Fundamental Disruption

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Fundamental Disruption

  1. 1. IA Summit 2009 • Memphis<br />A fundamental disruption<br />Moving information architecture into the hands of individual consumers<br />
  2. 2. Digital cameras were a disruptive technology<br />Photo from Flickr, by lnx.<br />
  3. 3. Disruptive technologies underperform at first…<br />You are<br />here!<br />High-end market<br />demands<br />Performance<br />Low-end market<br />demands<br />Time<br />Based upon The Innovator’s Dilemma by Clayton Christensen<br />
  4. 4. …but they eventually catch up.<br />You are<br />here!<br />High-end market<br />demands<br />Performance<br />Low-end market<br />demands<br />Time<br />Based upon The Innovator’s Dilemma by Clayton Christensen<br />
  5. 5. Semantic technology is now catching up…<br />Semantic Technology<br />Encodes meanings.<br />Auto-recognition of topics and concepts… <br />Enables machines as well as people to understand, share and reason…<br />
  6. 6. …and is poised to disrupt IA.<br />Semantic Technology<br />Encodes meanings.<br />Auto-recognition of topics and concepts… <br />Enables machines as well as people to understand, share and reason…<br />Information Architecture<br />The art of expressing a model or concept of information…<br />The art and science of organizing and labeling…<br />The structural design of shared information environments.<br />Definitions from:<br />
  7. 7. The fundamental disruption:<br />Rather than producers organizing information in advance, consumers will organize it on demand.<br />
  8. 8. “Beware, the end is near!”<br /><Yawn /><br />Artist’s rendition from NASA<br />
  9. 9. The pace of semantic innovation is accelerating<br />Web 2.0<br />semi-structured data<br />specialized semantic technologies<br />Semantic Web<br />structured data<br />cooperation<br />
  10. 10. Demonstrations<br />
  11. 11. Metaweb: Freebase<br />http://www.freebase.com<br />
  12. 12. Zepheira: Remix<br />http://remix.zepheira.com/<br />
  13. 13. Simile: Exhibit<br />http://www.simile-widgets.org/exhibit<br />
  14. 14. Thomson Reuters: Calais: Semantic Proxy<br />http://semanticproxy.opencalais.com<br />
  15. 15. Vivisimo: Clusty<br />http://clusty.com<br />
  16. 16. Kosmix<br />http://www.kosmix.com<br />
  17. 17. Primal Fusion: Thought networking<br />http://www.primalfusion.com<br />
  18. 18. So what might this mean for IA?<br />
  19. 19.
  20. 20. Peter Sweeney |peter.sweeney@primalfusion.com<br />Robert Barlow-Busch |bbb@primalfusion.com<br />Register for our alpha at:<br />

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