EC=MC
Corporate media;
publishing revolution
What is blocking companies to become publishers?
Strategy?
Content?
Organization?
Technology?
Comms responsible had no influence & control
On-time & real-time PR was impossible
Obstacles lead to less content
Brand mis...
Technology was usually standard web CMS tool
Built by general web designers; not specialists
Design was one dimensional; b...
Newsroom underperformance
Technology was quickly outdated
Workflow enhancement was absent
Obstacles lead to less content
Most content was not search engine optimized
Content could not be shared
No content engagement options
The Why
Corporate media;
a market vision
Newdefinitionof‘news’
Abilitytodecideamount&‘depth’
Flexibilitytoplan‘time’fornews
Freedomofchoice:channel&form
Abilitytosh...
Business model of traditional publishers under pressure
Brands spend less on advertising
Existing business model can’t finance earned media
Reduced sources for coverage & content creation
Less opportunity for fre...
Free channel... but no control
In search of viable business models
Reliability as main comms tool?
Social channels are fre...
Brands are media outlets
Stakeholders, specialized blogs & industry portals
Brands expected to be opinion leaders
Digital ...
The How
Corporate media;
a product vision
CLOUD HOSTED
Power, speed, scalability and reliability
CROWD INNOVATED
Feature & functionality development & improvement.
Utilizing the wisdom of the crowd:
global PR profession...
FUTURE PROOF
Fast web & social developments
OPEN
Open API, connectivity with ‘best of breed’ solutions
EFFICIENT
Workflow, development, and costs
EFFECTIVE
Search, share, engage, and contribute
Contact
Bart Verhulst
Co-founder & CEO
www.presspage.com
Every company is media company; PressPage product vision corporate (English)
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Every company is media company; PressPage product vision corporate (English)

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Dramatic changes to media consumption along with technological advances have encouraged brands to become media organisations themselves.
The last fifteen years has seen a fundamental shift in the media landscape. Deregulation of the newspaper, magazine and broadcast industries together with technological advances have resulted in the barriers to becoming a media organisation eroding almost completely. The result is an increasingly fragmented media market with the reach (and therefore the importance) of individual traditional media organisations generally decreasing. This has resulted in a vicious circle. As audiences have decreased so have revenues from advertising and sales, resulting in staff cuts that have reduced the quality of the journalism and its value to its audience, further reducing audience size.
As audience sizes have shrunk and technology has made it easier and cheaper to publish content, companies have focused on their own publishing capabilities and “brand journalism” has become increasingly common. High quality cameras and video technology have become both cheaper and easier to use. Social media channels, which continue to evolve rapidly, are providing brands with the opportunity to develop their own audiences cost effectively and to communicate directly with them. In short, every company now has the opportunity to be a media company.
Developments in website technology, and the importance of search engine rankings, have made it easier and more important for organisations of all sizes to put their websites at the heart of their communications strategies. The cost and effectiveness of websites as publishing platforms varies dramatically however and often dates quickly. The challenge many brands are struggling with is how to make these various technologies work together.

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Every company is media company; PressPage product vision corporate (English)

  1. 1. EC=MC Corporate media; publishing revolution
  2. 2. What is blocking companies to become publishers?
  3. 3. Strategy? Content? Organization? Technology?
  4. 4. Comms responsible had no influence & control On-time & real-time PR was impossible Obstacles lead to less content Brand missing out Social channels as escape
  5. 5. Technology was usually standard web CMS tool Built by general web designers; not specialists Design was one dimensional; by the client Project became expensive & incomplete
  6. 6. Newsroom underperformance Technology was quickly outdated Workflow enhancement was absent Obstacles lead to less content
  7. 7. Most content was not search engine optimized Content could not be shared No content engagement options
  8. 8. The Why Corporate media; a market vision
  9. 9. Newdefinitionof‘news’ Abilitytodecideamount&‘depth’ Flexibilitytoplan‘time’fornews Freedomofchoice:channel&form Abilitytosharenews
  10. 10. Business model of traditional publishers under pressure Brands spend less on advertising
  11. 11. Existing business model can’t finance earned media Reduced sources for coverage & content creation Less opportunity for free publicity
  12. 12. Free channel... but no control In search of viable business models Reliability as main comms tool? Social channels are free... require large investment
  13. 13. Brands are media outlets Stakeholders, specialized blogs & industry portals Brands expected to be opinion leaders Digital PR effort to address business conversion
  14. 14. The How Corporate media; a product vision
  15. 15. CLOUD HOSTED Power, speed, scalability and reliability
  16. 16. CROWD INNOVATED Feature & functionality development & improvement. Utilizing the wisdom of the crowd: global PR professionals
  17. 17. FUTURE PROOF Fast web & social developments
  18. 18. OPEN Open API, connectivity with ‘best of breed’ solutions
  19. 19. EFFICIENT Workflow, development, and costs
  20. 20. EFFECTIVE Search, share, engage, and contribute
  21. 21. Contact Bart Verhulst Co-founder & CEO www.presspage.com

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