Choosing the right marketing tools for investor relations strategies. Email vs Video Marketing is a short description of those media tools with marketing and statistical information. But the information presented works on marketing products, services and branding as well.

1. Video vs Email Marketing
How video marketing stacks up
against email marketing.
Price Target Media
775-434-4451
eric@pricetargetmedia.com

2. Bundled Media Marketing
Traditionally, marketers have relied heavily on
email. While video has entered the marketing
arena in a big way.
Email is not dead, by any means and remains a
staple resource for reaching customers. While
video can combine the medias of radio, tv, print
and the web. But is it worth it?

3. Email…today
Email is still a solid marketing tool, but it’s
getting tougher to make the in-box.
But there are a lot of considerations.
Is the subject line strong?
Is the email design attractive?
Will your content grab readers’ attention?
And what about cost?

4. Email Marketing
A good email list is worth the extra cost.
Do some research before you rent
and ask questions:
How often does the Site communicate with
subscribers? What is their average open rate?
And finally, how much repeat business do they
get?

5. The Stats Behind Email
A good email list can average 20% open rate.
If the subject line, design and content all work
the click-through rate should run ½ to 1%.
Renting lists are ok, but you need to make sure
the list isn’t sent too often. Ideal email delivery
is one to two times per week –
any more and the open rate
declines dramatically.

6. Video Marketing
Video marketing is fast becoming the new media
and for a good reason.
Video combines the media of radio, tv, print and
the web!

7. Video Delivery
Video can be delivered to multiple computing
platforms – laptops, tablets, mobile as well as
email.

8. Video Production
The ideal length of a video is 117 seconds. So
production needs to be professional.
While cost can be an issue, a
poorly-made video is like
Throwing your money in
The trash.

9. Video Stats
188.2 million people in the US watched 52.4
billion online content videos in December 2013
– and over half shared videos with others.
One out of four marketers use video in email
campaigns.
Visitors who view product videos are 85% more
likely to buy than visitors who do not.

10. Email vs Video Marketing?
Most business owners are more comfortable
using email in their marketing approach. Yet
with video fast becoming the tool of choice,
business owners should consider it’s
incorporation into their marketing budget.
If you would like to discuss your
marketing needs, please call Eric Stevenson at
775-434-4451 or eric@pricetargetmedia.com