IPRforSEE - Venezia 17 novembre 2011 VICE 6 IP CLUB A case study to share experiences

2 – THE SME EXPERIENCE

2 – THE SME EXPERIENCE Press Officer at Journalist at

2 – THE SME EXPERIENCE is a private and independent company founded in 2003. We are a company offering communication consultancy, dealing with corporate reputation. Our main customers are SMEs, the core of Italian economy. Working with SMEs means supporting them in developing their projects: Extending the retail network and internationalization

2 – THE SME EXPERIENCE Our main asset is being flexible and located right in the center of Italy, an area with the highest concentration of SMEs, to differentiate ourselves from the majority of Pr company, either located in Milan (Business) or Rome (Institutions). Jesi

2 – THE SME EXPERIENCE But, wait a minute... Aren't we a SME? Aren't we growing nationally and internationally? A simple google search for “presscom” returns al least six “twins” in the Netherland, Poland, Chile, The UK, USA and Russia.

2 – THE SME EXPERIENCE Milestone 1. We decided to develop both in the national and international markets w ww.presscom.it 2. is already a registered online publication within the italian legal system. Therefore we decided to register our trademark We got in touch with the regional Pat Lib Office of Ancona Chamber of Commerce in a previous orientation day on IPR usage and attended two club meetings.

2 – THE SME EXPERIENCE REACTION / FINAL ASSESSMENT Thanks to the knowledge and expertise of Ancona Chamber of Commerce and the extremely high quality of the teachers and experts involved in the two meetings, along with the opportunity given to learn from the direct experience of SMEs which had already followed all the steps leading to registration, we understood the importance of registering our trademark to defend it and give more value to our work and we acquired the necessary knowledge to be able to complete ourselves the application form to register our trademark. SUGGESTIONS In future programs, with the growing number of companies that have approached this methodology, it would be more profitable to divide the companies attending the meeting within the same sector to provide more effective and practical information. To continue with similar programs, to update companies on the newest opportunity coming out in the national and international markets

2 – THE SME EXPERIENCE ®

http://www.presscom.it	841
http://presscom.it	6
http://feeds.feedburner.com	2
http://www.presscom.it&_=1323248040711 HTTP	1

IPRforSEE - Venezia 17 novembre 2011 VICE 6 IP CLUB A case study to share experiences

by PressCom on Nov 24, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 850

Statistics

IPRforSEE - Venezia 17 novembre 2011 VICE 6 IP CLUB A case study to share experiences — Presentation Transcript