PR for Startups with PressDoc
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PR for Startups with PressDoc

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PR tips for startups from PressDoc

PR tips for startups from PressDoc

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    PR for Startups with PressDoc PR for Startups with PressDoc Presentation Transcript

    • PR for StartupsThursday, February 14, 13
    • 5 PR #fails for Startups •Getting coverage for a product that is not ready “We are in pre-alpha, but we want everybody to sing up!”Thursday, February 14, 13
    • 5 PR #fails for Startups •Spamming media contacts “I’ve sent my press release to all my 1000 media contacts in BCC”Thursday, February 14, 13
    • 5 PR #fails for Startups •Rely on content to get word-of-mouth for your startup “I blogged about it, now they will write.”Thursday, February 14, 13
    • 5 PR #fails for Startups •Push a story that is not news, and then harass them to cover it “We have a Kickstarter project, can you write about it?” “We exist, hurray! Can you write a post?”Thursday, February 14, 13
    • 5 PR #fails for Startups •Not invest time in constant PR “Bloggers and journalist can find out what my news is about, on their own.”Thursday, February 14, 13
    • 5 PR #wins for StartupsThursday, February 14, 13
    • 5 PR #wins for Startups •Form relationships with key journalists. PR = Personal Relations - Give heads up about news - Get to know them before you need them - Do your homework - Be a source - Aim for a publish ratio of >51%Thursday, February 14, 13
    • 5 PR #wins for Startups •Media likes to talk to founders, especially when it comes to startups. - How about a PR firm?Thursday, February 14, 13
    • 5 PR #wins for Startups •Use embargoes and exclusivity for bigger hand picked media - Be honest (who else got the embargo)Thursday, February 14, 13
    • 5 PR #wins for Startups •Invest time and attention in PR constantly.Thursday, February 14, 13
    • 5 PR #wins for Startups •Build a great product that people love and care about! - Media likes to write about companies people like (people click on)Thursday, February 14, 13
    • What do you need? •Key message (2 - 3 paragraphs) •Basic info about your company (boiler plate) •Fact sheets, howto’s, more in depth info •FAQ •Media listThursday, February 14, 13
    • What to include? •Title and subtitle •Body content •Quotes •Contact details •Basic info about your company (boiler plate) •Relevant media (pictures etc.)Thursday, February 14, 13
    • How to effectively pitch journalists Do extended research on the journalists and bloggers covering your industry. Target your news to the outlets youve carefully handpicked for a good reason. “Making sure your pitch is something that is suitable for an outlet is important. There’s no point pitching a car engine part to a fashion writer.” Jamillah Knowles, UK Editor at The Next WebThursday, February 14, 13
    • How to effectively pitch journalists Be sure what you wish to announce is news (ask yourself what you would want to read about other startups). “News lines like mergers and acquisitions, funding news and product releases are good solid fare.” Jamillah Knowles, UK Editor at The Next WebThursday, February 14, 13
    • How to effectively pitch journalists Be straight to the point and short! Try to fit everything in a couple of paragraphs. Your startup idea is really good, but it won’t save the world. “The first point is to be very clear. Explain what the news is and what you do.” Jamillah Knowles, UK Editor at The Next WebThursday, February 14, 13
    • How to effectively pitch journalists Always point out why the news is interesting for the readers. “Writing to female journalists and pushing a product ‘because you’re a girl’ is not great for obvious reasons.” Jamillah Knowles, UK Editor at The Next WebThursday, February 14, 13
    • How to effectively pitch journalists Journalists like exclusivity, consider giving them the news under embargo some time before the release to the general public. “The ones I give attention to are the ones that are a nice early heads-up with an embargo we can work with and of course interesting news.” Jamillah Knowles, UK Editor at The Next WebThursday, February 14, 13
    • What does a PressDoc look like?Thursday, February 14, 13
    • Why create a PressDoc? •Template makes it easy to create professional online press releases •Include all relevant media (hi-res images, video, sound, audio) •Press releases are optimized for social sharing •Have all news in one central place •Use PressList to easily pitch journalistsThursday, February 14, 13
    • Custom header Hi-res attachmentsThursday, February 14, 13
    • Embargo featureThursday, February 14, 13
    • Startups categoryThursday, February 14, 13
    • OpenPressRoomThursday, February 14, 13
    • PressListThursday, February 14, 13
    • Thank you!Thursday, February 14, 13