Networking Now and Personal Branding Tips for Growing & Sustaining Your Network of Relationships with Networking & Persona...
<ul><li>Background </li></ul><ul><li>20  Networking Tips </li></ul><ul><li>10  Personal Branding Tips </li></ul><ul><li>Ne...
BACKGROUND <ul><li>From: San Jose, CA (San Francisco for past 12 years)  </li></ul><ul><li>Started in the non-profit world...
PAST CLIENTS  (Partial List) © Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without p...
LETS TALK <ul><li>How many of  you …? </li></ul>© Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or d...
NETWORKING DEFINED <ul><li>Networking  </li></ul><ul><li>[net-wur-king] noun </li></ul><ul><li>A supportive system of shar...
FOUR S’s <ul><li>Strengths:  Identify them. </li></ul><ul><li>Style :  Find it. </li></ul><ul><li>Stand out:  Be original....
20  Networking Tips <ul><li>Learn the fundamentals,  create your own style. </li></ul>Networking Now | Top 20 © Preston Le...
<ul><li>Do your homework Before the event (if you haven’t already), always review the title of the event or program overvi...
<ul><li>Grab the stack Never forget the business cards. You can beam   your contact data or Google people later, but it’s ...
<ul><li>Arrive on-time or early It will be tough to find parking or there will be another block or two after the BART stop...
<ul><li>Set a goal Determine a number of people to meet  based on your assumption of how many folks you think may attend. ...
<ul><li>Remember, nobody “loves” networking Other people also get a bit nervous when they meet new people. Know that you a...
<ul><li>Know your pitch Your name, title and company should be easy. If it’s a job, information or new business that you m...
<ul><li>Write clearly If a nametag is not provided for you, write your first and last name clearly along with your company...
<ul><li>Keep’em handy Store you business cards somewhere very convenient like your hanging nametag sleeve or right-hand po...
<ul><li>Mingle You will have a tendency to want to speak to people you already know, but try to mix it up. Acknowledge cur...
<ul><li>Take notes After you exchange cards and the conversation is complete, scratch a few notes/ symbols on the back of ...
<ul><li>E-mail is not dead (yet) Take advantage of the Linked-In, Facebook, or other networking tool “Invitation to my Net...
<ul><li>Choose wisely There are dozens of new and emerging networking tools to build your personal or professional network...
<ul><li>Sustain the conversation Whether it’s circling back to your initial conversation or sending quick notes or updates...
<ul><li>Use your calendar Do you schedule your call list? Try creating appointments and use your calendar as a tool to rem...
<ul><li>Actual meeting: Optional If you didn’t get a chance to meet someone specific, Google a speaker or event attendee t...
<ul><li>Work the network Leverage who you know. Whether it’s your personal or professional network, never forget the power...
<ul><li>Quality  &  Quantity It’s not “either/ or”. Always make sure to build the quality of your network everyday by virt...
<ul><li>Pay it forward When someone in your network is up to great things, be sure to spread the word and they will return...
<ul><li>Inquiry, Inquiry, Inquiry Like any new relationship, the most important thing to do is listen. Share your thoughts...
<ul><li>It’s not rocket science Once you have a few of the fundamentals down, everything else is common sense and courtesy...
<ul><li>Build your character. </li></ul>Interview Tips | Top 10 10   Personal Branding Tips © Preston Lewis, 2008 – 2009, ...
PERSONAL BRANDING <ul><li>Personal Branding </li></ul><ul><li>[pur- suh -nl brand-ing] noun </li></ul><ul><li>The process ...
Personal Brand Social Network Professional Network © Preston Lewis, 2008 – 2009, All Rights Reserved.
<ul><li>Buy your name We all like to Google our names. Purchase your personal domain name and build a site with links to y...
<ul><li>Create a strategy Do some research and develop a plan for how you would like to present your Personal Brand. Focus...
<ul><li>Find a voice Comment on blog posts and join the conversation. The more that you can establish your voice on-line, ...
<ul><li>Be consistent Whether it’s your profile picture or your point of view, don’t go too far off target. </li></ul>Tip ...
<ul><li>Cut the crap Audit your Facebook, MySpace sites or other “public-domains” and make sure you remove, archive or del...
Tip Six 6 Personal Branding | Top 10 Select friends wisely Consider who you relate with and how they are perceived on-line...
Tip Seven 7 Personal Branding | Top 10 Flex your muscles By now you have already identified your strengths. Now go and com...
