stacking the numbers 34k Searches per second on Google (Feb. 2010) 600 Tweets per second on twitter (Feb. 2010) 2/3 Number of visits on the web that originate at Google 57% % of Mothers who use search BEFORE making any off -line purchasing decisions (source: Microsoft, 2010; 1000 respondents) 70% % of Mothers who use search BEFORE making any online purchasing decisions (source: Microsoft, 2010; 1000 respondents)
In Summary Google found a gap in the market, and exploited it. They found the best way to index websites and the best way to search through them. Google has made search bigger, faster and easier It didn’t just become the largest search engine, it became the largest driver of traffic on the planet
Thank you... I’ve been working in online marketing for 15 years. Its my passion. If you have any questions at all, I’d love to hear them! @PrimaryPosition Blog firstname.lastname@example.org http://ie.linkedin.com/in/davidquaid PrimaryPosition.com