WEBSITE AUDIT FOR BETTER RANKINGS
SEARCH MARKETING MANGER AT PRETTY KLICKS
15 Minutes SEO Audit
Preparing Your Browser
• Disable cookies
• Switch user agent to Google Bot
Here is three important steps to set up your browser for testing.
We are going to use a chrome extension called Web Developer
Tool, but feel free to pick your own tool.
Download Web Developer Tools
Extension for your
When search engines crawl your webpage they do not
accept cookies. You need to copy this behaviour to get
the same results.
Download User Agent Switcher
I use Ultimate User
extension for chrome
But feel free to use
whichever you like
Switch to Googlebot
Switching user agent to
Googlebot helps you see
exactly what Google sees
when crawls your pages.
Use Web Developer Tool again.
a website. It allows you to see the behaviour of a
your website exactly as search engines see it.
Assessing the Homepage Assessing Category Pages
• Check the overall look of
the webpage focusing on
the feel and
trustworthiness of the
• Contrast content displayed
• Read the title tag and see
how it can be improved
• Check for canonical URL if
they are used
Make sure there is
enough content on these
pages to be useful for
Find and make notes of
extraneous links that no
more than 150 links
Take notes how to
improve the anchor text
used for content pages
Assessing the Homepage
Checking Global Navigation
Checking site navigation can help you reveal hidden
errors, malfunctions that your visitors may encounter
during their visit and put them off visiting your site
any further. Put yourself in your visitors shoes or ask
someone to help you browse your site as a stranger.
It’s important to have a second opinion as you know
your site already and it can affect the results. In the
next chapter I’ll show you how to check your website
Test Navigation With JS Disabled
properly. Click on your navigation buttons and make
sure all visitors can navigate your website with
Make sure all navigation links are true HTML and all
of them work. Take note of all of the sections that are
Now you have an idea of how the website is organized,
let’s see what the rest of the world thinks about it.
As you probably know links are extremely important
for search engines therefore analysing their structure
We need to know where are those links are coming
from, what quality they are providing for us and so on.
In the next few chapters I’ll show you how to examine
those links in a few simple steps.
View the Total Number of Links
View the total number of links (external and internal)
and the links to root domain and take note of them.
Don’t forget, we are looking for Quality not quantity.
Anchor Distribution of Inbound Links
View the anchor text
inbound links. The use
of primary keywords
are very important in
View Competitors Link Profile
View the internal and
external linking data
and anchor text
distribution of your
least two or three and
compare to yours. Find
useful links that you
can use to get links.
Search Engine Inclusion
Search Google for the given domain name to make
sure it’s not penalized. You should see something like
See how many pages are indexed of the website use the
Search for three of the most competitive keywords
which this website likely ranks.
Choose a random content page and search the engines
for duplicate content. Use http://www.copyscape.com
type your subpage URL for results.
Useful Commands for Search
site:yourwebsite.com helps you find out how many
pages are indexed by search engines
inurl: yourwebsite.com limits the search to those
where the query appears in the url.
intitle:yourwebsite.com like the inurl command but
in this case it limits the search to those where the
query appears in the title tag
Thanks for reading.
If you have any question or just want to connect you
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