Tip Eight 8 Personal Branding | Top 10 Tell your story Dramatic or not, you would be surprised to find out how many people...
Tip Nine 9 Personal Branding | Top 10 Don’t fake it If you are not sure, say so and leave room for the experts to join in....
Tip Ten 10 Personal Branding | Top 10 Give back Aligning your strengths with charitable organizations and pro-bono efforts...
<ul><li>Update your resume </li></ul><ul><li>Print your cards </li></ul><ul><li>Build a website </li></ul><ul><li>Link you...
<ul><li>Preston Lewis </li></ul><ul><li>Co-founder, Director of Talent & Partnerships  </li></ul><ul><li>Bonfire Communica...
<ul><li>WebsiteSpot.com  (domain name hosting, email forwarding) </li></ul><ul><li>Apple iWeb (MobileMe) </li></ul><ul><li...
<ul><li>Thank you for your time. </li></ul>Interview Tips | Top 10 Q & A Ask anything. © Preston Lewis, 2008 – 2009, All R...
<ul><li>It’s not just who you know. </li></ul>Interview Tips | Top 10 BONUS   Interview Tips © Preston Lewis, 2008 – 2009,...
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Networking Now & Personal Branding

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A presentation developed by Preston Lewis to share with groups interested in learning more about how to build and sustain more relationships (networking), personal brands and leverage emerging technology.

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  • Transcript of "Networking Now & Personal Branding"

    1. 1. Networking Now and Personal Branding Tips for Growing & Sustaining Your Network of Relationships with Networking & Personal Branding September, 2008 © Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    2. 2. <ul><li>Background </li></ul><ul><li>20 Networking Tips </li></ul><ul><li>10 Personal Branding Tips </li></ul><ul><li>Next Steps </li></ul>AGENDA © Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    3. 3. BACKGROUND <ul><li>From: San Jose, CA (San Francisco for past 12 years) </li></ul><ul><li>Started in the non-profit world partnering with high-schools and colleges in California re-inventing curriculum so local students are more prepared for the Silicon Valley workforce </li></ul><ul><li>Shifted to Graphic Recording and working with leading management consultants and communicators </li></ul><ul><li>Mentored by Gordon Rudow, current business partner and CEO of Bonfire Communications </li></ul><ul><li>Have been growing an organizational communications, engagement and branding firm for past ten years </li></ul><ul><li>Current Roles: Co-founder, Director of Talent and Partnerships, Bonfire Communications, VP of Branding & Emerging Media, SF IABC, Business Advisory Council Member, Artspan </li></ul>© Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    4. 4. PAST CLIENTS (Partial List) © Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    5. 5. LETS TALK <ul><li>How many of you …? </li></ul>© Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    6. 6. NETWORKING DEFINED <ul><li>Networking </li></ul><ul><li>[net-wur-king] noun </li></ul><ul><li>A supportive system of sharing information and services among individuals and groups having a common interest. </li></ul><ul><li>- Dictionary.com </li></ul>© Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    7. 7. FOUR S’s <ul><li>Strengths: Identify them. </li></ul><ul><li>Style : Find it. </li></ul><ul><li>Stand out: Be original. </li></ul><ul><li>Sustain: Nurture relationships. </li></ul>© Preston Lewis, 2008 – 2009, All Rights Reserved. Please do not copy or distribute without permission.
