[10 on Tuesday] 10 Ways to Use Pinterest for Preservation


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Pinterest is, at its core, a place for sharing pictures of pretty things. Historic places are pretty, but it goes well beyond that, too. To help demystify the latest social craze, here are 10 tips for using Pinterest -- five for getting started, and five easy, preservationist-friendly ideas for content to share.


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[10 on Tuesday] 10 Ways to Use Pinterest for Preservation

  1. Social Media & Preservation10 Ways to Use Pinterest for Preservation
  2. Photo Courtesy Sarah Heffern1. What is Pinterest, exactly?It’s where the corkboard on your wall meets your webfavorites and becomes social -- bookmarking, with pictures,that you can share.
  3. 2. How do I use it?Visit www.pinterest.com to sign up for anaccount, and use the built-in tools to identifyyour interests and find people to follow.Tip: Take a moment to install the “Pin It”button that makes pinning fast and easy.Photo Courtesy Sarah Heffern
  4. 3. Create some boards.Pinterest is a great way to show visually what your site, museum, orcommunity is about. So when you’re planning your boards, thinkabout what story you want to tell. Are you into “neato architecture”?Or maybe about “finding your cool”?
  5. 4. Pin.Once youve decided on what your story is, pin items -- fromyour website, partners (see item #9), or other sites -- thatsupport the story you want to tell.
  6. 5. And re-pin.A big part of the culture of Pinterestis sharing, so be sure to watchthe feed of the pinners you follow. Ifyou have picked folks with similarinterests and/or organizations withinyour community, you’ll find lots ofpins to share -- or re-pin, as itscalled. Photo courtesy Sarah Heffern
  7. 6. Say “I do.”Pinterest is a hub for wedding andevent planning. So if your site, museum, or MainStreets hosts weddings and other social events,post as many pictures of it as you can, with linksback to the related info on your website.Photos courtesy Lovestruck Images(www.lovestruckimages.com) via Woodlawn Plantation
  8. Photo Courtesy Sarah Heffern7. Cook up interest in your site.Food is another popular topic on Pinterest, so use recipes totell the story of your site or community.
  9. 8. Think about yourpartners.If you don’t have wedding photos to share oryour own tasty food, do you work withphotographers and caterers when you’re hostingevents? Of course you do! Coordinate with themto cross-promote their service at your site.Courtesy of the Maravilla Historical Society.Photo by Steve Saldivar.
  10. 9. Use the search function.A great way to find more greatthings to pin is to use the search --youll find pins from people whohave visited, or want to visit, yoursites. Click through on theirpins, and you may even make yourway to blog posts or online reviewsthat say nice things. Re-pin thosetoo! Photo Courtesy Jeffrey Beall (denverjeffrey on Flickr)
  11. 10. Expand your online store.Does your historic site or Main Street shop sell things online? Sharethem on Pinterest to give them additional visibility. Photo courtesy Sarah Heffern
  12. Ten on Tuesday features ten preservationtips each week. For more tips, visitblog.PreservationNation.org.