“You ought to read this!”
using your website to sell more books




NEIBA Fall Conference
                                ...
Hello


        Cheri Hegi
        Co-Founder/Creative Director at Primal Media

        primalmedia.com




             ...
About Primal Media


Primal Media is a boutique creative studio based
just outside of Boston in Portsmouth, New
Hampshire....
Bookseller goals



1. Tell readers what’s going on at your bookstore
2. Encourage them to come into the store
3. Help the...
You want readers to:

1. Find you
    ➡ SEO (search engine optimization)
    ➡ Social Media
    ➡ Email Marketing
2. Stick...
Step 1: Get found




SEO         &   Social Media   &   Email Marketing



  Code

  Content

  Links
Step 2: Stick around




Custom Design    &   Content         &   Community



  Express your         Books               ...
Step 3: Buy books




           Online Store




                          ©
This is an IndieCommerce site...


With it, you can:
 ✓ Easily update content
 ✓ Sell books online
 ✓ Blog
 ✓ Share events...
...and here are 3 more
Notice a trend?


- Same basic layout
- Generic, no brand
- Too many choices
- Slow to load
- Not optimized for Google
IndieCommerce sites are based on the Drupal
open-source platform.


We are Drupal pros.
This is RiverRun Bookstore...
...and this is their website


With it, they can:
 ✓ Easily update content
 ✓ Sell books online
 ✓ Blog
 ✓ Share events
 ✓...
riverrunbookstore.com


✓ Powered by Drupal
✓ Custom design
✓ Fast loading
✓ At the top of Google
✓ Integrated with Baker ...
This is Bank Square Books...
...and this is their website


With it, they can:
 ✓ Easily update content
 ✓ Sell books online
 ✓ Blog
 ✓ Share events
 ✓...
banksquarebooks.com


✓ Powered by Drupal
✓ Custom design
✓ Fast loading
✓ Good rank in Google
✓ Integrated with Baker & T...
Why Primal Media?

We create effective websites that look great,
increase traffic and help you sell more books.

Already ha...
Thank you
Connect
Cheri Hegi
Creative Director

Linkedin: linkedin.com/in/cherihegi




                                            ...
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Using Your Website to Sell More Books

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Primal Media presentation given at New England Booksellers Assoc. (NEIBA) Fall Conference 2010 explaining to booksellers how to use their websites to sell more books.

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Using Your Website to Sell More Books

  1. 1. “You ought to read this!” using your website to sell more books NEIBA Fall Conference © September 30, 2010 - Providence, RI
  2. 2. Hello Cheri Hegi Co-Founder/Creative Director at Primal Media primalmedia.com ©
  3. 3. About Primal Media Primal Media is a boutique creative studio based just outside of Boston in Portsmouth, New Hampshire. At Primal Media we produce high-end websites and deliver strategic internet marketing for clients of all sizes, including RiverRun Bookstore and Bank Square Books. We’re Drupal experts and we help booksellers be found online. ©
  4. 4. Bookseller goals 1. Tell readers what’s going on at your bookstore 2. Encourage them to come into the store 3. Help them find books to read = sell more books
  5. 5. You want readers to: 1. Find you ➡ SEO (search engine optimization) ➡ Social Media ➡ Email Marketing 2. Stick around ➡ Custom Design ➡ Content ➡ Community 3. Buy Books ➡ At your bookstore ➡ Online store
  6. 6. Step 1: Get found SEO & Social Media & Email Marketing Code Content Links
  7. 7. Step 2: Stick around Custom Design & Content & Community Express your Books Blog personality Store Info Events Staff Picks Reviews
  8. 8. Step 3: Buy books Online Store ©
  9. 9. This is an IndieCommerce site... With it, you can: ✓ Easily update content ✓ Sell books online ✓ Blog ✓ Share events ✓ Connect with readers
  10. 10. ...and here are 3 more
  11. 11. Notice a trend? - Same basic layout - Generic, no brand - Too many choices - Slow to load - Not optimized for Google
  12. 12. IndieCommerce sites are based on the Drupal open-source platform. We are Drupal pros.
  13. 13. This is RiverRun Bookstore...
  14. 14. ...and this is their website With it, they can: ✓ Easily update content ✓ Sell books online ✓ Blog ✓ Share events ✓ Connect with readers ©
  15. 15. riverrunbookstore.com ✓ Powered by Drupal ✓ Custom design ✓ Fast loading ✓ At the top of Google ✓ Integrated with Baker & Taylor
  16. 16. This is Bank Square Books...
  17. 17. ...and this is their website With it, they can: ✓ Easily update content ✓ Sell books online ✓ Blog ✓ Share events ✓ Connect with readers ©
  18. 18. banksquarebooks.com ✓ Powered by Drupal ✓ Custom design ✓ Fast loading ✓ Good rank in Google ✓ Integrated with Baker & Taylor Be Social, Stay Connected. Join us on Facebook!
  19. 19. Why Primal Media? We create effective websites that look great, increase traffic and help you sell more books. Already have an IndieCommerce site? We can streamline it and make it look and function even better. Our websites are: ✓ Custom designed ✓ Easy to update ✓ Fast loading ✓ Found in Google
  20. 20. Thank you
  21. 21. Connect Cheri Hegi Creative Director Linkedin: linkedin.com/in/cherihegi © primalmedia.com blog: primalmedia.com/blog Twitter: twitter.com/primalmedia email: info@primalmedia.com phone: (603) 436-1072 © 2010, Primal Media. All rights reserved. (We’ll share - just ask!)

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