    8. 8. 20 Networking Tips <ul><li>Learn the fundamentals, create your own style. </li></ul>Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    9. 9. <ul><li>Do your homework Before the event (if you haven’t already), always review the title of the event or program overview on the website or materials. It doesn’t take long. </li></ul>Tip One 1 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    10. 10. <ul><li>Grab the stack Never forget the business cards. You can beam your contact data or Google people later, but it’s the card that counts. Bring more than 10 cards to all events. </li></ul><ul><li>Double Tip Always keep business cards in your glove compartment, purse/ wallet and bag so you are never left without them. People do forget. </li></ul>Tip Two 2 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    11. 11. <ul><li>Arrive on-time or early It will be tough to find parking or there will be another block or two after the BART stop. The best conversations happen early and try not to be the last person in the room. </li></ul>Tip Three 3 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    12. 12. <ul><li>Set a goal Determine a number of people to meet based on your assumption of how many folks you think may attend. Balance quantity and quality but remember, some call it a numbers game. </li></ul>Tip Four 4 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    13. 13. <ul><li>Remember, nobody “loves” networking Other people also get a bit nervous when they meet new people. Know that you are not alone. </li></ul>Tip Five 5 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    14. 14. <ul><li>Know your pitch Your name, title and company should be easy. If it’s a job, information or new business that you may be seeking, be able to provide a quick 2 – 3 sentence overview of what you would like to communicate. </li></ul>Tip Six 6 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    15. 15. <ul><li>Write clearly If a nametag is not provided for you, write your first and last name clearly along with your company name. If there is room, include your title and abbreviations are fine. </li></ul>Tip Seven 7 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    16. 16. <ul><li>Keep’em handy Store you business cards somewhere very convenient like your hanging nametag sleeve or right-hand pocket. Nobody wants to get caught looking. </li></ul>Tip Eight 8 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    17. 17. <ul><li>Mingle You will have a tendency to want to speak to people you already know, but try to mix it up. Acknowledge current contacts and then circle back via email the next day if you didn’t get a chance to speak. They won’t mind. </li></ul>Tip Nine 9 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    18. 18. <ul><li>Take notes After you exchange cards and the conversation is complete, scratch a few notes/ symbols on the back of the card to remind yourself of what type of follow-up is appropriate. </li></ul>Tip Ten 10 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    19. 19. <ul><li>E-mail is not dead (yet) Take advantage of the Linked-In, Facebook, or other networking tool “Invitation to my Network ” function. But remember, a “real ” email may not get caught in the swirl. </li></ul><ul><li>Double Tip With e-mail you may automatically end-up in your new contact’s e-mail address book and it’s much easier to respond to a e-mail than create a new one. </li></ul>Tip Eleven 11 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    20. 20. <ul><li>Choose wisely There are dozens of new and emerging networking tools to build your personal or professional networks and develop relationships, however “industry standard ” can sometimes make the difference. </li></ul>Tip Twelve 12 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    21. 21. <ul><li>Sustain the conversation Whether it’s circling back to your initial conversation or sending quick notes or updates that would be relevant to your contact, stay in touch. </li></ul><ul><li>Double Tip Never forget the power of a quick e-mail or hand-written note for the holidays. </li></ul>Tip Thirteen 13 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    22. 22. <ul><li>Use your calendar Do you schedule your call list? Try creating appointments and use your calendar as a tool to remind yourself to keep in touch with important contacts. </li></ul>Tip Fourteen 14 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    23. 23. <ul><li>Actual meeting: Optional If you didn’t get a chance to meet someone specific, Google a speaker or event attendee the next day. It’s OK to send a note communicating that you are sorry that you didn’t get a chance to meet. </li></ul>Tip Fifteen 15 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    24. 24. <ul><li>Work the network Leverage who you know. Whether it’s your personal or professional network, never forget the power of relationships. It’s how business gets done, world-wide. </li></ul>Tip Sixteen 16 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    25. 25. <ul><li>Quality & Quantity It’s not “either/ or”. Always make sure to build the quality of your network everyday by virtually inviting more people to an on-line network tool or attending live events. </li></ul>Tip Seventeen 17 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    26. 26. <ul><li>Pay it forward When someone in your network is up to great things, be sure to spread the word and they will return the favor. </li></ul>Tip Eighteen 18 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    27. 27. <ul><li>Inquiry, Inquiry, Inquiry Like any new relationship, the most important thing to do is listen. Share your thoughts and communicate a request, but don’t forget to pay attention to their needs. </li></ul>Tip Nineteen 19 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    28. 28. <ul><li>It’s not rocket science Once you have a few of the fundamentals down, everything else is common sense and courtesy. </li></ul>Tip Twenty 20 Networking Now | Top 20 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    29. 29. <ul><li>Build your character. </li></ul>Interview Tips | Top 10 10 Personal Branding Tips © Preston Lewis, 2008 – 2009, All Rights Reserved.
    30. 30. PERSONAL BRANDING <ul><li>Personal Branding </li></ul><ul><li>[pur- suh -nl brand-ing] noun </li></ul><ul><li>The process whereby people and their careers are marked as brands. </li></ul><ul><li>- wikipedia.com </li></ul>© Preston Lewis, 2008 – 2009, All Rights Reserved.
    31. 31. Personal Brand Social Network Professional Network © Preston Lewis, 2008 – 2009, All Rights Reserved.
