15 minutes seo audit


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Short introduction how to conduct a 15 minutes SEO audit on any website. If you require more information contact us on http://www.prettyklicks.com

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15 minutes seo audit

  2. 2. Preparing Your Browser • Disable cookies • Switch user agent to Google Bot • Disable JavaScript Here is three important steps to set up your browser for testing. We are going to use a chrome extension called Web Developer Tool, but feel free to pick your own tool.
  3. 3. Download Web Developer Tools Download Web Developer Tool Extension for your Browser.
  4. 4. Disable Cookies When search engines crawl your webpage they do not accept cookies. You need to copy this behaviour to get the same results.
  5. 5. Download User Agent Switcher I use Ultimate User Agent Switcher extension for chrome But feel free to use whichever you like to use.
  6. 6. Switch to Googlebot Switching user agent to Googlebot helps you see exactly what Google sees when crawls your pages.
  7. 7. Disable JavaScript Use Web Developer Tool again. Disable JavaScript is an important part of testing a website. It allows you to see the behaviour of a webpage without JavaScript . This way you can see your website exactly as search engines see it.
  8. 8. Assessing the Homepage Assessing Category Pages • Check the overall look of the webpage focusing on the feel and trustworthiness of the website • Contrast content displayed with or without JavaScript • Read the title tag and see how it can be improved • Check for canonical URL if they are used Make sure there is enough content on these pages to be useful for search engines Find and make notes of extraneous links that no more than 150 links Take notes how to improve the anchor text used for content pages Assessing the Homepage
  9. 9. Checking Global Navigation Checking site navigation can help you reveal hidden errors, malfunctions that your visitors may encounter during their visit and put them off visiting your site any further. Put yourself in your visitors shoes or ask someone to help you browse your site as a stranger. It’s important to have a second opinion as you know your site already and it can affect the results. In the next chapter I’ll show you how to check your website navigation.
  10. 10. Test Navigation With JS Disabled Disable JavaScript and see if the navigation works properly. Click on your navigation buttons and make sure all visitors can navigate your website with JavaScript disabled.
  11. 11. Navigation Links Make sure all navigation links are true HTML and all of them work. Take note of all of the sections that are linked to in the global navigation. Enable JavaScript!
  12. 12. Link Analysis Now you have an idea of how the website is organized, let’s see what the rest of the world thinks about it. As you probably know links are extremely important for search engines therefore analysing their structure is inevitable. We need to know where are those links are coming from, what quality they are providing for us and so on. In the next few chapters I’ll show you how to examine those links in a few simple steps.
  13. 13. View the Total Number of Links View the total number of links (external and internal) and the links to root domain and take note of them. Don’t forget, we are looking for Quality not quantity.
  14. 14. Anchor Distribution of Inbound Links View the anchor text distribution of inbound links. The use of primary keywords are very important in anchor texts
  15. 15. View Competitors Link Profile View the internal and external linking data and anchor text distribution of your competitors’ website, least two or three and compare to yours. Find useful links that you can use to get links.
  16. 16. Search Engine Inclusion Search Google for the given domain name to make sure it’s not penalized. You should see something like this.
  17. 17. Indexed Pages See how many pages are indexed of the website use the site:yoursite.com query
  18. 18. Keyword Position Search for three of the most competitive keywords which this website likely ranks.
  19. 19. Duplicate Content Choose a random content page and search the engines for duplicate content. Use http://www.copyscape.com type your subpage URL for results.
  20. 20. Useful Commands for Search site:yourwebsite.com helps you find out how many pages are indexed by search engines inurl: yourwebsite.com limits the search to those where the query appears in the url. intitle:yourwebsite.com like the inurl command but in this case it limits the search to those where the query appears in the title tag
  21. 21. Thank You Thanks for reading. If you have any question or just want to connect you can find us on: Facebook Twitter Visit: http://www.prettyklicks.com