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10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
10 years of google
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10 years of google

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A look at the decade since Google started

A look at the decade since Google started

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  • 1. 10 years of
    Looking back at a decade of search that reshaped the web
  • 2. This year Google celebrates it’s 10th anniversary
    Just how much impact has it had?
  • 3. The Prequel
    A long, long time ago, in an internet generation far, far away from the
    21st Century, there were literally thousands of search engines.
    A handful, 10 or so of them controlled most of cyberspace.
    But then a new presence in the force appeared and started to win the battle for supremacy of the entire galaxy.
    I mean Internet
  • 4. Remember these?
    The
    Jurassic
    Period
  • 5. And thousands more...
  • 6. Some have disappeared
    Some have been re-invented
    • Alexa – web information tool
    • 7. ASK – an article community site
    Some exist somewhat or completely unchanged
    • IntelSeek, AllTheWeb, Webcrawler
    Many others became directories
    Making sense of it all
  • 8. But, why didn’t they work?
    There were literally thousands of search engines. They all did a terrible job at search
    If you wanted to find something, you had to spend an awful lot of time looking!
    They each tried different strategies but in the end, they all shared the same common mistakes....
    Making sense of it all
  • 9. Timeline
    1960’s “ARPA-net” – first networked internet
    1990’s “HTML Web”
    2004 “Web 2.0
    1995 Microsoft launches IE3
    2000 Google reaches 1 billion index – largest search engine
  • 10. 1990’s Search Engines
    Search Engines in the 1990’s used library-book style indexing. Search Engines would crawl a page and index it based on content and keywords meta-data. Meta-data tags mushroomed; companies offering meta-data “optimisation” mushroomed too. Sites were loosely categorised by industry, type or location.
    It really didn’t work
  • 11. Where it all went wrong
    • Webmasters wrote their own meta content
    • 12. Manually submitted and categorised their own site/sites
    • 13. Birth of Meta-tag spam
    • 14. “1990’s” SEO is born
    Nobody thought anyone would fiddle the tags !?!
    Online
    Example
  • 15. But that was only the start
    • Searches returned every matching page from a site
    • 16. So a search for “Windows Service Pack” would return thousands of pages of results just from Microsoft.com
    What if you wanted something different?
  • 17. You couldn’t find what you needed
    • Webmasters, marketeers, SEO’s, affiliates soon worked out how to fiddle the system
    • 18. Search Engines thought that the answer was amassing the greatest content
    • 19. Monetisation model: charge for indexing
    People didn’t couldn’t use Search engines like they do now
  • 20. Internet Marketing: 90’s style
    • Banner Marketing was huge: Microsoft had an enourmous solution with bCentral
    • 21. SiteRings (like Yahoo!) were all the rage
    • 22. The traffic sources were mostly direct instead of search
    People didn’t couldn’t use Search engines like they do now
  • 23. Generating traffic: 1990’s
  • 24. Generating Traffic:90’s style
    • 92% of companies in North America used banner ads
    • 25. 65% used e-mail
    • 26. Search Engine Placement was considered effective less than 5% of the time
    Source: PriceWaterhouseCoopers
    People didn’t couldn’t use Search engines like they do now
  • 27.
    • Development of PageRank
    • 28. Cut down on spam
    • 29. Probably the biggest thing marketers dont understand
    • 30. Provided better results = happier users
    • 31. Simplified the User screen – just a searchbox!
    • 32. Limited domains to showing just once per page
    • 33. Probably one of the major changes
    • 34. Let smaller sites rank alongside the biggest
    • 35. Feeling Lucky
  • Meant that sites need community rating
    Sites had to have popularity
    More important sites got more votes
    More links out = less votes per link
    The most confused part of internet marketing = major reduction of spam
    Users couldn’t self vote
    Probably the main reason for calling SEO snake oil
  • 36. How has it changed us?
    • 2 out of 3 visits to websites now come from Google – displacing all other routes
    • 37. Ten times as many users in 2010 use Google to go directly to a site instead of using the address bar
    • 38. We use Google as a starting place to use the web
    How many people show people the internet from Google?
  • 39. Stacking the numbers
    34k
    Searches per second on Google (Feb. 2010)
    600
    Tweets per second on twitter (Feb. 2010)
    2/3
    Number of visits on the web that originate at Google
    57%
    % of Mothers who use search BEFORE making any off -line purchasing decisions (source: Microsoft, 2010; 1000 respondents)
    70%
    % of Mothers who use search BEFORE making any online purchasing decisions (source: Microsoft, 2010; 1000 respondents)
  • 40. In Summary
    Google found a gap in the market, and exploited it. They found the best way to index websites and the best way to search through them.
    Google has made search bigger, faster and easier
    It didn’t just become the largest search engine, it became the largest driver of traffic on the planet
  • 41. Thank you...
    I’ve been working in online marketing for 15 years. Its my passion. If you have any questions at all, I’d love to hear them!
    @PrimaryPosition
    Blog
    info@primaryposition.com
    http://ie.linkedin.com/in/davidquaid
    PrimaryPosition.com

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