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Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
Publishing strategies
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Publishing strategies

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  • 1. Publishing Strategies for Building the Impact and Influence of a Journal December 5th 2003 Mary Waltham, Princeton, New Jersey www.MaryWaltham.com
  • 2. www.MaryWaltham.com Journals compete for authors Opinion leaders Active Influential Such authors are strategic about where to publish  Particular community  The journal - brand
  • 3. www.MaryWaltham.com How is the choice of journal made? High standards of quality ~ process and product – print + online Rigorous,timely and fair peer review Format – enough space to get ideas across clearly Expert editorial oversight Identity of the journal Independence Impact on peers
  • 4. Author services: a tradition of excellence, speed and quality providing authors with Highest impact Many of xxxx journals have the top impact factors in the world in their fields) Enhanced submission Fast and transparent online submission service for most xxx journals, including manuscript tracking system Rapid publication Increased speed through advance online publication Range of journals XXX publishes a range of quality journals targeted at different scientific communities Widest readership Institutional site licences provide a potential readership free at point of access of several million Free coverage to third world scientists via HINARI and SciDevNet XXX fair deal Authors retain copyright, so are free to reuse their papers in future printed work and post a copy on their website No submission charges Global visibility Selected papers included in press release to more than 2,000 registered international journalists and media organisations Advance e-alerts of tables of contents to up to half a million registered recipients linking directly to articles Summaries and highlights of selected articles in XXX journals and websites ensure the widest reach among scientists Inclusion in the key abstracting, indexing and linking service including ISI, MEDLINE, EMBASE, Crossref and full use of digital object identifier (DOI) numbers for online linking and functionality Find out more:
  • 5. www.MaryWaltham.com Why does journal choice matter? Career advancement Grant support Ability to attract students and fellows Position of author in the published list also a “metric” Impact factor of the journal Speed of publication  In sum, choice of journal affects the reputation of the author
  • 6. www.MaryWaltham.com How fast must we publish? Peer review takes time but.. So does publishing in discreet issues vs by article As does print production Key points here are the cost vs the time vs the individual community expectations and norms
  • 7. How fast can we publish? Conventional Courier e-mail attachment Electronic journal – published by issue Electronic journal – published by article Pre-print article published at time of acceptance Pre-print article published at time of submission Transmission of manuscript to Editor 10 4 2 2 2 2 2 Peer Review - receipt to accept 63-93 51-81 47-77 47-77 47-77 47-77 0 Journal issue packaging 30-120 30-120 30-120 30-120 0 0 0 Journal Production 20-80 20-80 20-80 20-80 4 0 0 Delivery to subscriber 5 5 5 1 1 1 1 Total days 128-308 107-287 104-284 100-280 54-84 50-80 3 (Based on Kling and McKim 1997)
  • 8. www.MaryWaltham.com Peer review process Prompt and professional communication Objective peer review – not settling old scores Journal is clear and open about the role of reviewers – duty of confidentiality Rejection – easier to accept with thoughtful reason Editors use reviewers to advise not do their job Editor clearly is judge of manuscript and reviewers comments
  • 9. www.MaryWaltham.com Editorial process Copy editing ~ cost versus value Developmental or substantive editing~ improving accessibility of research – broader audience
  • 10. LEX (text accessibility/lexical difficulty) ratings of selected publications and transcripts TEXT LEX SCORE Nature +34.7 New Scientist +7.2 Time +1.6 Newspapers U.S. and U.K. 0 Ranger Rick (science for children) -18.4 Television (primetime shows) -36.4 Farmer talking to dairy cows -56.0 Source: Donald P. Hayes, Department of Sociology, Cornell University
  • 11. www.MaryWaltham.com Visibility Print ~ is it on the library shelves? Online ~ in advance of print – author driven, meta data and search engines, can the article be “found”? General media – press release program Journal must be “visible” to be read, cited and develop the brand
  • 12. Impact Factors: Use and Abuse by Amin and Mabe
  • 13. Impact Factors: Use and Abuse by Amin and Mabe
  • 14. www.MaryWaltham.com Impact factor Different types of content are cited to different patterns Different disciplines have distinct citation behaviors
  • 15. 0 5 10 15 20 25 30 IF of most cited journal in discipline ISI JCR 2002 Impact Factor (IF) Impact Factor (IF) 2.448 2.533 2.849 3.228 4.312 4.333 13.952 20.993 26.7 Political Science Math Sociology Health policy Economics Clinical Psycholog y Physics - condense d matter Chemistry - multidiscip linary Genetics and heredity
  • 16. Discipline Journal IF 2002 Review articles Non-review articles Economics J. Econ Lit 4.312 13 6 Clinical Psychology J. Clinical Psychology 4.333 5 205 Political Science American Political Sci Review 2.448 5 31 Genetics and heredity Nature genetics 26.7 12 210 Chemistry - multidisciplinary Chemical Reviews 20.993 145 1 Health policy Medical Care 3.228 5 163 Sociology American Sociological Review 2.849 5 33 Mathematics J Am. Math Soc 2.533 0 27 Physics - condensed matter Adv. Phys 13.952 14 0
  • 17. www.MaryWaltham.com Impact factor Within citeable content – a few articles count for the majority of citations
  • 18. 0 10 20 30 40 50 60 70 80 90 250 500 750 2,250 Number of citations (bin width = 20) Frequency Distribution of the number of citations in five years for 500 biomedical papers published in Nature: 100 papers published in each of 1981, 1984, 1988, 1992 and 1996 were chosen at random, and for each paper the number of citations in the subsequent five years was counted. Data provided by Grant Lewison (Department of Information Science, City University, London EC1V OHB, UK).
  • 19. www.MaryWaltham.com Beyond Impact factors.. Much discussion of over-reliance on Impact factor for judging research and research work New online metrics will also drive behavior  Peer review post publication – is the paper ever downloaded?  “Amazon.com-esque” features- such as top articles, people who read this article also read…
  • 20. Copied citations create renowned papers? by M.V. Simkin and V.P. Roychowdhury Outcome of the model of random-citing scientists (with m = 3 and p = ¼) compared to actual citation data. Mathematical probability rather than genius can explain why some papers are cited a lot more than the others.
  • 21. Analysis of 119,924 conference articles in computer science and related disciplines: Lawrence: Nature debates May 2002
  • 22. www.MaryWaltham.com “Not all articles originally rejected by a journal prove to be valueless” quote Eugene Wigner Krebs 1953:Physiology/ medicine Rejected by Nature published in Enzymologia Michel 1988: Chemistry Rejected by Nature published by Journal of Molecular Biology Mullis 1993: Chemistry Rejected by Nature + Science published in Methods in Enzymology Cohen 1986:Physiology/ Medicine Rejected by first journal, published finally by Journal of Investigative Dermatology Wigner 1963: Physics Rejected by physics journal, published finally by Annals of Mathematics
  • 23. www.MaryWaltham.com Thank you!

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