Twitter Chats 101

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Lessons from #builtheritage in how to plan, promote, and implement a Twitter chat program to promote your organization or cause.

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Twitter Chats 101

  1. 1. Twitter Chats 101Lessons from #builtheritage in how to plan, promote, and implement aTwitter chat program to promote your organization or cause.SARAH HEFFERN - @SMHEFFERN - APRIL 5, 2013
  2. 2. Tweet this Presentation!• Me: – @smheffern (Sarah Heffern) – From @PresNation (National Trust for Historic Preservation)• Our Host: – @afshop (Anthony Shop) – From @SocialDriver (Social Driver)• The Venue: – @PressClubDC (National Press Club)• Hashtag it: – #GetItOnline 2
  3. 3. What is #BuiltHeritage?• Participants: – 50+ each month – Core group, plus newbies – International audience: US, Canada, UK, Turkey, Australia – Not just preservationists – tourism, sustainability, urban enthusiasts• Volume: – 250-500 tweets per one-hour chat• Has now become a non-chat hash tag• Join us: first Wednesday of each month, 4pm ET 3
  4. 4. What is #BuiltHeritage? 4
  5. 5. Step 1: Tagging & Timing• What is the chat about?• Select a unique hashtag if possible.• Brainstorm a lot of ideas – use Twitter searches to see what’s in use.• Keep it consistent. 5
  6. 6. Step 1: Tagging & Timing• When is going to work best for your audience?• “Same bat time, same bat channel.”• If you need to change it, announce it early and often.• (But seriously: keep it consistent.) 6
  7. 7. Step 2: Select a Topic• What issues are you already involved in?• What do you want to be doing?• Peg to already-planned events & announcements.• Work with your partners.• Crowdsource!• Plan ahead. 7
  8. 8. Step 3. Promote, Promote, Promote 8
  9. 9. Step 4. Moderate• Don’t go it alone!• Before the chat starts: – Have questions pre-written and ready to go. – Make sure you have a ringer or two tuned in.• Once the chat begins: – Set ground rules and explain the format. – Ask the questions at set intervals. – Retweet and star key responses. – Keep an eye on tangets.• Pro tip: Use TweetChat! www.tweetchat.com 9
  10. 10. Step 5. Follow Up• Storify www.storify.com – Use starred tweets from the chat to build a recap.• Tweet Archivist www.tweetarchivist.com – Download a transcript of the hashtag. – No longer free, but highly useful.• IFTTT – Create a recipe to feed hashtag into Google Drive.• Use recap to start promoting the next chat. 10
  11. 11. Step 6. Take it OfflineThe second annual #builtheritage tweetup at the National Preservation Conference. 11
  12. 12. Questions? 12

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