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Patient
Infectious Disease Network


          CONFIDENTIAL
Infectious Disease Network: Targeted Engagement

Utilize our Patient Education Center Infectious Disease Network to
engage your target audience with a multi-channel surround sound
campaign
                                                                You
                                                                Ad
                                                                Here




                        Exam Room                     Patient
                         Rx Pads                      Website

         Your
          Ad
                    Custom             Patient          Waiting Room
                   Brochures                              Display
           Here                       Audience                         Your
                                                                        Ad
                                                                       Here
                         Practice
                                                   Custom
                      Landing Pages
                                                  QR Codes




                                 2     CONFIDENTIAL
Infectious Disease Network: Waiting Room Display

310 practice/clinic network representing 950 HIV
specialists and over 3.8M patient impressions annually
 Dedicated HIV Editions
                                                     Highly visible fixture




 Relevant engaging content
                                                  Disease state brochures



                                           Your
 Single sponsor ad unit                     Ad    Guaranteed ad exposure
                                           Here




                             3   CONFIDENTIAL
Infectious Disease Network: Patient Ed Rx Pads

Our Exam Room Patient Ed Rx Pads™ provide network physicians a
simple yet powerful tool to educate patients outside the office

             Implied
           endorsement




                                                       Practice
                                                     specific url
                Simple search
               based directions




                                  4   CONFIDENTIAL
Infectious Disease Network: Practice Landing Pages


  Trackable
   results

                                        HIV/AIDs   Robust Search



     Customized
     by practice




                     5   CONFIDENTIAL
Infectious Disease Network: Patient Website




  Dynamic Results
                                         Your   Category
                                          Ad    Exclusive
                                         Here    Ad Unit




                      6   CONFIDENTIAL
Infectious Disease Network: Custom Brochures

1,000 Packs of 15 Custom Brochures for Handout


 Original Content
  from HMS

                                                      Category
                                                      Exclusive
                                                      Ad Unit
       Highly valued
      by the practice




                    Your Company
                    Logo Here

                                   7   CONFIDENTIAL
Infectious Disease Network: QR Codes

        Take advantage of your website assets to drive and track
        engagement of your target audience with our custom QR
        Codes




                                        Your
                                        Ad
                                        Here




                         8   CONFIDENTIAL
Infectious Disease Network: Advanced Analytics

In office and online customization allows us to measure monthly patient
education prescribing habits by practice, providing clients actionable
and timely intelligence
  Patient Ed Rx Pad


                        Custom Practice Landing Page

                      Traffic by
                      practice
                                                 Insulin therapy
                                                                      Search terms
                                                                       utilized
         HIV/AIDs
                                                                                 Comprehensive website




                                                                    Exposures




                                                                                        advertisement
                                                                   by practice                          Your
                                                                                       Click-thrus
                                                                                                         Ad
                                                                                       by practice      Here




                                   9   CONFIDENTIAL
The HealthBridge Team:

 Dedicated professional support
 • Our dedicated production team are experts in navigating the ever-changing legal
 and regulatory health care environment to ensure your needs are met with the highest
 level of compliance against tight deadlines

                                 Internal Partners

      Product Recalls                                         Tight Timelines


                                         Project
                                          Team
     Co-Promotes                                                 Agency Partners



             PI/ISI Challenges                          Editorial Needs

                                    10   CONFIDENTIAL
HealthBridge: Infectious Disease Network


 Custom Proposal

  • Speak with one of our Business Development Managers for a
  custom proposal designed to fit your specific point-of-care needs




                        Phone 908-766-0402

                   eMail: proposal@hbridge.com




                              11   CONFIDENTIAL

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Patients/Infectious Disease Network

  • 2. Infectious Disease Network: Targeted Engagement Utilize our Patient Education Center Infectious Disease Network to engage your target audience with a multi-channel surround sound campaign You Ad Here Exam Room Patient Rx Pads Website Your Ad Custom Patient Waiting Room Brochures Display Here Audience Your Ad Here Practice Custom Landing Pages QR Codes 2 CONFIDENTIAL
  • 3. Infectious Disease Network: Waiting Room Display 310 practice/clinic network representing 950 HIV specialists and over 3.8M patient impressions annually Dedicated HIV Editions Highly visible fixture Relevant engaging content Disease state brochures Your Single sponsor ad unit Ad Guaranteed ad exposure Here 3 CONFIDENTIAL
  • 4. Infectious Disease Network: Patient Ed Rx Pads Our Exam Room Patient Ed Rx Pads™ provide network physicians a simple yet powerful tool to educate patients outside the office Implied endorsement Practice specific url Simple search based directions 4 CONFIDENTIAL
  • 5. Infectious Disease Network: Practice Landing Pages Trackable results HIV/AIDs Robust Search Customized by practice 5 CONFIDENTIAL
  • 6. Infectious Disease Network: Patient Website Dynamic Results Your Category Ad Exclusive Here Ad Unit 6 CONFIDENTIAL
  • 7. Infectious Disease Network: Custom Brochures 1,000 Packs of 15 Custom Brochures for Handout Original Content from HMS Category Exclusive Ad Unit Highly valued by the practice Your Company Logo Here 7 CONFIDENTIAL
  • 8. Infectious Disease Network: QR Codes Take advantage of your website assets to drive and track engagement of your target audience with our custom QR Codes Your Ad Here 8 CONFIDENTIAL
  • 9. Infectious Disease Network: Advanced Analytics In office and online customization allows us to measure monthly patient education prescribing habits by practice, providing clients actionable and timely intelligence Patient Ed Rx Pad Custom Practice Landing Page Traffic by practice Insulin therapy Search terms utilized HIV/AIDs Comprehensive website Exposures advertisement by practice Your Click-thrus Ad by practice Here 9 CONFIDENTIAL
  • 10. The HealthBridge Team: Dedicated professional support • Our dedicated production team are experts in navigating the ever-changing legal and regulatory health care environment to ensure your needs are met with the highest level of compliance against tight deadlines Internal Partners Product Recalls Tight Timelines Project Team Co-Promotes Agency Partners PI/ISI Challenges Editorial Needs 10 CONFIDENTIAL
  • 11. HealthBridge: Infectious Disease Network Custom Proposal • Speak with one of our Business Development Managers for a custom proposal designed to fit your specific point-of-care needs Phone 908-766-0402 eMail: proposal@hbridge.com 11 CONFIDENTIAL

Editor's Notes

  1. PW JagTag FAQs Typical deliver time is less than 30 seconds, but may take longer depending on the cell phone coverage of the user Setup is $10K which includes the purchase and creation of the “JagTag Image” for one year starting after the first content packet is delivered Once the “JagTag Image” is purchased utilizing a PW product it may be used in other delivery vehicles (i.e. print campaign, online, etc…) for up to one year Each change to the content packet is an additional $5K Acquisition of cell phone numbers must be clearly stated in the advertisement utilizing the companies own “opt-in” language (no bait and switch). Activity reports, including cell phone numbers for acquisition campaigns, will be provided on a monthly basis in the form of an excel document unless other arrangements are made at the time of contract. JagTag mobile is just a delivery vehicle – copy approval pieces would include the print advertisement and the delivery packet (audio, video, formatted text) which allow for appropriate use of Important Safety Information – THIS IS NOT DELIVERY OF TEXT CONTENT which is limited by character space and therefore appropriate ISI.