Social Media and Preservation: 10 Great Ways to Engage Preservationists on Facebook
Social Media & Preservation10 Great Ways to Engage Preservationists onFacebook
1. Share pretty pictures.That saying about “a picture is wortha thousand words” is doubly truewhen it comes to Facebook, soshare whatever you’ve got:gorgeous buildings, amazing historicphotos, or charming ruins. Photo courtesy Jeff Scott
2. Ask questions.Paired with a pretty picture, National Public Lands Day keeps theirfans engaged even after their annual event is over by asking themto weigh in on questions like "One of my favorite fall outdooractivities is …." Photo courtesy Sarah M. Heffern
3. Keep em guessing.On the Civil War Trusts page, they play "Namethat Battlefield" by sharing a photo and askingtheir fans to identify where it came from.Photo courtesy Jason Lloyd Clement
4. Be trivial.The National Parks ConservationFoundation hosts "Trivia Tuesdays"where they encourage folks to visittheir page on Pinterest to answer atrivia question about a NationalParks site. Photo courtesy Sarah M. Heffern
Photo courtesy Adrian Scott Fine5. Take it on the road.The folks at Vintage Roadside must go everywhere with theircameras because their page is full of captured-in-the-momentroadside attractions. (The fact theyre all mid-century eyecandy doesnt hurt, either!)
6. Help people connectoffline.Buffalos Young Preservationists share links to alot of local events to help build real-worldcommunity -- not just online camaraderie.Photo courtesy National Trust for Historic Preservation
Photo courtesy Jason Lloyd Clement7. Ask your supporters to share.The California State Parks Foundation is asking people toshare their "Defend Whats Yours" photos on the foundationspage, and the High Line (shown above) asks folks to sharetheir photos when they have public events.
8. Extra! Extra! Read allabout it!If your fans know youre a reliablesource for all things historic or allthings built environment (or both!),theyll keep coming back to yourpage. See the National ParkServices link to a story about theirnewest park, César E. ChávezNational Monument. Official White House Photo courtesy Pete Souza
9. Offer a simple action.On the Save Prentice Facebook page, a bold"Take Action" button brings fans right to apetition asking the Commission on ChicagoLandmarks to support landmarking the historichospital.Photo courtesy Landmarks Illinois
10. Think outside the page.A lot of organizations default to gathering fans on a page, but manyprojects work better if people are bouncing ideas around -- just whatFacebooks groups was made for! Take it from the folks at Preservation-Ready Sites, a group where many people are driving the conversation. Photo courtesy National Trust for Historic Preservation
Ten on Tuesday features ten preservationtips each week. For more tips, visitblog.PreservationNation.org.