    32. 32. <ul><li>Buy your name We all like to Google our names. Purchase your personal domain name and build a site with links to your profile, resume, portfolio (if applicable) and a video or two. </li></ul>Tip One 1 Personal Branding | Top 10 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    33. 33. <ul><li>Create a strategy Do some research and develop a plan for how you would like to present your Personal Brand. Focus on your key objectives and identify the right tactics. </li></ul>Tip Two 2 Personal Branding | Top 10 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    34. 34. <ul><li>Find a voice Comment on blog posts and join the conversation. The more that you can establish your voice on-line, the more comfortable you will feel with live comments. </li></ul>Tip Three 3 Personal Branding | Top 10 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    35. 35. <ul><li>Be consistent Whether it’s your profile picture or your point of view, don’t go too far off target. </li></ul>Tip Four 4 Personal Branding | Top 10 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    36. 36. <ul><li>Cut the crap Audit your Facebook, MySpace sites or other “public-domains” and make sure you remove, archive or delete something that you don’t want to discuss in an interview. </li></ul>Tip Five 5 Personal Branding | Top 10 © Preston Lewis, 2008 – 2009, All Rights Reserved.
    37. 37. Tip Six 6 Personal Branding | Top 10 Select friends wisely Consider who you relate with and how they are perceived on-line and off. © Preston Lewis, 2008 – 2009, All Rights Reserved.
    38. 38. Tip Seven 7 Personal Branding | Top 10 Flex your muscles By now you have already identified your strengths. Now go and communicate them to the world. © Preston Lewis, 2008 – 2009, All Rights Reserved.
    39. 39. Tip Eight 8 Personal Branding | Top 10 Tell your story Dramatic or not, you would be surprised to find out how many people actually care. However, remember to focus on the point and make it relevant. © Preston Lewis, 2008 – 2009, All Rights Reserved.
    40. 40. Tip Nine 9 Personal Branding | Top 10 Don’t fake it If you are not sure, say so and leave room for the experts to join in. © Preston Lewis, 2008 – 2009, All Rights Reserved.
    41. 41. Tip Ten 10 Personal Branding | Top 10 Give back Aligning your strengths with charitable organizations and pro-bono efforts simply makes sense. A few hours a month will benefit you in more ways than one. © Preston Lewis, 2008 – 2009, All Rights Reserved.
    42. 42. <ul><li>Update your resume </li></ul><ul><li>Print your cards </li></ul><ul><li>Build a website </li></ul><ul><li>Link your site to your current networking tools (i.e Linked-In, Facebook, Twitter, etc.) </li></ul><ul><li>Create a schedule of networking events </li></ul><ul><li>List your goals and objectives </li></ul><ul><li>List your strengths </li></ul><ul><li>Tell your friends (on-line and offline) </li></ul><ul><li>Make it happen </li></ul>NEXT STEPS © Preston Lewis, 2008 – 2009, All Rights Reserved.
    43. 43. <ul><li>Preston Lewis </li></ul><ul><li>Co-founder, Director of Talent & Partnerships </li></ul><ul><li>Bonfire Communications </li></ul><ul><li>Phone | 415.597.9930 x14 </li></ul><ul><li>Email | [email_address] | [email_address] </li></ul><ul><li>Company Website | http://www.bonfirecommunications.com </li></ul><ul><li>Personal Website | http://www.prestonlewis.com </li></ul><ul><li>LinkedIn | http://www.linkedin.com/in/prestonlewis </li></ul><ul><li>Twitter | bonfirepreston </li></ul>CONTINUE THE CONVERSATION © Preston Lewis, 2008 – 2009, All Rights Reserved.
    44. 44. <ul><li>WebsiteSpot.com (domain name hosting, email forwarding) </li></ul><ul><li>Apple iWeb (MobileMe) </li></ul><ul><li>LinkedIn ( http://www.linkedin.com ) </li></ul><ul><li>Blogging ( WordPress, Blogger, etc.) </li></ul>RESOURCES © Preston Lewis, 2008 – 2009, All Rights Reserved.
    45. 45. <ul><li>Thank you for your time. </li></ul>Interview Tips | Top 10 Q & A Ask anything. © Preston Lewis, 2008 – 2009, All Rights Reserved.
    46. 46. <ul><li>It’s not just who you know. </li></ul>Interview Tips | Top 10 BONUS Interview Tips © Preston Lewis, 2008 – 2009, All Rights Reserved.

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